SlideShare a Scribd company logo
Ryan Carson
Founder of Carsonified
SOLD
SOLD
Marketing has changed.
Branding and control
Conversation +
empowerment
We’re all cynical+ disloyal
We’re cynical & disloyal
Honesty + Openness
The Basics
These are the bare freakin’ minimum.
Google Analytics
• Mess around till you understand the basics
• Measure your conversions religiously
• A/B test every page on your site.
  Read bit.ly/ab-testing
• Use words like 'View prices & plans'
  instead of 'Free trial'
• Visits should be increasing by 10% per month
• Spend at least two hours a week
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
Identify the sites your
      customers visit
• Trade favors
• Setup an affiliate scheme
• Write content
• PR stunt to get coverage
Building Social Capital
      The not-so-basics.
3,500,000 monthly visits
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
Johnson & Johnson
FOWA Tour- Ryan Carson
FOWA Tour- Ryan Carson
Your 6-Step Master Plan
Identify your niche.
Figure out the one thing
 they want to do or be.
Create a do-able plan.
Some ideas ...
Invoicing: Help them be
  better businessmen
Bug Tracking: Help them
   be better coders
E-commerce: Help them
   be better salesmen
Who’s going to do it?
Start right now. Seriously.
Flickr Lovin
  flickr.com/photos/nvaine
flickr.com/photos/kalleboo
 flickr.com/photos/kierkier
flickr.com/photos/binkley27
Thanks!
ryan@carsonified.com
twitter.com/carsonified

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