Jennifer Holloway People buy people but are they buying you The Assist Conference 2015

1. But Are They
Buying
People Buy People
YOU?
Jennifer Holloway
author of Personal Branding For Brits

2. I’m totally
invisible

3. “ “Your brand is what people say about you
when you’re not in the room.
Jeff Bezos, founder of Amazon

4. People buy
people

5. People buy
your personal brand

6. brand?
personal
What goes into a

7. WHAT
WHO

9. VALUES

10. • Honesty
• Trust
• Responsibility
• Loyalty
• Courtesy
• Fairness
• Empathy
• Authenticity
VALUES

11. VALUES
DRIVERS

12. • Move up the career ladder
• Gain recognition from my boss
• Delivering above and beyond
• Making life easier for others
DRIVERS

13. VALUES
DRIVERS
REPUTATION

14. • Loyal to the team
• Don’t stop until it’s done
• The most positive person going
• Adds real value to the business
REPUTATION

15. VALUES
DRIVERS
REPUTATION
BEHAVIOURS

16. • Positive
• Self-assured
• Calm
• Vibrant
• Sunny
• Patient
• Thoughtful
• Caring
BEHAVIOURS

17. VALUES
DRIVERS
REPUTATION
BEHAVIOURS
SKILLS/STRENGTHS

18. • Deadline delivery
• Predicting trends
• Minutely detailed
• Idea generator
• Adaptable
• Deep thinker
• Technology savvy
• Calm in crisis
SKILLS/STRENGTHS

19. VALUES
DRIVERS
REPUTATION
BEHAVIOURS
SKILLS/STRENGTHS
IMAGE

20. • Classic
• Sharp
• Down to earth
• Colourful
• Articulate
• Tailored
• Soft tones
• Quirky
IMAGE

22. Do your individuality justice

23. brand?
personal
What’s the payback from a

24. Confidence

25. “ “If you need the user to tell you
what you’re selling, then you
don’t know what you’re selling.
Marisa Mayer, CEO of Yahoo

28. you
Thank
Available
on Amazon