This document discusses social media marketing and campaign strategies. It is from a Derby-based company that writes content, runs social media accounts, and trains companies on social media. The document discusses what brands like about social media, what types of posts work well (funny, offers, newsy content, questions), and what doesn't work (inappropriate posts, too many/few posts, errors). It also discusses measuring engagement through followers, comments, shares, and sales. The importance of proving ROI by deciding metrics upfront and showing social media impacts business goals is emphasized. An example campaign for Pizza Hut Delivery is described where they tweeted offers, joined conversations, and engaged people.