The document outlines the marketing plan for a cultural event called U-Can-Lele! that features ukulele workshops and performances. The event targets beginners interested in learning the ukulele. Partnerships will be formed and promotion will occur through websites, social media, posters, flyers and press. Workshops and performances are scheduled for one day and will be led by experienced mentors. Evaluations will assess the success of the event.

1. Cultural Policy – 3 May 2012
Sharon Buffel, Lieselot Delmaire, Ellen Van der Donckt & Ronnit Viaene

2. Marketing
PRODUCT

3. Product
Workshops Performances U-Can-Lele!

4. Focus on the ukulele

5. Marketing
TARGETGROUP

6. Targetgroup

7. Marketing
PARTNER

8. Partner

9. Marketing
FINANCES

10. Finances

11. Marketing
PROMOTION

12. Website

13. Social media
Facebook
Twitter

14. Posters and flyers

15. Free publicity
WAK 2012 Kortrijk
Vlamo
Quindo (radio)
Muziekcentrum Track*

16. Free publicity
(international)
Ukulele.fr Ukulele-interventie

17. Press articles
• Stadskrant Kortrijk
• Krant van West-Vlaanderen
• Nieuwsblad.be

18. Contest

19. Contest

20. Marketing
PRICE

21. Price
• Different price categories
• 5 EUR : performances
• 10 EUR : performances + workshop
• 30 EUR : performances + workshop + ukulele
• Not too expensive : Track* requirements
• Not for free : grant proposal requirements

22. The Event
DAY SCHEDULE

23. Day schedule
• 16h00 – 19h00 : 3 workshops (beginners)
• 19h00 – 20h30 : performance Ukulogical Museum
• 21h00 – 22h30 : performance Ukulollo

24. The Event
WORKSHOPS

25. Workshop mentors
Lorenzo Vignando (Ukulollo)
Herman Vandecauter Remco Houtman (Ukulelezaza)

26. Workshops
• Huge succes (extra mentor)
• Total amount of participants: 40
• 20 ukuleles sold

27. The Event
CONCERTS

28. Concerts
• On the stage
• 60 people

29. Ukulogical Museum

30. Ukulollo

31. The Event
EVALUATION

32. Evaluation

33. Questions?