SlideShare a Scribd company logo
Robin Boon, Elena Smirnova, Laurence
       Verpoort, Lien Vermeire
•   Presentation and realisation
•   Cooperationwith M
•   Communication& marketing
•   GrantProposal
•   SWOT-analysis
Presentation&Re
                             alisation
• Target audience: fixedfrom the beginning
• Overview of different ideas:
  - movie-marathon (5-6 movies/onenight)
  - firstmovies of famousicons
  - atypicalroles of famousicons
• AdviceHesling: 1920’s-60’s moviesunseen and
  unknownby target audience
   start fromcontemporary, popularreferences
  to getstudentsinterested
Presentation&Re
                                  alisation
• 5 aspectsthat haven taken on a secondlife in
  modern culture:
  - A quote: “Frankly, mydear, I don’tgive a damn”,
  Gonewith the Wind (1939)
  - A scene: passionatelove scene at the airport,
  Casablanca (1942)
  - A soundtrack: Over the Rainbow, The Wizard of Oz
  (1939)
  - An icon: AudreyHepburn,Sabrina (1954)
  - First AcademyAward: Wings (1927)
Presentation&Re
                                       alisation
Screenings:
• Location : M Museum
• Program: 5 consecutiveThursdays in April – May
  26 April 2012   19.30 – 21.50              Wings
  3 May 2012      19.30 – 21.15              The Wizard of Oz
  10 May 2012     17.00 – 19.00              Gone with the Wind part
  1break
  20.00 – 22.00   Gone with the Windpart 2
  17 May 2012     19.30 – 21.15              Casablanca
  24 May 2012     19.30 – 21.30              Sabrina

• Free admission
Presentation&Re
                                              alisation
Framework
• Exhibition
  - bystudents, forstudents
  - Mecenas students
  - example: storyboardGoneWith The Wind (modern version in comic
  bookform)
• Guestlectures
  - professor Jan Baetens, professor Willem Hesling, Phd-student Tom
  Vercruysse
  - 15 minutesintroduction
• Handouts
  - English & Dutch version
  - synopsis, first reviews & fun facts
Cooperationwith
                                  M
• Combining the classic and the modern
  - architecture
  - collection
• Stimulate creativity & allow young artistic
  talent to experiment
• Target audience: lack of students visiting the
  museum
Cooperationwith
      M
Marketing
                          &Communicatio
                               n
• Competition
 - Kinepolis and Cinema Zed
 - perfect balance of commercial (more
 thanZed) and alternative (more thanKinepolis)
 cinema
• Poster
 mix of classic images and pop-culture
Marketing
                       &Communicatio
                            n

Advertisement
  - Veto: €120 (€40/week)
- Dienst Cultuur
  - student organizations
Marketing
                        &Communication

Social media & website
  - Facebook
  - wordpress page with all information
  (projecthollywood.wordpress.com)
Marketing
                         &Communication

Promotionalvideos
- makestudentsrecognise modern references to
     Classic Hollywood Culture

         Somewhere Over the Rainbow
Grant-proposal
Dienst Cultuur KULeuven, € 1528,40

1. Income : € 0

2. Expense:
  – Exposition& film screening
  – Promotion
  – Unforeseencosts (€200)
Grant-
                                               proposal
Location                      0€

Copyright
  - ScreeningRights
       • Films                5 * 76 € = 380 €
       • Montage              100 €
  - MusicRights               5 * 11 € = 55 €
  - Taxes                     6% * 435 € = 26,10 €
Total:                        561,10 €
Filmicmaterial                8,55€ (copy of Wings)

Projectionmaterial            0 € (KULeuven)
Record material               0 € (KULeuven)
Reimbursementstudents         20* approximately 25€ = 500€
(material)
Reimbursementguestlecturers   5 * 20€ = 100€

Printing                      5 * (65*0,05€) = 16,25€
                              Total: 1185,90 €
Grant-
                                         proposal

Logo                        0€

Printing
  - Flyers (A5, 500 p)      500 * 0,025€ = 12,50 €
  - Posters (A2, 50 p)      50 * 0,20 € = 10 €

Advertisements
  - Student organisations   0€
  - Veto                    120 €

                            Total: 142,50 €
SWOT-analysis
• Strengths
  – Free entrance
  – Bystudents, forstudents
  – Popular modern culture

• Weaknesses
  – Howrepresentativecan 45 studentsbe?
  – Bad timing
  – Specific target audience
SWOT-analysis
• Opportunities
  – M-Museum : win-winsituation
  – Educational but entertaining
  – Geographicallytransferable


• Threats
  – Competition
  – Threshold
Presentatie ph

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Presentatie ph

  • 1. Robin Boon, Elena Smirnova, Laurence Verpoort, Lien Vermeire
  • 2. Presentation and realisation • Cooperationwith M • Communication& marketing • GrantProposal • SWOT-analysis
  • 3.
  • 4. Presentation&Re alisation • Target audience: fixedfrom the beginning • Overview of different ideas: - movie-marathon (5-6 movies/onenight) - firstmovies of famousicons - atypicalroles of famousicons • AdviceHesling: 1920’s-60’s moviesunseen and unknownby target audience  start fromcontemporary, popularreferences to getstudentsinterested
  • 5. Presentation&Re alisation • 5 aspectsthat haven taken on a secondlife in modern culture: - A quote: “Frankly, mydear, I don’tgive a damn”, Gonewith the Wind (1939) - A scene: passionatelove scene at the airport, Casablanca (1942) - A soundtrack: Over the Rainbow, The Wizard of Oz (1939) - An icon: AudreyHepburn,Sabrina (1954) - First AcademyAward: Wings (1927)
  • 6. Presentation&Re alisation Screenings: • Location : M Museum • Program: 5 consecutiveThursdays in April – May 26 April 2012 19.30 – 21.50 Wings 3 May 2012 19.30 – 21.15 The Wizard of Oz 10 May 2012 17.00 – 19.00 Gone with the Wind part 1break 20.00 – 22.00 Gone with the Windpart 2 17 May 2012 19.30 – 21.15 Casablanca 24 May 2012 19.30 – 21.30 Sabrina • Free admission
  • 7. Presentation&Re alisation Framework • Exhibition - bystudents, forstudents - Mecenas students - example: storyboardGoneWith The Wind (modern version in comic bookform) • Guestlectures - professor Jan Baetens, professor Willem Hesling, Phd-student Tom Vercruysse - 15 minutesintroduction • Handouts - English & Dutch version - synopsis, first reviews & fun facts
  • 8. Cooperationwith M • Combining the classic and the modern - architecture - collection • Stimulate creativity & allow young artistic talent to experiment • Target audience: lack of students visiting the museum
  • 10. Marketing &Communicatio n • Competition - Kinepolis and Cinema Zed - perfect balance of commercial (more thanZed) and alternative (more thanKinepolis) cinema • Poster mix of classic images and pop-culture
  • 11.
  • 12. Marketing &Communicatio n Advertisement - Veto: €120 (€40/week) - Dienst Cultuur - student organizations
  • 13. Marketing &Communication Social media & website - Facebook - wordpress page with all information (projecthollywood.wordpress.com)
  • 14. Marketing &Communication Promotionalvideos - makestudentsrecognise modern references to Classic Hollywood Culture Somewhere Over the Rainbow
  • 15. Grant-proposal Dienst Cultuur KULeuven, € 1528,40 1. Income : € 0 2. Expense: – Exposition& film screening – Promotion – Unforeseencosts (€200)
  • 16. Grant- proposal Location 0€ Copyright - ScreeningRights • Films 5 * 76 € = 380 € • Montage 100 € - MusicRights 5 * 11 € = 55 € - Taxes 6% * 435 € = 26,10 € Total: 561,10 € Filmicmaterial 8,55€ (copy of Wings) Projectionmaterial 0 € (KULeuven) Record material 0 € (KULeuven) Reimbursementstudents 20* approximately 25€ = 500€ (material) Reimbursementguestlecturers 5 * 20€ = 100€ Printing 5 * (65*0,05€) = 16,25€ Total: 1185,90 €
  • 17. Grant- proposal Logo 0€ Printing - Flyers (A5, 500 p) 500 * 0,025€ = 12,50 € - Posters (A2, 50 p) 50 * 0,20 € = 10 € Advertisements - Student organisations 0€ - Veto 120 € Total: 142,50 €
  • 18. SWOT-analysis • Strengths – Free entrance – Bystudents, forstudents – Popular modern culture • Weaknesses – Howrepresentativecan 45 studentsbe? – Bad timing – Specific target audience
  • 19. SWOT-analysis • Opportunities – M-Museum : win-winsituation – Educational but entertaining – Geographicallytransferable • Threats – Competition – Threshold