2. Bridge the gap between Belgian public and
Japan
◦ As accessible as possible
Original idea:
◦ Exhibition
◦ Several cultural aspects
Difficult to implement
◦ Which aspects?
◦ Not practical
3. Not unique
Kept the concept, changed implementation
Film:
◦ Best medium
◦ Appeals to a variety of audiences
Originally popular filmgenres
◦ Rejected
◦ Focus on cultural and social aspects, not film itself
Work around themes
4. Week of film every day a specific theme
◦ Romance
Shall We Dance?
Norwegian Wood
◦ Japanese Cuisine
Tampopo
◦ Animation
Ponyo
Origin: Spirits of the Past
◦ Slice of Life
Kikujiro
Departures
◦ Society
Bashing
Nobody Knows
5. Classics and new productions
Award winning and unknown
Workshops and Japanese cuisine
Educational way to:
◦ Confront
◦ Appreciate
◦ Japanese culture and society
◦ Through entertainment and relaxation
As accessible as possible for all cultural
layers
6. Work out concept
Decide which language for which film
◦ Children: Dutch translation
◦ Adults: Japanese with English or Dutch subtitles
Procure sales quotes Budget
Search for venue
◦ Cinema ZED
Too expensive
Not available
◦ Kinepolis
Affordable
Enthusiastic & helpful
7. Contact film distributor Bevrijdingsfilms
Small changes to basic concept
◦ Less workshops
◦ Different workshops
◦ Different films
Decide marketing plan
All necessary sales quotes received draw
up budget
Decide & approach sponsors
◦ With grant proposal
8. Communicate that japanorama is:
◦ very accessible
◦ enjoyable
◦ way to learn about the Japanese culture and society.
New and better understanding
9. Target Group
◦ Students
◦ Non- students
◦ All age groups
◦ Affiliated with Japan or have an developed interest
in Japan
◦ People with no previous knowledge of the
aforementioned
Strategy
◦ Posters (500 pc)
Throughout Leuven
Send to organisations affiliated with Japan
10.
11. ◦ Flyers
Paper flyers (5000 pc)
throughout Leuven
handing them out at student venues
spreading them in local businesses.
outside of Leuven by sending them to
organization affiliated with Japan.
Digital flyers
spread through the websites of organizations
affiliated with Japan.
◦ Brochures (2000 pc)
Same spreading as flyers
Programs
12. ◦ Written press
De Standaard regional
Het laatste Nieuws region Hageland
Veto (student newspaper)
Eoos Express (Japanology newspaper)
◦ Word of mouth
go to the classes of Japanology
Highten awareness in own faculty
◦ Website
◦ Social media
Facebook
Twitter
◦ Website Japanology
◦ E-mail campaign
13.
14.
15. Planning
◦ Flyers, brochures & posters
from 2nd week of April to 2nd week of May
◦ New media
from 1st week of April to 2nd week of May
◦ Newspaper
from 4th week of April to 1st week of May
◦ E-mail campaign
from 3rd week of April to 2nd week of May
◦ Website
online from March
16. Market analysis
◦ Events in the same time period
VAART creatiefestival 10-12 May
Japan on stage 8-9 May
◦ Exam period
Similar events
◦ Japan –Square in Ghent.
◦ Netherlands
Japan Camera
Dejima film festival
17. USP
◦ Film variety:
Each day two films
Different themes: romance, food, animation, slice of
life, society
One classic/older & one recent production
Award winning & less known
films for children and young adults.
◦ Extra entertainment
Walking dinner
Workshop japans toys: Kendama.
Make-up
18. ◦ Location
Leuven
Accessible
public transport
by car
Host to other film festivals
International connections
◦ Kinepolis
Most well known cinema in Belgium
Offers professional viewing experience
19. Price
◦ Different prices
Main price: 7€
Reduction price: 6€
Combi ticket: 12€
Reduction combi ticket: 10€
Maxi ticket: 45€
Workshops and walking dinner: + 3€
Reduction price: for students
Combi ticket: for two films (same day)
Maxi ticket: for all films
20. Turnout
◦ minimum of 60 visitors per film
◦ with a total of 540 people
◦ hope to have 100 visitors per film
900 people during the entire week
21. Marketing strategy
◦ Variety offered
◦ Films suitable & interesting for all ages
◦ Extra entertainment
◦ Accessibility of the chosen medium
◦ Varied ticket prices
◦ Able to reach large audience
enjoy a night out
at a reasonable price
learn about a whole new culture and society
learn more
22. Subsidies
◦ City of Leuvendeadline 30/09
◦ Flemish Communitydeadline 30/09
◦ Japanese Embassy deadline 30/09
◦ Culture Committee KULeuven
Grant proposal
Private Sponsors
◦ Companies with ties to Japan
◦ Companies known to sponsor student events
23. Refusal
◦ No link with event beside affliation with Japan
◦ Don’t sponsor events organised by individuals
◦ Financial crisis
◦ End of legislative year (all funds already locked)
◦ No sponsorship given this year
24. Strengths Weaknesses
◦ Accessibility ◦ Expensive
◦ Variety ◦ Financial crisis
◦ Movies ◦ Difficulty funding
◦ Additional activities ◦ Bad timing
◦ Educational ◦ Copyright
◦ Entertainment ◦ Availability
◦ Charity ◦ Inexperience
◦ Social media ◦ Problems with subtitles
25. Opportunities Threats
◦ Bridging a gap ◦ Similarity
West meets East Other Japanese festivals
◦ Experience ◦ Financial crisis
low turnout
stays theoretical
26. First steps
Gain experience
Inexperience with
◦ Grant applications
◦ Organising event of this scale
Problems with timing & planning
Loss of teammate
Event was possible on smaller scale
◦ Do away with entire concept
27. Changing concept: unthinkable
Keep it theoretical
Current financial climate
◦ No sponsorship for events organised by individuals
High hopes
A pity
Basic concept can be used by next year’s
students
