SlideShare a Scribd company logo
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                                             Stephanie
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                            Samen onderweg
Idea
* Bringing culture to people => train = public space


* What is culture for us? => 4 main categories


* Something fun


* Amateur artists
plan

4 fridays of “culture on the train”
-> 1 discipline per day
-> main target: students going home
relevance
Why?
-> culture is not restricted to museums, theatre etc.


Use for society?
-> culture/art can break daily routine
-> social function (communication, happiness)
-> opportunities for amateur artists
relevance

Environment study: why train?
-> a lot of people
-> boring, routine
-> alienation
-> unconventional space for culture
communication
Most important = permission NMBS
-> meeting Hugo Stevens


NMBS Holding ~ station
NMBS Mobility ~ train
Infrabel ~ platforms


=> detailed script of the different action days
communication
Amateur artists
- dance: b-boys, Leuven Salsa
- music: friends, students of KUL
- word: campusToneel of KUL
- visual: different primary schools in Leuven


Internal communication
- FB, skype, script
promo

Promotion plan (~ grant proposal)
-> surprise effect


=> not much publicity, but leave our mark
- during (flyers)
- after (website)
promo
Atrackt.wordpress.com


             promo
finances
Grant proposal
- Dienst Cultuur KU Leuven
- Leuven

Expenses
SABAM: €93.86
Catering: €165
Administration: telephone bill: €25
Flyers: €60
Visual arts (printing, paper, tape): €200
Pens and post-its: €20
stereo: €150
Prize for best poem: €15
=> TOTAL: € 728.86
finances

Tickets NMBS
-> NO
=> rethink the budget: catering, flyers, prints, tape...
Action day 1: dance
Friday April 20th, Leuven station        breakdance




                       Salsa Leuven
Action day 2: music & word
Friday April 27th, Leuven station + train
   Leuven - Ostend
Action day 2: music & word

                    budgetary problems:
                    - 1 line instead of 2
                    - 2 days -> 1 day
Action day 3: visual arts
Tomorrow, train Leuven – Antwerp & Leuven - Ostend
General impressions
* people are enthusiastic and interested
- views website
- taking pictures
- smiles
- questions about next actions
...


* we reached our goal: smiles, people talking about it with each
   other...
swot-analysis
Strengths                                   Weaknesses
    - Very enthusiastic                       - Language barrier
    - Different graduate studies              - Two members do not live in Leuven
    - Specific skills: computer & graphic     - Group with five members
       design                                 - Workload from other classes
    - Open communication: with each other
       and the artists
    - Working with students, amateurs,
       volunteers
Opportunities                               Threats
    - Learn from each other                    - Weather on action day one
    - Meet new people                          - Train retards at action day two and three
    - Together a broad social circle           -    Grant budget
    - Group with five members                  - Only one sponsor
    - Working with students, amateurs,         - Working with students, amateurs,
       volunteers                                   volunteers
Q&A

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Ppt atrackt

  • 1. ls y ffe i e nW Flor Lau ra W o u te rs Leily N ikouna z ar Stephanie Rousseaux en rt Kar sschae Ruy Samen onderweg
  • 2. Idea * Bringing culture to people => train = public space * What is culture for us? => 4 main categories * Something fun * Amateur artists
  • 3. plan 4 fridays of “culture on the train” -> 1 discipline per day -> main target: students going home
  • 4. relevance Why? -> culture is not restricted to museums, theatre etc. Use for society? -> culture/art can break daily routine -> social function (communication, happiness) -> opportunities for amateur artists
  • 5. relevance Environment study: why train? -> a lot of people -> boring, routine -> alienation -> unconventional space for culture
  • 6. communication Most important = permission NMBS -> meeting Hugo Stevens NMBS Holding ~ station NMBS Mobility ~ train Infrabel ~ platforms => detailed script of the different action days
  • 7. communication Amateur artists - dance: b-boys, Leuven Salsa - music: friends, students of KUL - word: campusToneel of KUL - visual: different primary schools in Leuven Internal communication - FB, skype, script
  • 8. promo Promotion plan (~ grant proposal) -> surprise effect => not much publicity, but leave our mark - during (flyers) - after (website)
  • 11. finances Grant proposal - Dienst Cultuur KU Leuven - Leuven Expenses SABAM: €93.86 Catering: €165 Administration: telephone bill: €25 Flyers: €60 Visual arts (printing, paper, tape): €200 Pens and post-its: €20 stereo: €150 Prize for best poem: €15 => TOTAL: € 728.86
  • 12. finances Tickets NMBS -> NO => rethink the budget: catering, flyers, prints, tape...
  • 13. Action day 1: dance Friday April 20th, Leuven station breakdance Salsa Leuven
  • 14. Action day 2: music & word Friday April 27th, Leuven station + train Leuven - Ostend
  • 15. Action day 2: music & word budgetary problems: - 1 line instead of 2 - 2 days -> 1 day
  • 16. Action day 3: visual arts Tomorrow, train Leuven – Antwerp & Leuven - Ostend
  • 17. General impressions * people are enthusiastic and interested - views website - taking pictures - smiles - questions about next actions ... * we reached our goal: smiles, people talking about it with each other...
  • 18. swot-analysis Strengths Weaknesses - Very enthusiastic - Language barrier - Different graduate studies - Two members do not live in Leuven - Specific skills: computer & graphic - Group with five members design - Workload from other classes - Open communication: with each other and the artists - Working with students, amateurs, volunteers Opportunities Threats - Learn from each other - Weather on action day one - Meet new people - Train retards at action day two and three - Together a broad social circle - Grant budget - Group with five members - Only one sponsor - Working with students, amateurs, - Working with students, amateurs, volunteers volunteers
  • 19. Q&A