This document discusses rebooting thoughts and inspiring action for destinations. It encourages examining beliefs about key stakeholders and taking control of attitudes. Hitting the "control" key means letting go of rigid policies and procedures and co-creating the organization's vision with partners. Hitting the "alt" key involves recruiting a diverse board and finding new ways of operating. Strategic visioning focuses on envisioning the highest potential of the organization rather than planning. The overall message is that destinations should believe in their potential and reboot their thinking to inspire new actions.