This document discusses creativity and learning. It summarizes the key learnings as: (1) mistakes are important for learning, (2) what you expose your mind to matters, (3) it's okay not to know all the answers, (4) understanding technology enables new types of ideas, and (5) ideas should be released early and then improved upon. The document also discusses the synthesis of LSD by Albert Hofmann and how technology can be used to release disruptive ideas.

1. HELLO I’M
drunk

3. Creativity is just
connecting things.

4. Learning 1
Mistakes are
important.

5. Learning 2
What you put in your
brain matters.

6. Albert Hofmann,
scientist at Sandoz
first synthesized LSD
in 1938.

7. Andy @Sandoz
Co Founder / Creative Partner.

10. ‘Almost’ President.
Oct 2015

11. JUDGING
WEEK 2016

13. teach onewin one

14. Knowledge
from awards
Curriculum
of learning
New Blood
Education
Better
Work
For
All.
Why enter
D&AD.
Happy.
Promoted.
New
Business.
Network
Credit.
NOT FOR
PROFIT
Industry
Leading
Initiatives
White
Pencil
TBC
2016
Professional
Education
HELP THE INDUSTRY THAT HELPS YOU.
Judging
Week
Membership
D&AD FEEDBACK LOOP- 2015/16/17/ETC

15. Enter D&AD and you enter
your own future.

17. I don’t know.

18. ‘If you find it puzzling, your
brain is working correctly.’
Charlie Munger (91)

19. Goal.
Answers.
Confidence.

20. Albert Hofmann,
scientist at Sandoz
first synthesized LSD
in 1938.

21. ‘Turn on, Tune in, Drop out’
1967
-
‘Turn on, Boot up, Jack in’
‘The PC is the LSD of the 1990s.’
Timothy Leary.

22. If you think you
understand quantum
mechanics, you don't
understand quantum
mechanics.
Richard Feynman.

23. “You’re not supposed
to understand it.”
Professor David Sandoz.
My dear dad.

24. Learning 3
It’s ok not to know the
answer.

26. “Cyberspace. A consensual hallucination
experienced daily by billions of legitimate
operators, in every nation.”
William Gibson, Neuromancer. 1984.

30. Technology is a tool to
make ideas happen.
Disruptive ideas.

31. I was talking to the writer Paul Morley
recently about the music form called
Dubstep.
“At last,” he said, “I’ve heard a form of
music I really don’t understand. I don’t
understand who makes it, why they’re
doing it, and who’s listening to it.
That’s what I’ve been waiting for.”
Brian Eno. Prospect Magazine.

32. What is it?
Can it do this?
Whoah!
Experiment.

33. Learning 4
Understanding tech, on any
level, changes the type of
idea you can have.

34. Make the impossible,
possible.

40. ‘the bioprinter deposits
ultra-thin layers of living
cells upon each other,
following a precise
geometric pattern that
matches the heart valve
dimensions.’

46. Technology is just
creativity.
And we are good at that.

47. or we used to be.

48. GET IT RIGHT.
THEN GET IT LIVE.
How Advertising works with ideas.

49. GET IT LIVE.
THEN GET IT RIGHT.
How Tech works with ideas.

50. Advertising uses
technology to trap ideas,
Tech uses technology to
release them.

51. Learning 5
Release the idea early.
Then work out how it works.

52. Meanwhile...

53. Created a fantasy world.
A world we want, but cannot sustain.
Advertising World.

54. Created a Sci-Fi world.
A world we’re gonna get.
Technology World.

55. Where do you start?
Ecology, Society, Conflict, Economy,
Automation?
Real World?

56. O F F I C E O F T H E P R E S I D E N T
THE BRIEF OF OUR LIVES
We have to design a new way to live on earth, create new
ways to live with each other and work out how we are going
to live with technology.

57. R E L E A S E T H E I D E A
O F F I C E O F T H E P R E S I D E N T

58. ‘Release The Idea’ means:
1. Use tech to new make ideas happen.
2. Stand up for what you believe in.
3. Release the idea as soon as possible.
And answer the brief of our lives.
O F F I C E O F T H E P R E S I D E N T

59. Release wave after wave
of experimental ideas.
O F F I C E O F T H E P R E S I D E N T

60. And watch what happens?
O F F I C E O F T H E P R E S I D E N T

61. Create the world we need.
@sandoz

62. Learnings
1. Mistakes are important.
2. What you put in your brain matters.
3. It’s ok not to know the answer.
4. Understanding tech, on any level, changes the type of
idea you can have.
5. Release the idea early. Then work out how it works.
@sandoz