A talk from Lewis Silkin's Brand Academy 2013, where Marcus Taylor discussed the opportunities for brands to grow brand value using digital / online media.
The document provides tips for bootstrapping a startup with limited funds including documenting everything, focusing on creating content over just consuming, investing in compounding skills, finding overlapping interests to combine, starting with an MVP, letting ideas fail early, playing with your passions, improving upon existing ideas rather than being original, expanding your network, using remarketing to maintain an online presence, obtaining testimonials to build credibility, creating an ecosystem of supporters, taking steps to increase leverage, developing an influencer presence, doing giveaways to build an audience, trying direct selling, and trusting in the process.
The Science of Social Selling: Measuring Adoption and Results with LinkedInLinkedIn Sales Solutions
The document discusses how social selling has been adopted by sales professionals and how it can be measured. It provides details on LinkedIn's Social Selling Index (SSI) which measures how well salespeople use social media. The document also describes how a company called JLL implemented social selling and saw improvements in metrics like SSI, pipeline, and revenue as well as internal engagement. It advocates that social selling is important for sales success given changes in buyer behavior.
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
This document discusses how customer engagement and marketing is shifting in the age of "Me Media" where it is focused on individual customers rather than mass marketing. It emphasizes the importance of building trust through solving customers' problems on their own terms through listening, learning and changing rather than interrupting them with unsolicited sales pitches. It also recommends leveraging networks for business decisions, connecting people, and helping customers rather than solely focusing on numbers and sales.
A Day in the Life of a LinkedIn Social Seller Judy Tian
The document discusses social selling and outlines the workflows of an Account Executive (AE) and Sales Development Specialist (SD) at LinkedIn Sales Solutions. It describes how the AE and SD partner to prioritize accounts and prospects, build pipeline using LinkedIn Sales Navigator, and work with managers on forecasting. Their goal is to multithread engagements, lead with relevant insights, and leverage social signals to stay engaged with prospects throughout the sales process.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
How to unlock competitive advantage in social selling. Black Marketing
This document discusses social selling and how companies can unlock competitive advantage through it. It provides examples of social selling heroes from various companies who were able to drive revenue and ROI through social selling on LinkedIn. It emphasizes that to successfully adopt social selling, companies need executive alignment, education of their sales teams, and measurement of results through the Social Selling Index to show ROI. Examples show how heroes were able to get executive buy-in, customize training to different roles, and combine SSI data with actionable insights to drive behavior change.
The document provides tips for bootstrapping a startup with limited funds including documenting everything, focusing on creating content over just consuming, investing in compounding skills, finding overlapping interests to combine, starting with an MVP, letting ideas fail early, playing with your passions, improving upon existing ideas rather than being original, expanding your network, using remarketing to maintain an online presence, obtaining testimonials to build credibility, creating an ecosystem of supporters, taking steps to increase leverage, developing an influencer presence, doing giveaways to build an audience, trying direct selling, and trusting in the process.
The Science of Social Selling: Measuring Adoption and Results with LinkedInLinkedIn Sales Solutions
The document discusses how social selling has been adopted by sales professionals and how it can be measured. It provides details on LinkedIn's Social Selling Index (SSI) which measures how well salespeople use social media. The document also describes how a company called JLL implemented social selling and saw improvements in metrics like SSI, pipeline, and revenue as well as internal engagement. It advocates that social selling is important for sales success given changes in buyer behavior.
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
This document discusses how customer engagement and marketing is shifting in the age of "Me Media" where it is focused on individual customers rather than mass marketing. It emphasizes the importance of building trust through solving customers' problems on their own terms through listening, learning and changing rather than interrupting them with unsolicited sales pitches. It also recommends leveraging networks for business decisions, connecting people, and helping customers rather than solely focusing on numbers and sales.
A Day in the Life of a LinkedIn Social Seller Judy Tian
The document discusses social selling and outlines the workflows of an Account Executive (AE) and Sales Development Specialist (SD) at LinkedIn Sales Solutions. It describes how the AE and SD partner to prioritize accounts and prospects, build pipeline using LinkedIn Sales Navigator, and work with managers on forecasting. Their goal is to multithread engagements, lead with relevant insights, and leverage social signals to stay engaged with prospects throughout the sales process.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
How to unlock competitive advantage in social selling. Black Marketing
This document discusses social selling and how companies can unlock competitive advantage through it. It provides examples of social selling heroes from various companies who were able to drive revenue and ROI through social selling on LinkedIn. It emphasizes that to successfully adopt social selling, companies need executive alignment, education of their sales teams, and measurement of results through the Social Selling Index to show ROI. Examples show how heroes were able to get executive buy-in, customize training to different roles, and combine SSI data with actionable insights to drive behavior change.
Napoleon Hill defined a mastermind group as, “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”
The purpose of a mastermind is to help all members of the group achieve success. Four benefits of a mastermind group are brainstorming, education, peer accountability, and support.
Dean Wegner discusses the importance of never giving up on leads and maintaining professional persistence through follow-up campaigns. He recommends building a series of template letters to generate outbound correspondence on a weekly basis to prospects. The goal is to establish yourself as a consultant who provides valuable educational material to address consumers' concerns and make them wonder what they will miss out on by not working with you. By teaching prospects through a drip campaign, your conversion ratio from prospect to client will increase significantly as you become invaluable to them.
Be Searchable, Findable & Shareable OnlineDebi Davis
When it comes to marketing, making the shift to digital means having a strategy that complements the way consumers use the Internet. They search. They find. They share.
Orasure LinkedIn Social Selling & InMail TrainingMike Callaghan
This document provides training on using LinkedIn Sales Navigator to more effectively prospect for new business leads. It outlines that most B2B buyers now use social media in their purchasing decisions, and that on average 5.4 people are now involved in each B2B buying decision. It then recommends leveraging passive prospecting by listening for social triggers on leads' profiles that indicate selling opportunities. It also recommends using relationships by asking connections for introductions to their networks when it would be most impactful. The document provides an example of an effective personalized InMail message and next steps to build a targeted lead list and search terms and send customized outreach.
Why do some campaigns explode and other's go bust? Learn why viral phenomenons like the #ALSIceBucketChallenge tell a story, polarize audiences, and drive people to action. Discover critical insights into how to craft your brand's story, reach the right audience, and deliver lasting value to your company and your brand advocates.
B3 Seminar: Engagement: The new ranking factor - Tim GriceBranded3
Keywords and links have been the focus of SEO campaigns for over a decade; however, we are beginning to see evidence of another signal, a signal that is genuinely challenging the dominance of link driven authority. This session will take a look at how we use engagement to create massive growth through our SEO channel.
Stop Ruining Your Reputation: The 15 Minute Digital Brand Detox - Laura MonroeInman News
This document discusses the importance of reputation and trust in business. It notes that 74% of an agent's business comes from word-of-mouth rather than online leads. People are suspicious of reviews that are too positive or numerous. It emphasizes measuring and managing one's reputation through brand audits and defining the values one's brand represents. Clickbait marketing is discouraged as it endangers customer trust over time. Authentic customer testimonials and charitable actions are presented as better ways to build a strong reputation through third parties rather than misleading tactics.
The document discusses the evolution of a sales organization. It outlines the organization's mission to connect local consumers and businesses through digital and print offerings. It also discusses the changing sales environment and need for a more diagnostic selling approach. The sales strategy for 2010 focused on retaining, growing, and acquiring customers while preparing for transformation. Tools like increased customer data access and online training were provided to help the sales force adapt to changes. In conclusion, the author outlines improvements made and positioning for growth in 2011.
"Trust: the cornerstone of successful business relationships"Martin Jack
Susan Grandfield SG Development Solutions
"Trust: the cornerstone of successful business relationships"
Susan will discuss how we build trust, how quickly trust can be broken and the competitive advantage to generating trust with customers, stakeholders, staff etc.
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
The document summarizes how top sales teams leverage LinkedIn for social selling. It provides an agenda for a session on the topic, including introductions, an overview of the Social Selling Index, a customer case study, and a discussion on social selling best practices. It outlines key stats on how social media influences the buying process and notes that social selling on LinkedIn can help salespeople fill their pipelines with the right contacts and relationships. It also shares data on how social selling varies by industry and country and correlates to sales success metrics like quota attainment and customer renewals.
Personal User Manuals are all the rage in the business world today, but I think a one page manual isn't a real compelling format for others to get to know you so I tried something different and hopefully more engaging. Have you thought about the words that drive you at work? These are some great pointers I have learned, synthesized over the years, and borrowed from business luminaries. Tell me which ones you agree with and post your most important driving principles in feedback. Please be additive here and contribute to this topic.
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
The document summarizes a social selling breakfast presentation. It discusses how the buying process has changed, with most of the process now occurring before sales rep involvement. It notes LinkedIn has over 300 million members and billions of connections, providing opportunities for warm introductions. The core competencies of social selling are identified as understanding who the right people are to engage, how to get warm introductions, what topics to discuss, and leveraging your professional network and brand. Examples are given of effective versus ineffective personal profiles for generating business. Customer success stories from the Asia Pacific region are also mentioned.
The author notices a decline in success from cold outreach techniques like calls and emails. Seeking an alternative, the author pivots to relationship/social selling and sees increased prospecting metrics. At LinkedIn, the sales team uses a tool called TeamLink to expose relationships between prospects, leads, customers, and employees, allowing the author to mine hundreds-of-thousands of additional relationships. Tracking results shows that warm introductions through relationships are wildly successful, responsible for the majority of new deals and revenue by allowing easy access to decision makers and shorter sales cycles with higher values.
From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack.
Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.
This document discusses using social media for sales research and lead generation. It outlines the basic elements of a sale as pain, power, vision, value, and control. It then provides tips for using social media like Google, LinkedIn, and Twitter to research prospects and find information about their pain, power within their industry, how to align your vision with theirs, demonstrate value and lower risk, and ultimately drive the sales process to close. Specific tactics discussed include searching for keywords related to pain and vision, connecting with clients on LinkedIn for social proof and authority, and using intelligence gathered to engage target accounts.
Inspiring quotes that you may or may not know, designed to relate to all of your strategic issues, from SEO, Marketing Plans and ROI.
This SlideShare was designed and collated by Thrive Marketing, a HubSpot Partner Agency based in the UK.
Social Media & Brand Awareness: Or, How I learned to Stop Worrying and Love t...Dave Tanchak
The document summarizes the author's experience using social media to raise brand awareness for BCIT. It describes early efforts like student blogs that had limited engagement. It then discusses moving to more dynamic user-generated content using tactics like a 67-hour non-stop video event. While engagement has increased, ongoing challenges include integrating social media strategy, tending the online community, and focusing on user experience.
Social media case study: Building brand awareness for luxury travelQube Media
A social media case study showing a successful campaign to build brand awareness for luxury travel group Constance Hotels and Resorts, delivered by social media agency Qube Media.
Napoleon Hill defined a mastermind group as, “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”
The purpose of a mastermind is to help all members of the group achieve success. Four benefits of a mastermind group are brainstorming, education, peer accountability, and support.
Dean Wegner discusses the importance of never giving up on leads and maintaining professional persistence through follow-up campaigns. He recommends building a series of template letters to generate outbound correspondence on a weekly basis to prospects. The goal is to establish yourself as a consultant who provides valuable educational material to address consumers' concerns and make them wonder what they will miss out on by not working with you. By teaching prospects through a drip campaign, your conversion ratio from prospect to client will increase significantly as you become invaluable to them.
Be Searchable, Findable & Shareable OnlineDebi Davis
When it comes to marketing, making the shift to digital means having a strategy that complements the way consumers use the Internet. They search. They find. They share.
Orasure LinkedIn Social Selling & InMail TrainingMike Callaghan
This document provides training on using LinkedIn Sales Navigator to more effectively prospect for new business leads. It outlines that most B2B buyers now use social media in their purchasing decisions, and that on average 5.4 people are now involved in each B2B buying decision. It then recommends leveraging passive prospecting by listening for social triggers on leads' profiles that indicate selling opportunities. It also recommends using relationships by asking connections for introductions to their networks when it would be most impactful. The document provides an example of an effective personalized InMail message and next steps to build a targeted lead list and search terms and send customized outreach.
Why do some campaigns explode and other's go bust? Learn why viral phenomenons like the #ALSIceBucketChallenge tell a story, polarize audiences, and drive people to action. Discover critical insights into how to craft your brand's story, reach the right audience, and deliver lasting value to your company and your brand advocates.
B3 Seminar: Engagement: The new ranking factor - Tim GriceBranded3
Keywords and links have been the focus of SEO campaigns for over a decade; however, we are beginning to see evidence of another signal, a signal that is genuinely challenging the dominance of link driven authority. This session will take a look at how we use engagement to create massive growth through our SEO channel.
Stop Ruining Your Reputation: The 15 Minute Digital Brand Detox - Laura MonroeInman News
This document discusses the importance of reputation and trust in business. It notes that 74% of an agent's business comes from word-of-mouth rather than online leads. People are suspicious of reviews that are too positive or numerous. It emphasizes measuring and managing one's reputation through brand audits and defining the values one's brand represents. Clickbait marketing is discouraged as it endangers customer trust over time. Authentic customer testimonials and charitable actions are presented as better ways to build a strong reputation through third parties rather than misleading tactics.
The document discusses the evolution of a sales organization. It outlines the organization's mission to connect local consumers and businesses through digital and print offerings. It also discusses the changing sales environment and need for a more diagnostic selling approach. The sales strategy for 2010 focused on retaining, growing, and acquiring customers while preparing for transformation. Tools like increased customer data access and online training were provided to help the sales force adapt to changes. In conclusion, the author outlines improvements made and positioning for growth in 2011.
"Trust: the cornerstone of successful business relationships"Martin Jack
Susan Grandfield SG Development Solutions
"Trust: the cornerstone of successful business relationships"
Susan will discuss how we build trust, how quickly trust can be broken and the competitive advantage to generating trust with customers, stakeholders, staff etc.
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
The document summarizes how top sales teams leverage LinkedIn for social selling. It provides an agenda for a session on the topic, including introductions, an overview of the Social Selling Index, a customer case study, and a discussion on social selling best practices. It outlines key stats on how social media influences the buying process and notes that social selling on LinkedIn can help salespeople fill their pipelines with the right contacts and relationships. It also shares data on how social selling varies by industry and country and correlates to sales success metrics like quota attainment and customer renewals.
Personal User Manuals are all the rage in the business world today, but I think a one page manual isn't a real compelling format for others to get to know you so I tried something different and hopefully more engaging. Have you thought about the words that drive you at work? These are some great pointers I have learned, synthesized over the years, and borrowed from business luminaries. Tell me which ones you agree with and post your most important driving principles in feedback. Please be additive here and contribute to this topic.
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
The document summarizes a social selling breakfast presentation. It discusses how the buying process has changed, with most of the process now occurring before sales rep involvement. It notes LinkedIn has over 300 million members and billions of connections, providing opportunities for warm introductions. The core competencies of social selling are identified as understanding who the right people are to engage, how to get warm introductions, what topics to discuss, and leveraging your professional network and brand. Examples are given of effective versus ineffective personal profiles for generating business. Customer success stories from the Asia Pacific region are also mentioned.
The author notices a decline in success from cold outreach techniques like calls and emails. Seeking an alternative, the author pivots to relationship/social selling and sees increased prospecting metrics. At LinkedIn, the sales team uses a tool called TeamLink to expose relationships between prospects, leads, customers, and employees, allowing the author to mine hundreds-of-thousands of additional relationships. Tracking results shows that warm introductions through relationships are wildly successful, responsible for the majority of new deals and revenue by allowing easy access to decision makers and shorter sales cycles with higher values.
From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack.
Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.
This document discusses using social media for sales research and lead generation. It outlines the basic elements of a sale as pain, power, vision, value, and control. It then provides tips for using social media like Google, LinkedIn, and Twitter to research prospects and find information about their pain, power within their industry, how to align your vision with theirs, demonstrate value and lower risk, and ultimately drive the sales process to close. Specific tactics discussed include searching for keywords related to pain and vision, connecting with clients on LinkedIn for social proof and authority, and using intelligence gathered to engage target accounts.
Inspiring quotes that you may or may not know, designed to relate to all of your strategic issues, from SEO, Marketing Plans and ROI.
This SlideShare was designed and collated by Thrive Marketing, a HubSpot Partner Agency based in the UK.
Social Media & Brand Awareness: Or, How I learned to Stop Worrying and Love t...Dave Tanchak
The document summarizes the author's experience using social media to raise brand awareness for BCIT. It describes early efforts like student blogs that had limited engagement. It then discusses moving to more dynamic user-generated content using tactics like a 67-hour non-stop video event. While engagement has increased, ongoing challenges include integrating social media strategy, tending the online community, and focusing on user experience.
Social media case study: Building brand awareness for luxury travelQube Media
A social media case study showing a successful campaign to build brand awareness for luxury travel group Constance Hotels and Resorts, delivered by social media agency Qube Media.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
The document discusses the importance of brand awareness and conducting brand awareness surveys. It then summarizes the results of a brand awareness questionnaire given to 10 respondents. The majority of respondents agreed that brand awareness helps customers understand what products are sold under a brand and which needs a brand satisfies. The majority also preferred the Nokia brand. Conducting effective brand awareness surveys provides information to leverage brand strengths against competitors.
Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.
The document proposes a social media marketing campaign to build brand awareness and promote products and services. It recommends targeting specific demographics and analyzing market trends. The campaign would develop presences on Facebook, Twitter, YouTube and modify the website, then evaluate performance using analytics tools over a one-year timeline with a set budget. The goal is to generate traffic, buzz, and SEO benefits by influencing acceptance of offerings.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
The document provides details about the branding and design experience and credentials of Kelvin SG. Over the past decade, Kelvin has worked with various government agencies, global corporations, and local SMEs across different industries to enhance their brand equity through strategic branding and marketing. Some of the notable projects mentioned include work done for Watabe Wedding, F&N, Fleet/Summer's Eve, Soyato, Vivian Regina, HSBC, Eveready, National Institute of Education, and The Star Pitch. Kelvin has received several awards for his work and agencies.
Timmons & Company Capabilities | Advertising Agency Philadelphia | Markting C...Rich Timmons
We are a well-trained, fast-moving, strategically-oriented group of creative marketing professionals. We quickly assess our clients’ marketing objectives, create a strategic plan, recommend tactics, produce Madison Avenue quality creative, and implement the plan, on time and on budget. We welcome the opportunity to discuss your marketing challenge.
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1. The document discusses One Source Solutions, a marketing service provider that helps clients grow their businesses through customized marketing solutions and programs.
2. One Source Solutions prides itself on delivering solutions through strategic thinking rather than just selling printing. They analyze clients' markets and customers to develop effective marketing strategies.
3. The company discusses various traditional, electronic, and cross-channel marketing techniques they use to reach prospects, grow existing clients, and regain lost business for their clients. Their goal is to help clients succeed in their markets.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
There's no company exactly like yours.
There's nothing like PowerBranding.
PowerBranding is strategic and creative. It goes further — from name, logo, and tagline....to powerful product development, web content and visual impact. Does your business deserve anything less?
Find out more.
Brand Consultant, Branding Consultant, Brand Strategy, Brand Consultancy, Brand Development, Brand Identity, Branding, Atlanta, International,
Golden medias - a strategic BRAND management FirmGolden Medias
Golden Medias is a strategic brand management firm based in India. They help clients form valuable brand beliefs that are shared with consumers through innovative advertising solutions. Their goal is to understand clients' businesses and brands in order to create impactful campaigns and digital strategies that position brands for long-term success in competitive markets.
Make an Impact, Inspire Your Business Partners and Get to a New Level!Scout RFP
The success of every deal depends on collaboration across all parties. How can Sourcing inspire their business partners? In this session, you’ll learn from real experiences in the field -- successes, challenges, and everything inbetween. Join Jason Cammorata, Vice President, Strategic Sourcing at MDC Partners to understand how he and his team have reached a new level of success with their business partners.
Make an Impact, Inspire Your Business Partners and Get to a New Level!Scout RFP
The success of every deal depends on collaboration across all parties. How can Sourcing inspire their business partners? In this session, you’ll learn from real experiences in the field -- successes, challenges, and everything in between. Join Jason Cammorata, Vice President, Strategic Sourcing at MDC Partners to understand how he and his team have reached a new level of success with their business partners.
An Actionable Guide to Building Out an Account-Based Marketing Strategy in a ...Aggregage
ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
1. The document discusses how branding is important for all businesses, regardless of size. It provides 5 tips for small businesses to build their brand: create branding standards, engage in social media marketing, use email marketing, personalize marketing efforts, and leverage SMS marketing. The document emphasizes that branding helps businesses stand out and be remembered by customers and prospects.
How to Make Social Media Work for B2B and B2GMailerMailer
There is a lot of buzz about using social media to grow your business. Does it work for B2B or B2G companies? Yes. Forty years ago, researcher Mark Granovetter proposed a theory about social interaction. He suggested that people close to you know about the same opportunities, projects, people, job openings and events that you do. If you expand your reach beyond your closer circles, you tap into your other connections, which expose you to a whole new set of options. You can leverage social media to make this happen.
This presentation will provide actionable tips on using social media to grow your B2B/B2G business.
Join us and you’ll learn:
· Which social media activities result in the most traction and which are a waste of time
· How to position your company as a trusted source
· How to nurture leads that are not "sales-ready”
· What to share with businesses and government agencies so they think of you as they write their RFPs
This was a presentation provided to the Canadian Security Association (CANASA) association members 2019. It focused on the importance of branding and how your story porvides strategic differentiation and ultimately determines your personal and organizational success.
Women in Innovation: Building Success - BrandingKTN
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
This document outlines ideas for a new marketing reality and capitalizing on significant changes taking place in business-to-business marketing. It discusses how traditional techniques are starting to fail as people reject interruptions and spin. Relationships and word-of-mouth are emphasized as the most effective forms of marketing. Specific services offered by the company include opportunities and insights, planning and strategy input, and creating marketing materials and tools to help clients identify opportunities for improvement and implement new strategies.
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you generate content ideas.
For more information visit http://www.ventureharbour.com
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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10. Those we trust the most...
are recommending (through likes,
, tweets, and other social signals)…
Long Term
Friends & Family
Professional
Intimate
Brands
…Those we trust the least
Short Term
Credit: Mat Clayton
11. How do we do it effectively?
“If one cannot increase the supply of a resource, one must
Increase its yield” – Peter Drucker
12. The Lower Your Marketing Budget, the
Smarter Your Digital Strategy Must Be.
Lower budgets can be a blessing in
disguise. They force you to think about
1:many (viral) marketing, opposed to
The easier 1:1 marketing options.
13. Quality x Quantity
Red Bull own a media company with 135 staff producing branded content.
Their official video content has been viewed over 700,000,000 times.
15. Emerging opportunities & innovation
Mobile advertising is
Currently ~1/3rd of the cost
of desktop advertising.
Huge opportunity for cost
Effective content distribution.
16. Buzz + Advocacy
Most brands are great at building buzz online, but struggle with advocacy
17. What are you doing to ensure your brand is getting
involved in conversations around your products /
services – and is it enough?
Hi guys, my name’s Marcus Taylor and I’m going to be focusing on how we can build brand value with digital media.
So first off, whydo we care about building brand value?
The marketing community uses a lot of buzzwords around brand equity, brand enhancement, and brand building, and for me I like to remind myself that when you boil these terms down to their fundamental, they essentially just mean improving our reputation. Improving our reputaiton as brands.
Our reputation as people and as brands is important because our reputations precede us. If our reputation is positive then much of our work, particularly in selling, is done for us. When you walk into the Apple Store you don’t need to be convinced that you’re buying a high quality mobile device or laptop. Apple’s reputation tells you that, making it easier for Apple to sell their devices. So there’s a tangible value in brand’s improving their reputation.
So why build brand value online using digital media? I think there are a number of reasons…
First of all it’s where the eyeballs are. Facebook claims to have 1 billion active users, and the number of people going online and time spent online has increased year on year for the past decade.
But perhaps more importantly, it’s where the conversations are taking place. More specifically, it’s where buying decisions are made. Last week I was looking for headphones and I used Google to find reviews of different pairs of headphones, which guided my buying decision. Even when I’m not actively looking for opinions on products and services I’m seeing Kevin Gibbons in my Twitter feed saying that Amazon AWS webservers are unreliable, and other people on Facebook discussing whether or not Econsultancy is a good place to list job vacancies. So even without being proactive, we’re constantly absorbing ideas that shape our buying decisions, and it’s important for brands to ensure that they’re positively present in these conversations.
I’ve worked with quite a number of brands both large and small over the past 4-5 years, and quite often it does also come down to ‘if we don’t our competitors will’. There’s this defensive element of ‘if our competitors build their brand value using digital and we don’t, then that has a knock-on effect on our brand value’.
For me, one of the most exciting opportunities for building brand value online is this idea that we can improve trustworthiness of our brands by being recommended and affiliated with the people we trust the most – our friends and family.
So, with virtually every major brand using digital media in one way or another, the question is not should we use this, but how can we use this opportunity more effectively than everyone else. I want to talk through a few key strategies for being effective that I like to think about when crafting a digital marketing campaign around building brand value.
The first thing is to understand the difference between 1:1 and 1:many marketing. Because of the prevalence of online sharing, there’s a huge opportunity now for brands to create content for the purpose of their audience sharing it among their friends. This is 1:many marketing. 1:1 is the old way of marketing where you pay £1,000 for 10,000 impressions. This is a great example by Coca Cola, where they’ve sponsored a very basic Facebook post for probably a few thousand pounds which appears in the news feeds of their fans. But because 1,500 people like the image, 608 share it, and 1,900 comment on it, it then has a second wave of visibility in many of their friends news feeds.