Download to read offline
Maeterlinck in togo
- 1. Maeterlinck in Togo BlueBird and Artist Talk at the Museum of Letters and Manuscripts
- 2. Table of Contents 1. Presentation of our project 2. Self-evaluation 3. Budget 4. Marketing plan 5. SWOT-analysis 6. Subsidy demand 7. Description of the process
- 3. 1. Presentation ofour project
- 4. Who are we? •Stien Keunen ▫ project manager • Ruben Laureys ▫ head of communication • Felicia Brighidau ▫ head of marketing • Griet Frère ▫ head of finances
- 5. Short overview ofthe conceptual evolution • First idea: poetry project • Visit to Brussels and the MLM => change of concept: ▫ Maeterlinck ▫ Performance • Artist cancelled performance => contact with Benjamin Deboosere of the documentary Blue Birth ▫ Making of the film Blue Bird by Gust van den Berghe
- 6. Presentation of theevent • Screening of the film Blue Bird @ MLM • Artist talk ▫ With the director of Photography of Blue Bird, Hans Bruch Jr ▫ With Benjamin Deboosere, director of Blue Birth ▫ Moderated by Francis Mus, research assistent at KULeuven • Reception & free access to Maeterlinck‟s manuscripts
- 8.
- 9. Why does oneneed such a project? • Relationship with the various decrees ▫ Participation decree ▫ Decree on arts • Relationship with the policy of the MLM ▫ Attract more Dutch speaking visitors ▫ Discover Maeterlinck‟s oeuvre
- 10. Why is ita good project? • Artist talk • Reflection on Maeterlinck and making process of a movie • Target group: Dutch speaking people in/near Brussels • Film vs. literature
- 11.
- 12. Expenditure Audiovisual material What? Who? Price Amplifier Lending department KULeuven € 0,00 Speakers Lending department KULeuven € 0,00 Totaal € 0,00 Promotion What? Who? Price Design Poster Daan (brother of Griet) € 0,00 Social media Members Cultural Project € 0,00 Printing Poster Copycenter € 3,80 Totaal € 3,80 Film rights What? Price (excl. VAT) Price (incl. VAT) Distribution rights € 225,00 € 238,50 Totaal € 238,50 Artist Talk What? Price Fee Speakers € 150 TOTAl EXPENDITURE € 392,30
- 13. Receipts Revenues What? Unit Price Expected number of persons Total amount Entrance fee € 3,00 30 € 90,00 Subsidies What? Amount Subsidy € 305,00 TOTAL RECEIPTS € 395,00
- 14. Expenditure Audiovisual material What? Who? Price Amplifier Lending department KULeuven € 0,00 Speakers Lending department KULeuven € 0,00 Totaal € 0,00 Promotion What? Who? Price Design Poster Daan (brother of Griet) € 0,00 Social media Members Cultural Project € 0,00 Printing Poster Copycenter € 3,80 Totaal € 3,80 Film rights What? Price (excl. VAT) Price (incl. VAT) Distribution rights € 200,00 € 212,00 Totaal € 212,00 TOTAl EXPENDITURE € 215,80
- 15. Receipts Revenues What? Unit Price Expected number of persons Total amount Entrance fee € 10,00 30 € 300,00 TOTAL RECEIPTS € 300,00
- 16.
- 17. 1. Product • Screeningof the film Blue Bird • Artist talk with Hans Bruch Jr., Benjamin Deboosere and Francis Mus • Reception • View of the manuscript L’oiseau bleu
- 18. 2. Place • Museumof Letters and Manuscripts • Advantages ▫ In the heart of Brussels ▫ Manuscript L’oiseau bleu • Disadvantage ▫ Small screening room
- 19. 3. Price • Originalentrance fee: ▫ € 10 ▫ Including museum ticket, worth € 7 • No grant proposal => change of price: ▫ € 10 ▫ Not including museum ticket
- 20. 3. Promotion • Poster •Personal invitation letter send to: ▫ Contacts from the MLM ▫ Contacts from Jan Baetens ▫ Personal contacts • Facebook event
- 21.
- 22. • Strengths ▫Top quality ▫ Expanding the number of Dutch speaking visitors in the MLM • Weaknesses ▫ No funding ▫ No media coverage ▫ Bad timing
- 23. • Opportunities ▫Making contacts and improving networks • Threats ▫ Minus profit
- 24.
- 25. • Original idea: ▫ Stichting Lezen ▫ Vlaamse Gemeenschapscommissie • „Projecten voor Brussel‟ / „Projects for Brussels‟ ▫ Awarded by Flemish minister for Brussels ▫ “Encourage cultural engagement of the Flemish Community” • Because of change of idea to late for subsidies
- 26. 7. Description ofthe process
- 27. • Several transformations •Initial project: „Poetry in everyday life‟ • Trip to the MLM in Brussels => change of concept ▫ Performance with artists from P.A.R.T.S ▫ Focus on Maeterlinck • Another change of concept: ▫ Film Blue bird ▫ Artist talk • Main issues ▫ Subsidy ▫ Distribution fee
- 28. • Promotion onlya week before the event ▫ Poster ▫ Personal e-mail invitation • Cancel the event? • Trailer Blue Bird • Trailer Blue Birth