This document summarizes an art exhibition project being organized by students at KU Leuven university in Belgium. The exhibition, called "Kunst in eigen huis", will feature works by both students and senior citizens, promoting intergenerational dialogue. It will take place on October 25-26, 2012 in Leuven. The student organizers have divided roles and responsibilities, and have begun reaching out to recruit artists and promote the event. Their goals are to showcase diverse art, foster connections between generations, and provide a platform for amateur artists. They have funding support and anticipate the exhibition will be a win-win for both students and seniors, but must address potential challenges like artist and visitor turnout.

1. Anexhibitionbystuden
ts and seniors of the
KU Leuven
Project by:
Leen Bleys
Charlotte De Cort
IgaHarasimowicz
FrancescaVerbelen

2. Overview
1. Who are we?
2. ‘Kunst in eigenhuis’?
3. Self-evaluation
4. Communication and marketing
5. Budget
6. SWOT-analysis

3. 1. Who are we?
Leen: Project manager
Charlotte: Head of communication
Francesca: Wiki, webmaster,
communication
Iga: Head of Finance

4. 2. ‘Kunst in eigen huis’?
• Seniors and students: a diverse exhibition
• Dialogue between generations
• Collaboration with Senioren KU Leuven

5. • Where? Naamsestraat, Leuven
• When? 25th & 26th October 2012
Thursday: 1PM – 8PM
Friday: 1PM – 6 PM
• Free entrance

6. 3. Self-evaluation
A) Originality and value
Connection between generations
B) Place in the environment
Diversity and inclusivity
C) Transversality
Collaboration with Senioren KU Leuven

7. INTERMEZZO: Which is which?

10. 4. Communication and marketing
STEP 1: Contact with Senioren KULeuven
STEP 2: Looking for students
- Faculty Stars
- AmuseeVous
- ad on Cultuurnet

11. STEP 3: Result of our search
- So far: 18 students, 13 seniors
- Diverse art disciplines
- Artistic “speed date” in September

12. STEP 4: Promotion of event
- Poster and flyer
- Website
- In&Uit, contact newspapers etc.
- Invite prominent figures in Leuven

13. 5. Budget
TOTAL € 2000
Fundingfrom Senioren € 1400
Fundingfor promotion € 600

14. 6. SWOT-analysis
STRENGTHS
1) Project willtake place
2) Strong, diverse team
3) Free entrance
WEAKNESSES
1) Selectionprocess of artists
2) Date of exhibition
3) Languageobstructions

15. OPPORTUNITIES
1) Win-winsituationstudents and seniors
2) Platform for amateur artists
3) Fascinate and inspire public
THREATS
1) Amount of visitors
2) Timidartists/visitors
3) Reliabilityonartists’ word

16. We
cordia
lly
invite
you
all to