Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Wealth Dynamics Masters - The 8 Keys to Business SuccessRoger Hamilton
These are the slides to the Wealth Dynamics Masters 2014, this year's week-long annual business planning session held in Bali, based on the 8 Wealth Dynamics Profiles.
To learn more about the program, visit www.rogerjameshamilton.com/events
To take the Wealth Dynamics Entrepreneur Test, visit
www.wdprofiletest.com
For free weekly training videos from Roger Hamilton, subscribe to www.youtube.com/rogerhamiltontv
Agency credentials detailing past clients, process, services, and case studies from Silicon Valley's next generation of cinematic storytellers.
Hit us up: http://neeba.agency/
Does Your Product Have a Plot - David Womack, R/GAR/GA
Originally presented at SXSW 2012, R/GA Creative Director David Womack explains what makes an experience—any experience—compelling. A well–told story transcends any particular medium and this presentation focuses on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps, including why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.
10 Ways to Grow an Organic Instagram FollowingTwenty20 Inc.
Created by the team at Twenty20.com.
Read the full post here http://insights.twenty20.com/grow-organic-instagram-following
The real value to social media marketing is unlocking organic growth.
Here are the top 10 ways that you can organically grow your Instagram following.
Getting more organic followers on Instagram (aka without advertising) is a great way for bootstrapped or budget constrained companies to grow. There is a captive audience of more than 400 million consumers, and there is a lot of potential to catch the eye of your next potential customer with Instagram's visual-based network. Flip through the slides below to learn some tactics you can start using today to kickstart your organic Instagram growth. [SlideShare]
Congratulations! You’re attending SXSW Interactive, one of the top communications trend events in the world. We recognize what you get out of your investment in time and resources is directly proportional to your investment in preparation. So, we asked some of our veteran SXSWi attendees what they think.
In this guide, you'll find tips and ticks on surviving Austin and SXSW, session recommendations, parties, our favorite places to eat, and more!
We look forward to seeing you @SXSW!
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Wealth Dynamics Masters - The 8 Keys to Business SuccessRoger Hamilton
These are the slides to the Wealth Dynamics Masters 2014, this year's week-long annual business planning session held in Bali, based on the 8 Wealth Dynamics Profiles.
To learn more about the program, visit www.rogerjameshamilton.com/events
To take the Wealth Dynamics Entrepreneur Test, visit
www.wdprofiletest.com
For free weekly training videos from Roger Hamilton, subscribe to www.youtube.com/rogerhamiltontv
Agency credentials detailing past clients, process, services, and case studies from Silicon Valley's next generation of cinematic storytellers.
Hit us up: http://neeba.agency/
Does Your Product Have a Plot - David Womack, R/GAR/GA
Originally presented at SXSW 2012, R/GA Creative Director David Womack explains what makes an experience—any experience—compelling. A well–told story transcends any particular medium and this presentation focuses on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps, including why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.
10 Ways to Grow an Organic Instagram FollowingTwenty20 Inc.
Created by the team at Twenty20.com.
Read the full post here http://insights.twenty20.com/grow-organic-instagram-following
The real value to social media marketing is unlocking organic growth.
Here are the top 10 ways that you can organically grow your Instagram following.
Getting more organic followers on Instagram (aka without advertising) is a great way for bootstrapped or budget constrained companies to grow. There is a captive audience of more than 400 million consumers, and there is a lot of potential to catch the eye of your next potential customer with Instagram's visual-based network. Flip through the slides below to learn some tactics you can start using today to kickstart your organic Instagram growth. [SlideShare]
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
Overview of Brand Social in London between 12/13 May. Theme was The Modern Brand and speakers included Nelly Ben Hayoun, Tristan Eaton, Kate Stone, Sam Bompas and Ryan Genz (from Cute Circuit).
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Social Media Week is driven by the community. As an Event Partner, your creativity and insight is essential to making Social Media Week an incredible and memorable experience.
Our goal with this guide is to encourage you to be creative when thinking about designing your own event or experience, maximizing its impact.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Spinning Top Media is an enterprise of creative minds with a love for storytelling, branding, designing, and cinematography.
We help brands build narratives to engage audiences and derive value through relatability.
Services we offer to our clients include:
- Social Media Marketing
- AI-Based Creative Solutions (ABCs)
- Visual Identity & Brand Narratives
- Copywriting/Content Marketing
- Graphic Designing
- Video Editing/Animations
- SVIF
You call it having fun at work, we call it 'The Office'.
Webinar: Structural Collaboration with ConsumersInSites on Stage
Smartees Webinar on Structural Collaboration with Consumers. Presentation by Niels Schillewaert and Filip De Boeck, hosted by InSites Consulting on October 18, 2012.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
Social Media Week Johannesburg Event Planners Guidesjbrules
Social Media Week Johannesburg will take place for the first time during the week of September 22-26, 2014, featuring a series of city-wide events celebrating social media and digital technology's impact on business, society and culture. Event submissions are now open and will run until July 18.
If you are thinking about hosting an event during Social Media Week, this guide is a great resource for event ideas and guidance when planning your own.
Visit us at http://www.socialmediaweek.org/johannesburg for more information on how you can get involved. We look forward to hearing from you.
A round up of the Brand Social in September 2017 whose theme was the Art and Business of Creativity. Speakers included Helen Job (The Akin), Karen Boswell (adamaneveDDB), Heidi de Pauw (Child Focus), Mark Earls, Nick Blunden (Business of Fashion), Paula Zucotti, Ilse Crawford (Studio Ilse) and Mr Bingo.
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
Overview of Brand Social in London between 12/13 May. Theme was The Modern Brand and speakers included Nelly Ben Hayoun, Tristan Eaton, Kate Stone, Sam Bompas and Ryan Genz (from Cute Circuit).
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Social Media Week is driven by the community. As an Event Partner, your creativity and insight is essential to making Social Media Week an incredible and memorable experience.
Our goal with this guide is to encourage you to be creative when thinking about designing your own event or experience, maximizing its impact.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Spinning Top Media is an enterprise of creative minds with a love for storytelling, branding, designing, and cinematography.
We help brands build narratives to engage audiences and derive value through relatability.
Services we offer to our clients include:
- Social Media Marketing
- AI-Based Creative Solutions (ABCs)
- Visual Identity & Brand Narratives
- Copywriting/Content Marketing
- Graphic Designing
- Video Editing/Animations
- SVIF
You call it having fun at work, we call it 'The Office'.
Webinar: Structural Collaboration with ConsumersInSites on Stage
Smartees Webinar on Structural Collaboration with Consumers. Presentation by Niels Schillewaert and Filip De Boeck, hosted by InSites Consulting on October 18, 2012.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
Social Media Week Johannesburg Event Planners Guidesjbrules
Social Media Week Johannesburg will take place for the first time during the week of September 22-26, 2014, featuring a series of city-wide events celebrating social media and digital technology's impact on business, society and culture. Event submissions are now open and will run until July 18.
If you are thinking about hosting an event during Social Media Week, this guide is a great resource for event ideas and guidance when planning your own.
Visit us at http://www.socialmediaweek.org/johannesburg for more information on how you can get involved. We look forward to hearing from you.
A round up of the Brand Social in September 2017 whose theme was the Art and Business of Creativity. Speakers included Helen Job (The Akin), Karen Boswell (adamaneveDDB), Heidi de Pauw (Child Focus), Mark Earls, Nick Blunden (Business of Fashion), Paula Zucotti, Ilse Crawford (Studio Ilse) and Mr Bingo.
Deck from our Shoreditch House event on Wednesday 12th July featuring Nadya Powell, co-founder of Utopia, Bo Hellberg, ECD at large, Jon Wilkins, Chairman of Karmarama and Lucy Jameson, ex CEO of Grey London.
10 reasons to pledge for Creative Super PowersCreative Social
Do you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a super hero.
Our new book introduces the Creative Super Powers of Hacking, Making, Teaching and Thieving. Powers which will help you re-learn key traits often forgotten from childhood such as adaptability, curiosity, empathy and fearlessness.
Powers that will ultimately help you thrive in the New Age of Creativity.
Pledge for the book here - https://unbound.com/books/creative-super-powers
In 2016 we asked Graham Fink the simple question "What is Creativity". His response was epic. 101 Days. 101 different definitions of creativity. This collects those definitions
Round up of Brand Social in London in November. Senior marketers present included those from BBC, Converse, EY, Nandos Patagonia, Lenovo, Monster Energy, Rapha, Samsung, Sky, Sonos, Syco, The Hoxton and Virgin.
All feel free to enter our Brand Social competition here - http://www.creativesocial.com/competition/
An overview of our first ever Talent Social, a brand new club for the most curious and progressive culture makers across the creative and media industries. The aim of Talent Social is to inspire those people who are best placed to create and nurture cultures to support creativity and innovation and help develop the industry of the future. If you are interested in getting involved, please e-mail jamesk[at]creativesocial.com
The latest of our quarterly talks at Shoreditch House in which we had some brilliant speakers talk about what they learnt from not going to University. While the title was meant to be provocative, we were not advocating not ignoring university but rather focusing on the value of pulling talent into your business who had not been to university, especially in terms of delivering diversity of thinking.
A round up of key trends and inspiration from 2016. First presented to the ADCN at a #csbreakfast. Please get in contact if you are interested in us doing a SXSW workshop at your brand or agency
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Taken from a panel Session at Shoreditch House which consisted of Anne Bourgeois-Vignon, Creative Content Director of NOWNESS, Georgia Barretta, UK Design Director at Geometry Global, Laura Jordan-Bambach, Creative Partner at Mr President and Nick Blunden, Global Managing Director at The Economist telling people what the best piece of advice they have ever been given and how it influenced their careers
We asked a superb selection of Socials and special guests to tell us what they want for Christmas for themselves as well as the advertising industry to help bring it into 2015 stronger
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5. “I believe Creative Social is probably the most
creative, forward thinking and innovative
advertising agency out there without realising it.”
Jamie Coomber, Global Director,
Digital Brand Marketing & Communications, Converse
“Inside Creative Social, you’ll find a melting pot
of inspiration, curiosity, intelligence and
positivity. For a company like Getty Images,
to be a part of that as a partner is not only
exciting, it’s invaluable.”
Jenny Teasdale, Marketing Manager, Getty Images
"Creative Social is a window into the
people who make the magic happen."
Vivian Rosenthal, Founder & CEO, Snaps
"Creative Social is one of the top 5
influences on my career. It rocks.”
Laura Jordan Bambach, D&AD President 2014
& Creative Partner, Mr President
""Unfortunately a Creative Social event
clashed with the birth of my first child.
But I've heard mother and baby are
doing just great.""
Dave Bedwood, Creative Partner, AnalogFolk
6. Daniele Fiandaca, Co-founder
Founder of Mutant, Hyper Island Masterclass speaker
Ex CEO Profero & Head of Innovation, Cheil Worldwide
Voted in The Drum’s UK Top 10 Digerati in 2014
daniele@creativesocial.com, +44 7976 826 194
Elle Whiteley, Events Director
Managing and producing our events across 18 countries
elle@creativesocial.com, +44 7533 360020
Mark Chalmers, Co-founder
Executive Creative Director, Vice
Non Exec Board Member, Triangulr
Founder/Director The Garage gallery
mark@creativesocial.com, +31 621 55 64 14
James Kirk, Global Projects Director
Co-founder of Wordeo and giverr
Ex Hyper Island
jamesk@creativesocial.com, +44 7738703303
The Creative Social team
9. We create events that inspire
For over a decade Creative Social has been inspiring the
creative industries through events around the globe.
We’re incredibly proud to have given such a diverse range
of individuals a platform to share their insights with our
audience.
Over the last decade we have developed such a rich
programme of events which we are now taking to brands
to be used to target specific goals or business problems.
From inspiring creativity to identifying personal
development goals, we can tailor our event formats to suit
specific outcomes.
All of our event packages are delivered by the socials; a
unique network of the worlds most talented creative
directors and business owners.
CS
Global
CS
Presents..
CS Mini
Austin
CS Mini
Cannes
Production
Social
Innovation
Stories
10. UK Events
CS Mini Cannes
July 2016
CS Presents
3 events a year
CS Mini Cannes aims
to bring the inspiration from
Cannes back to London. Again
this year we are planning to make
it a bigger and better event
CS Presents is our longest
running series of events in
which we put some of our
Socials on the stage and
challenge them to talk about
a topic of our choice.
Innovation Stories
May 2016
Production Social
Autumn 2016
Run in partnership with
Innovation Social, this event is
aimed at anyone in the
advertising industry that wants
to deliver innovation. In 2016 we
are considering making it a
longer, more interactive session
The highly popular
Production Social is aimed at
people in the industry who
make stuff happen
11. Innovation Social
Sep 2016
CS Global
Twice a year
We will be taking Innovation
Social later this year with an
event in New York. For innovators
within start-ups, brands and
agencies.
Twice a year we gather 40-75
Socials in an inspirational city
with delivering a unique
programme of talks and
experiences. Our next event is in
Los Angeles in November with
Oslo and Mumbai planned for
2016
Brand Social
May 2016
Brand Social is going to be a
one day event in London,
bringing what we do with
Creative Social to Marketing
Directors, Brand Directors
and Heads of Innovation
We have a lunch for over
100 creatives every year in
Cannes and looking for a
partner to support us
CS Cannes Lunch
22nd June 2016
Global Events
13. #1 Amsterdam
#2 Stockholm
#3 Barcelona
#4 New York
#5 London
#6 Berlin
#7 Sao Paolo
#8 Florence
#9 Shanghai
#10 Antwerp
#11 San Francisco
#12 Paris
#13 Amsterdam (+ London Pop-up)
#14 Montreal
#15 Las Vegas
#16 Beirut
#17 Hamburg
#18 London
#19 Tokyo
#20 Helsinki
#21 Seattle
#22 Bucharest
#23 London (CS Fresh)
#24 BRAND SOCIAL
17. “Forget the past, the future is where
it’s at – and this is your guide book.”
Rosie Arnold, Deputy ECD, BBH London
“Buy it. It'll do exactly what Mr. Fink says
on the cover.
purpleisme (Amazon review)
“A punchy, provocative and perceptive
trip through some of the bigger
debates of the moment, from a gang
of the most pioneering creative minds
in and around the industry. As a
collection, it’s like an idea grenade. It
should be required reading for agency
CEOs and leadership teams.”
Ben Malbon, Marketing Director, Google
“Less of a book and more of a lively
debate. So rather than read it, ‘listen to
it’ and get stuck in. It’ll make you want
to ask questions, nod vigorously and
heckle from the back.”
Graham Fink, CCO, Ogilvy China
“Insightful, funny and brilliant.”
adchap (Amazon review)
18. creativesocial.com
50k+ unique impressions per
month
@CreativeSocial
47k+ followers
pinterest.com/creativesocial
1.5k followers
facebook.com/creativesocial
6k+ fans
Our media reach
22. Converse - Hack-a-Chuck
Converse teamed up with Google to launch their new G+ page.
Creative Social worked with them to create an online and offline
buzz around it.
We created a brief - hack a pair of the legendary Chuck Taylor All
Star hi-tops. 21 agencies within our global network answered,
hacking together some of the most resourceful,innovative and
imaginative Chucks ever made.
We displayed the completed Hack-a-chuck’s at the Cannes Lions
international festival and we helped curate and programme a
launch event in London.
The project grew the Converse G+ page to over 1m fans while
the content generated from the hacks gained over 500,000 social
actions for the brand. Google view this as the most successful G+
brand launch of all time and continue to use it as a best practice
case study.
23. Sonos - The Listen Make Play Project
Sonos brought its Studio to New York City for a week-long
residency at Neuehouse to explore the intersection of music,
art and technology.
As part of this residency Creative Social brought together five
of the most talented creative agencies in NYC to collaborate
with Sonos engineers and interpret the music of Brooklyn
based band The Skins by hacking Sonos hardware and
software.
The project culminated in the teams presenting their
prototype projects during a live showcase event to an
audience including The Skins, the Sonos global team,
influential press and bloggers. Each of the agency’s creative
journeys were documented and shared through the Sonos
Studio hub, social and selected press.
24. Converse - Culture Safari
In September 2015 we organised a day and a half of
workshops, activities and business visits in Stockholm for 40
of the Converse European marketing team.
Activities including a Converse Hack a Chuck workshop, a
ride down the Norrstrom and visits to Teenage Engineering,
Dice Games and Absolut’s Creative Space as well as their
brand house (our first collaboration between super members)
Totally curated, implemented and facilitated by Creative
Social in just over a month.
25. The future of
content
Hands on
Chuck Hack
Exploring early
adopters
Maintaining
relevance
Sustainable
thinking
26. Getty Images - Rise
Cultural trends never stop evolving, and a brand like Getty
Images needs to stay on top of them.
They challenged us to create a way to own the global visual
conversation of trends, generate engaging, sharable content
around the project, and build awareness of their stock video
offering
We worked with them to create RISE, an online snapshot of
cultural trends, a relevant tool for their creative audience, and a
resource powered by individuals on the cutting edge of the
marketing and communications industry.
We curated monthly updates, written by socials from around the
world and contributing their thoughts on current trends. This
provided RISE with a fresh, relevant content series from
respected thought leaders. Sharing these valuable perspectives
spoke directly to target audience, driving them to RISE and
ultimately registering with Getty Images.
27.
28. CS Training
For 10 years Creative Social has been inspiring the creative industries
through events around the globe. We’re incredibly proud to have given
such a diverse range of individuals a platform to share their insights with
our audience.
We are now taking that platform forward with a series of training modules,
which can inspire talent at agencies and brands alike. Our modules are
split between creativity training for businesses and specific training for
Senior Creatives.
All our training is based on the theory of learning by doing and delivered by
one of our Socials.
29. A collaborative model
Creative Social is built on a platform of collaboration and all our trainers
are sourced from our members - a collection of Creative Directors,
Strategists and Business Leaders.
In addition we are also talking to a number of partners to support us in the
development of new modules. These include:
30. Some of our trainers
Daniele Fiandaca (@yellif)
Co-founder, Creative Social
Hyper Island Master Class Speaker and
Course Leader as well as a regular industry
speaker. Ex Head of Innovation at Cheil
Worldwide.
James Cooper (@koopstakov)
Head of Creative at betaworks
Products he has worked on include 55M
downloaded game Dots, Giphy, the search engine
for Gifs that raised $18M, Digg and Instapaper. Ex
Chief Creative Innovation officer at JWT.
Bo Hellberg (@bohellberg)
Creative Director
Bo is an experienced D&AD trainer and a regular
industry speaker. Ex ECD at Brave and Hey Human.
Scott Morrison (@yellif)
Founder, Business Accelerator
Ex Marketing Director and Commercial Director
at Diesel, Scott is now a Business Accelerator,
speaker and mentor.
Laura Jordan Bambach (@laurajaybee)
Co-founder, Creative Social
Creative Partner at Mr President. Co-
founder, shesays. Hyper Island Masters
tutor. Former President of D&AD.
Jon Burkhart (@jonburkhart)
Founder, TBC
Content Marketing Consultant. Speaker. Co-author,
Newsjacking (@UrgentGenius Book); Hacker Maker
Teacher Thief; and SXSW advisor. Delivers
workshops for brands and agencies and D&AD.
32. From Good To Great
An interactive workshop to help your teams understand
what constitutes award winning work and explore what
you as a team need to do to win awards. It will examine
how you work better, how skill-sets need to change and
setting clear action points.
Event duration:
1.5 hours
Inspiring Creativity
Identifying skill changes
Winning Awards
Investment - £1.5k
1 Speaker
Max attendees - 40
33. Digital Trends Workshop
A two and a half hour workshop exploring
some of the key trends in the technology
and marketing industries and understanding
which ones would be most appropriate to
explore for your business
Event duration:
2.5 hours
1-2 speakera
Inspiring Creativity
Agility
Innovation
Skill Exploration
Investment - £2.5k
34. Hacker, Maker, Teacher, Thief Workshop
Today’s best advertising talent are not one thing, but can
assume multiple identities, sometimes at the same time. It’s a
diversity of disparate perspectives held together at any given
moment that has become the key for success and we believe
that bringing these skills to marketers and business people is
the secret to creating an agile business.
This session explores each of these roles in detail, breaking
down the key characteristics of each. Talent from the Creative
Social network will discuss how they see themselves within
this matrix, giving tangible examples of each of these roles.
Attendees will be encouraged to look at their own professional
identities, mapping out strengths and locating weaknesses.
Resources, tools and advice will be shared during the session
that will allow attendees to leave with clear, individual action
points.
Event duration:
Full day
1-5 speakers
Inspiring Creativity
Role exploration
Skill diversification
Investment - £5k - £10k
35. Digital Disruption Workshop
A two day workshop which is aimed to
provide client teams with a much better
understanding of the evolving landscape
and how digital impacts the way people
behave as well as give the team an
increased confidence in their ability to brief
and deliver digital and social media
campaigns.
Event duration:
Full day
2-4 speakers
Understanding Digital
Disruption
Agility
Change Management
Investment - £15k - £20k
Max attendees - 40