SlideShare a Scribd company logo
+   Hello!
Analytics F r
+




or
What if     +

Earth & Internet
got together
to clusterfuck us?
mniscience
mniscience

‘Soon’ we’ll know everything
there is to know.
self organising
  smart dust
Wireless Sensor Networks.
Wireless Sensor Networks.
Microelectromechanical Systems.
Wireless Sensor Networks.
Microelectromechanical Systems.
Yawn.
Wireless Sensor Networks.
Microelectromechanical Systems.
Yawn.
Motes,
Wireless Sensor Networks.
Microelectromechanical Systems.
Yawn.
Motes,
TinyOS.
Wireless Sensor Networks.
Microelectromechanical Systems.
Yawn.
Motes,
TinyOS.
Ahhhh, sweet.
Wireless Sensor Networks.
Microelectromechanical Systems.
Yawn.
Motes,
TinyOS.
Ahhhh, sweet.
BUT, DON’T BE FOOLED!
Wireless Sensor Networks.
Microelectromechanical Systems.
Yawn.
Motes,
TinyOS.
Ahhhh, sweet.
BUT, DON’T BE FOOLED!
Swarm Robotics.
Wireless Sensor Networks.
Microelectromechanical Systems.
Yawn.
Motes,
TinyOS.
Ahhhh, sweet.
BUT, DON’T BE FOOLED!
Swarm Robotics.
Utility Fog.
C eNSE
Central Nervous System for the Earth.

Consisting of a trillion nanoscale sensors and actuators embedded in the
environment and connected via an array of networks with computing
systems, software and services to exchange their information among
analysis engines, storage systems and end users.
+
    +
Intelligent Earth
            +
                    +
Intelligent Earth
            +
                    +




Earth + Internet.
Intelligent Earth
            +
Intelligent Earth
            +

wouldn’t like us much.
Gai a Theor y
The theory asserts that living organisms and their inorganic
surroundings have evolved together as a single living system that
greatly affects the chemistry and conditions of Earth’s surface.

Some scientists believe that this “Gaian system” self-regulates in an
“automatic” manner. Earth's living system appears to keep conditions
on our planet just right for life to persist!
Intelligent Earth
            +

wouldn’t like us much.
Intelligent Earth
            +

wouldn’t like us much.
But, Earth
would          Internet.
Intelligent Earth
             +

wouldn’t like us much.
But, Earth
would          Internet.
Internet is logical, scientific...
Just like Earth.
Intelligent Earth
             +

wouldn’t like us much.
But, Earth
would           Internet.
Internet is logical, scientific...
Just like Earth.
Internet would understand that
infinite growth on finite
Earth is illogical.
Unlike us.   +
Unlike us. +
We don’t understand that
infinite growth on finite
Earth is illogical.
Unlike us. +
We don’t understand that
infinite growth on finite
Earth is illogical.
We want MORE from Earth.
“ We buy things we don't need
with money we don't have to
impress people we don't like”
Dave Ramsey / Tim Jackson /
My pal Matt.
What if... +
Earth & Internet
teamed up?
What if... +
Earth & Internet
teamed up?

Formed their own kind of new
global social state...
What if... +
Earth & Internet
teamed up?

Formed their own kind of new
global social state...

and thralled us.
Earth says



  N
 L imi ts o u r co n su mp t i o n .
Relig                             n
  S cien ce > R e l i g i o n .
Eugenics
       fr m
     Analytics.
Rep u ta tion d et er m in e s y o u r p r o c r e a t i o n .
Wait! What?
          +
Wait! What?
          +

Thralled?
Wait! What?+

Thralled?
We’re humans for Gods sake!
We’re not going to take that
shit from Earth & Internet.
Wait! What? +

Thralled?
We’re humans for Gods sake!
We’re not going to take that
shit from Earth & Internet.
So, it’s time to...
A
Sort it ahht!
Sort it ahht!
Understand the Earth we live on.
Sort it ahht!
Understand the Earth we live on.
Can brands help us?
Brands make promises.
Represent culture. Promote
ideas.
What’s the role of a brand in
society?
Sort it ahht!
Understand the Earth we live on.
Can brands help us?
Brands make promises.
Represent culture. Promote
ideas.
What’s the role of a brand in
society? But... positive Vs
normative - bit sensible too for
humans really...
B
Invent some kind of globally
crowdsourced
Internet kill switch!
Invent some kind of globally
crowdsourced
Internet kill switch!
WhateverTF that is?
C
Peckham
Outer-Space
Initiative
GTFO Earth.
So long, and
thanks for all the fish.



       @sand               z

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