This document discusses the importance of personal branding and outlines the key components that make up a personal brand, including values, drivers, reputation, behaviors, skills/strengths, and image. It emphasizes that your personal brand is what others say about you when you are not present and encourages the reader to develop their brand in a way that reflects their authentic self.
This presentation is by Professor Joe Hines, professor of marketing at Concordia, Fullerton College, Whittier College, and Cal State Fullerton. Joe also owns a content marketing practice called A-Cubed Marketing in Orange County, California.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Content Marketing - Bridging the Brand to Customer GapJoe Hines
This document discusses content marketing and how to build an effective content marketing strategy. It emphasizes understanding both yourself and your target customers, including their needs and journey. It recommends acting as a sherpa to guide customers through their decision making process using a variety of content types and channels. The key is to evaluate whether your brand is a good match for potential customers and identify where your target audience spends time online in order to effectively reach them.
Increase your Customers' Lifetime ValueNextBee Media
Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.
Accion Cloud in Practice - Cloud Comuting Platforms ClassificationAshutosh Bijoor
A framework to classify cloud computing platforms, through all the layers starting with physical hardware to software applications, along with examples
The document provides 11 tips for managing cash flow as a startup: 1) Improve cash flow by taking in more money than spending until revenue grows; 2) Avoid unnecessary financial commitments when cash is low by leasing instead of buying and bartering when possible; 3) Treat variable costs carefully as the founders are personally funding the business; 4) Share office space or work from an incubator to reduce costs; 5) Buy used office equipment when purchases are necessary; 6) Extend the life of technology by 6 months; 7) Partner with local schools for free student interns; 8) Regularly renegotiate service fees; 9) Hold virtual meetings instead of traveling; 10) Seek providers experienced with startups;
This document discusses the importance of personal branding and outlines the key components that make up a personal brand, including values, drivers, reputation, behaviors, skills/strengths, and image. It emphasizes that your personal brand is what others say about you when you are not present and encourages the reader to develop their brand in a way that reflects their authentic self.
This presentation is by Professor Joe Hines, professor of marketing at Concordia, Fullerton College, Whittier College, and Cal State Fullerton. Joe also owns a content marketing practice called A-Cubed Marketing in Orange County, California.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Content Marketing - Bridging the Brand to Customer GapJoe Hines
This document discusses content marketing and how to build an effective content marketing strategy. It emphasizes understanding both yourself and your target customers, including their needs and journey. It recommends acting as a sherpa to guide customers through their decision making process using a variety of content types and channels. The key is to evaluate whether your brand is a good match for potential customers and identify where your target audience spends time online in order to effectively reach them.
Increase your Customers' Lifetime ValueNextBee Media
Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.
Accion Cloud in Practice - Cloud Comuting Platforms ClassificationAshutosh Bijoor
A framework to classify cloud computing platforms, through all the layers starting with physical hardware to software applications, along with examples
The document provides 11 tips for managing cash flow as a startup: 1) Improve cash flow by taking in more money than spending until revenue grows; 2) Avoid unnecessary financial commitments when cash is low by leasing instead of buying and bartering when possible; 3) Treat variable costs carefully as the founders are personally funding the business; 4) Share office space or work from an incubator to reduce costs; 5) Buy used office equipment when purchases are necessary; 6) Extend the life of technology by 6 months; 7) Partner with local schools for free student interns; 8) Regularly renegotiate service fees; 9) Hold virtual meetings instead of traveling; 10) Seek providers experienced with startups;
The document discusses strategies for sales acceleration by focusing on adding value to customers rather than just selling products. It recommends approaching customers with ways to improve their revenue and business metrics. Key points include qualifying prospects upfront, conducting proof of concept projects to demonstrate value, customizing solutions based on customer needs, and establishing a long-term partnership to continuously improve the customer's business.
The document describes a complex sales workflow model for managing a complex sales process. It includes milestones, roles, and templates to map the process. It also describes a shared workspace to track progress, store documents and activity logs. Prioritized reports include alerts, funnel reports to identify where leads are getting stuck in the process, and metrics to understand why leads are getting stuck. Screenshots show what the shared workspace and reports may look like. It concludes by describing options for a quick start, consulting, or full implementation of the workflow model and system.
This document provides guidance on how to run a business like a "business" by establishing key foundational elements including:
1. Core values and purpose to guide the business and provide overarching goals.
2. Big hairy audacious goals and targets for 3-5 years in the future to aim for including revenues, profits, and market share.
3. Annual, quarterly, and monthly goals and initiatives to work towards the long term targets, along with key performance indicators to track progress.
The document recommends setting goals and action plans at various levels, celebrating successes, and ensuring accountability to provide structure and drive the business forward over time.
The document outlines a strategic planning process including analysis, planning, and execution phases. The analysis phase involves assessing 6 elements: capabilities, vision, market, numbers, people, and processes. The planning phase focuses on setting written goals, developing people, sales/marketing plans, measurement, and innovation. Finally, the execution phase discusses implementing the plan through 90-day plans, communication, accountability partners, and weekly meetings.
Persuasion is a powerful force in daily life and has a major influence on society as a whole .
Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn.
Hence need for its understanding
The document provides tips and strategies for persuading an audience through marketing techniques. It suggests using testimonials from satisfied customers to show people similar to the target audience have enjoyed the product. It also advises praising past decisions to emphasize consistent values. Additionally, the document notes that people prefer others who are similar and attractive to them, and that marketers should highlight how their product or service addresses the audience's needs and challenges.
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
This document discusses strategies for complex sales, including prospecting, presenting, forecasting, closing, and follow up. It emphasizes the importance of targeting the right markets and using personas to understand who is most likely to buy. When prospecting, the best approach is to spend time with people and organizations that are most likely to purchase, rather than trying to sell to everyone. Cold calling, trade shows, and social media should be used to start relevant discussions rather than just advertise. The goal is to qualify 10% of suspects as prospects, 10% of prospects as qualified leads, get 10% of those to a presentation, and close 10% of presentations.
This document discusses creating "Hubers", which are sales representatives that can access all customer and inventory data from their mobile devices. Currently, sales and rental data is siloed in different systems. The document proposes a mobile app called "GroundBreak Mobile" that would aggregate data from various CRM, ERP, and inventory systems. This would allow salespeople like Dave to view all customer service issues, check equipment availability, and generate quotes from their mobile devices, like an "Uber for equipment sales and rentals". The software company GroundBreak is pitching their mobile solution to help dealers break down data silos and give sales reps a single view of the customer.
Everything You Ever Wanted to Know About Marketing AutomationJustin Keller
This is a primer on Marketing Automation I gave to SFSU's MBA digital marketing class. It gives a high level overview of everything a well implemented marketing automation system can accomplish for a business.
The Evolution of Sales Performance Management [presentation]Synygy
Sales operations are getting more complex as businesses are responding to an ever growing rate of change. With Increased complexity of needs, including speed to market, on-boarding, territory management, lead nurturing, and analytics, leaders are finding solutions that are progressively integrated, accessible, and deliver significant ROI.
This document outlines a one page marketing plan template. It recommends identifying the target market, product or service, pricing, and metrics for measuring success in 3 sentences or less. Updates should be made every 3 months. Key elements include a short description of the business in 140 characters or less, an overview of what will be sold and to whom, how the business will help customers, pricing, marketing strategies, and goals for measuring success. Recommended reading on the topic is also provided.
This document discusses strategies for increasing the lifetime value of customers. It begins by explaining how to calculate the annual profitability and lifetime value of customers. Customers are assets that provide future cash flows, so acquiring and retaining customers is important. The document then outlines 11 strategies for increasing a customer's lifetime value, such as increasing purchase frequency, sales amounts, customer retention, and developing new products/services that appeal to existing customers.
The document provides guidance on how to effectively structure sales presentations. It recommends beginning with a concise executive summary that addresses the prospect's specific pain points and how the solution can help. It also advises using discovery sessions to understand the prospect's goals and qualifiers before presenting. The presentation should focus on the most relevant information for the key decision makers by highlighting one relevant customer story and addressing the prospect's expected return on investment.
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success.
Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens.
The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it.
In this webinar, you’ll learn how to use customer data to:
Make effortless, no-selling-required upsells (no, seriously)
Quickly double (or more!) recurring revenue
Get customers to spread the word about you on a consistent basis
Encourage viral expansion in even the most boring products
And much more
Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...
This document discusses important considerations for designing a new home, including site aspect and orientation. It emphasizes that a home's design must be carefully matched to the local conditions and land in order to work well. Key factors discussed include orienting the main living areas to face north for warmth in winter and cooling in summer, placing service areas on the south or shaded sides, and carefully choosing window sizes and positions based on the home's aspect and planned furnishings. The document provides guidance on designing an energy efficient, comfortable home suited to the site.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general human-level AI remains an ongoing challenge that researchers continue working to achieve.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document discusses strategies for sales acceleration by focusing on adding value to customers rather than just selling products. It recommends approaching customers with ways to improve their revenue and business metrics. Key points include qualifying prospects upfront, conducting proof of concept projects to demonstrate value, customizing solutions based on customer needs, and establishing a long-term partnership to continuously improve the customer's business.
The document describes a complex sales workflow model for managing a complex sales process. It includes milestones, roles, and templates to map the process. It also describes a shared workspace to track progress, store documents and activity logs. Prioritized reports include alerts, funnel reports to identify where leads are getting stuck in the process, and metrics to understand why leads are getting stuck. Screenshots show what the shared workspace and reports may look like. It concludes by describing options for a quick start, consulting, or full implementation of the workflow model and system.
This document provides guidance on how to run a business like a "business" by establishing key foundational elements including:
1. Core values and purpose to guide the business and provide overarching goals.
2. Big hairy audacious goals and targets for 3-5 years in the future to aim for including revenues, profits, and market share.
3. Annual, quarterly, and monthly goals and initiatives to work towards the long term targets, along with key performance indicators to track progress.
The document recommends setting goals and action plans at various levels, celebrating successes, and ensuring accountability to provide structure and drive the business forward over time.
The document outlines a strategic planning process including analysis, planning, and execution phases. The analysis phase involves assessing 6 elements: capabilities, vision, market, numbers, people, and processes. The planning phase focuses on setting written goals, developing people, sales/marketing plans, measurement, and innovation. Finally, the execution phase discusses implementing the plan through 90-day plans, communication, accountability partners, and weekly meetings.
Persuasion is a powerful force in daily life and has a major influence on society as a whole .
Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn.
Hence need for its understanding
The document provides tips and strategies for persuading an audience through marketing techniques. It suggests using testimonials from satisfied customers to show people similar to the target audience have enjoyed the product. It also advises praising past decisions to emphasize consistent values. Additionally, the document notes that people prefer others who are similar and attractive to them, and that marketers should highlight how their product or service addresses the audience's needs and challenges.
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
This document discusses strategies for complex sales, including prospecting, presenting, forecasting, closing, and follow up. It emphasizes the importance of targeting the right markets and using personas to understand who is most likely to buy. When prospecting, the best approach is to spend time with people and organizations that are most likely to purchase, rather than trying to sell to everyone. Cold calling, trade shows, and social media should be used to start relevant discussions rather than just advertise. The goal is to qualify 10% of suspects as prospects, 10% of prospects as qualified leads, get 10% of those to a presentation, and close 10% of presentations.
This document discusses creating "Hubers", which are sales representatives that can access all customer and inventory data from their mobile devices. Currently, sales and rental data is siloed in different systems. The document proposes a mobile app called "GroundBreak Mobile" that would aggregate data from various CRM, ERP, and inventory systems. This would allow salespeople like Dave to view all customer service issues, check equipment availability, and generate quotes from their mobile devices, like an "Uber for equipment sales and rentals". The software company GroundBreak is pitching their mobile solution to help dealers break down data silos and give sales reps a single view of the customer.
Everything You Ever Wanted to Know About Marketing AutomationJustin Keller
This is a primer on Marketing Automation I gave to SFSU's MBA digital marketing class. It gives a high level overview of everything a well implemented marketing automation system can accomplish for a business.
The Evolution of Sales Performance Management [presentation]Synygy
Sales operations are getting more complex as businesses are responding to an ever growing rate of change. With Increased complexity of needs, including speed to market, on-boarding, territory management, lead nurturing, and analytics, leaders are finding solutions that are progressively integrated, accessible, and deliver significant ROI.
This document outlines a one page marketing plan template. It recommends identifying the target market, product or service, pricing, and metrics for measuring success in 3 sentences or less. Updates should be made every 3 months. Key elements include a short description of the business in 140 characters or less, an overview of what will be sold and to whom, how the business will help customers, pricing, marketing strategies, and goals for measuring success. Recommended reading on the topic is also provided.
This document discusses strategies for increasing the lifetime value of customers. It begins by explaining how to calculate the annual profitability and lifetime value of customers. Customers are assets that provide future cash flows, so acquiring and retaining customers is important. The document then outlines 11 strategies for increasing a customer's lifetime value, such as increasing purchase frequency, sales amounts, customer retention, and developing new products/services that appeal to existing customers.
The document provides guidance on how to effectively structure sales presentations. It recommends beginning with a concise executive summary that addresses the prospect's specific pain points and how the solution can help. It also advises using discovery sessions to understand the prospect's goals and qualifiers before presenting. The presentation should focus on the most relevant information for the key decision makers by highlighting one relevant customer story and addressing the prospect's expected return on investment.
The challenges of managing a complex sales processAshutosh Bijoor
Is your sales process complex? Are you facing challenges in scaling up your sales process? What can you do about it?
These are some of the questions this presentation attempts to answer
Customer Success-driven Growth – seeing Customer Success not as a way to simply make customers “happy” or reduce churn, but as a true Growth Engine – is all about driving expansion (upsells, add-ons, land and expand, viral expansion, etc.), but in a way that absolutely requires a baseline focus on the customer’s success.
Growth that occurs as part of the customer’s evolution and success is growth that is Rapid, Exponential, and Efficient, and Sustainable. As customers succeed and evolve, their relationship with you should evolve and grow as well; but you have to ensure that happens.
The key to making expansion within - and from - your customer base work in a way that is customer-positive at scale is knowing exactly what expansion offer to present to the customer and when to do it.
In this webinar, you’ll learn how to use customer data to:
Make effortless, no-selling-required upsells (no, seriously)
Quickly double (or more!) recurring revenue
Get customers to spread the word about you on a consistent basis
Encourage viral expansion in even the most boring products
And much more
Join Lincoln Murphy, Customer Success-driven Growth Architect at Sixteen Ventures...
This document discusses important considerations for designing a new home, including site aspect and orientation. It emphasizes that a home's design must be carefully matched to the local conditions and land in order to work well. Key factors discussed include orienting the main living areas to face north for warmth in winter and cooling in summer, placing service areas on the south or shaded sides, and carefully choosing window sizes and positions based on the home's aspect and planned furnishings. The document provides guidance on designing an energy efficient, comfortable home suited to the site.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general human-level AI remains an ongoing challenge that researchers continue working to achieve.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document outlines the four stages of habit formation: ignorance, awareness, desire, and conditioning. In the ignorance stage, one does not know what they don't know. In the awareness stage, one realizes what they don't know. In the desire stage, one is working on improving. In the conditioning stage, the habit can be performed without conscious effort.
The document discusses the four stages of habit formation: the ignorance stage where one is unaware of what they don't know; the awareness stage where one realizes what they don't know; the desire stage where one is consciously working on a skill; and the conditioning stage where the skill has become unconscious competence through repetition.
This short document discusses the need for a sense of urgency and strong commitment to implement some plan or project. It emphasizes the importance of acting with urgency and following through on commitments made. In just a few words, it conveys the message to move quickly and ensure completion.
The document discusses the stages of habit formation: ignorance, awareness, desire, and conditioning. In the ignorance stage, one is unaware of what they don't know. The awareness stage involves realizing what one doesn't know. The desire stage is when one works on developing a habit. Finally, the conditioning stage is when the habit has been formed and can be performed without conscious effort.
Tony Gattari and Shaun Mooney authored the book "Marketing Success" which outlines practical low-cost marketing strategies for businesses. The book draws on Gattari's experience growing Harvey Norman's computer division from $12 million to $565 million over 9 years. The strategies in the book are aimed at diagnosing marketing problems, implementing consistent plans, and measuring results. The book advocates focusing marketing directly on sales and profits.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses strategies for increasing sales. It provides tips for seducing potential customers and closing more deals. The key is to build rapport, find common interests, and create a sense of urgency so customers don't hesitate to purchase.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. Staying active also helps maintain a healthy weight and keeps muscles, bones, and joints healthy as we age.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A