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CULTURAL POLICY
 GROUPWORK

               Schoolbooks Revisited
                        -
             Schoolboeken Herbekeken
3 May 2012
Description of the project (1)

   History and heritage
     buildings

     manuscripts

     didactic   material and instruments
   est. 30 different collections from the
      faculties of Humanities, Science &
      Technology and Biomedical Science
Description of the project (2)

   Commission for Academic Heritage
     Week   of Academic Heritage:
       23rd – 27th of April
     Two groups of students to organise a

       project and work with the scientific
       collection(s)
       Hidden   Heritage – Eigenzinnig Erfgoed
Description of the project:
objects
   Historical Collection Pyschology and
    Educational Sciences
Description of the project:
locations
   Faculty libraries of the Humanities
Description of the project:
objective

   Increase awareness and visibility
     from   basement to public sphere
   Stress the value of collection
   Confrontation and encourage reflection
   Pilot project
     incentive   to do more
Process of the project (1)

   Explorative phase
     meeting   with prof. Vanpaemel
     visiting collections

   Decision time
      collection of schoolbooks
     choice of location and presentation
Process of the project (2)
   Operative phase
     contacting   curators of collection to make a
      selection
     asking libraries to cooperate

     finding display cabinets

   The last mile
     selecting books and
       wall hangings to be used
     promotional campaign

     setting up the exhibition
SWOT-analysis (1)

   Strengths
       unique collection and never seen before
       historical value
       no overload in libraries which are barely used
       libraries are frequently visited
       unprecedented
SWOT-analysis (2)

   Weaknesses
       unprecedented
       no former attention to heritage at the K.U.L.
       low budget due to the relative indifference
       'just' a pilot project
       time constraints
       no demand
SWOT-analysis (3)

   Opportunities
       growing interest in heritage
       preceded by Erfgoeddag
       cooperation between different groups and
        people
SWOT-analysis (4)

   Threats
       the “Vlaams Overlegplatform voorAcademisch
        Erfgoed” (Flemish consultation platform for
        Academic
        Heritage) is not fully operative yet
       low visibility and decentralized
Communication (1)
   Target
     staff   and students of the university
   Aim
     visibility   and awareness (see: objectives)
   Message
     “The education you are involved in not only has a
      present and a future, it also has a past.”
   Means/media
     viaHidden Heritage – Eigenzinnig Erfgoed
     Facebook, posters, flyers, library screens and
      mailings
Communication (2)
   Evaluation
     excellent  cooperation with HCPES
     good contact with faculty libraries

     points of improvement
       delay  in poster design
       personal invites were missing
       start earlier
Marketing (1)
   Mission and goals: see objectives
   Environment
     macro:K.U.L.
     meso: K.U.L. and community
Budget & subsidy
   Costs
     print   services and logistics
   Income
     no   entrance fee
   Subsidy
     Cultural Commission of the K.U.L.
     Partly granted.
         €100 to cover transportation costs
Evaluation
   valuable project
   innovative
   good cooperation with HCPES and libraries
   good communication within the group
Time for questions

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Cultural policy groupwork

  • 1. CULTURAL POLICY GROUPWORK Schoolbooks Revisited - Schoolboeken Herbekeken 3 May 2012
  • 2. Description of the project (1)  History and heritage  buildings  manuscripts  didactic material and instruments  est. 30 different collections from the faculties of Humanities, Science & Technology and Biomedical Science
  • 3. Description of the project (2)  Commission for Academic Heritage  Week of Academic Heritage: 23rd – 27th of April  Two groups of students to organise a project and work with the scientific collection(s)  Hidden Heritage – Eigenzinnig Erfgoed
  • 4. Description of the project: objects  Historical Collection Pyschology and Educational Sciences
  • 5. Description of the project: locations  Faculty libraries of the Humanities
  • 6. Description of the project: objective  Increase awareness and visibility  from basement to public sphere  Stress the value of collection  Confrontation and encourage reflection  Pilot project  incentive to do more
  • 7. Process of the project (1)  Explorative phase  meeting with prof. Vanpaemel  visiting collections  Decision time  collection of schoolbooks  choice of location and presentation
  • 8. Process of the project (2)  Operative phase  contacting curators of collection to make a selection  asking libraries to cooperate  finding display cabinets  The last mile  selecting books and wall hangings to be used  promotional campaign  setting up the exhibition
  • 9. SWOT-analysis (1)  Strengths  unique collection and never seen before  historical value  no overload in libraries which are barely used  libraries are frequently visited  unprecedented
  • 10. SWOT-analysis (2)  Weaknesses  unprecedented  no former attention to heritage at the K.U.L.  low budget due to the relative indifference  'just' a pilot project  time constraints  no demand
  • 11. SWOT-analysis (3)  Opportunities  growing interest in heritage  preceded by Erfgoeddag  cooperation between different groups and people
  • 12. SWOT-analysis (4)  Threats  the “Vlaams Overlegplatform voorAcademisch Erfgoed” (Flemish consultation platform for Academic Heritage) is not fully operative yet  low visibility and decentralized
  • 13. Communication (1)  Target  staff and students of the university  Aim  visibility and awareness (see: objectives)  Message  “The education you are involved in not only has a present and a future, it also has a past.”  Means/media  viaHidden Heritage – Eigenzinnig Erfgoed  Facebook, posters, flyers, library screens and mailings
  • 14. Communication (2)  Evaluation  excellent cooperation with HCPES  good contact with faculty libraries  points of improvement  delay in poster design  personal invites were missing  start earlier
  • 15. Marketing (1)  Mission and goals: see objectives  Environment  macro:K.U.L.  meso: K.U.L. and community
  • 16. Budget & subsidy  Costs  print services and logistics  Income  no entrance fee  Subsidy  Cultural Commission of the K.U.L.  Partly granted.  €100 to cover transportation costs
  • 17. Evaluation  valuable project  innovative  good cooperation with HCPES and libraries  good communication within the group