SlideShare a Scribd company logo
CHANNEL OVERVIEW & PROPOSAL
               for
                for
        Canal + (France)
        Canal + (France)
         September 2003
SONY PICTURES TELEVISION
     INTERNATIONAL

  Sony Is The No. 1 Brand In The World!*
                   And SPTI Is
  The Global Entertainment Powerhouse!
Blockbuster, quality motion pictures
Top-rated, hit TV series and telefilms
A global footprint of 35 international channels
Chart-topping music labels
Best-selling Sony video game/home electronics

                     -- *According to 2002 Harris Poll data




                          2
SONY PICTURES TELEVISION
         INTERNATIONAL
       SPTI Programming Has A Global Footprint!
  Over 35 international channels, reaching 230 million
  households
  Worldwide reach in 65 countries
  Territories throughout Europe, Asia, the Middle East and
  Latin America




Integrate Your Brand Messages With SPTI’s World-Class
                Programming Portfolio!
Now Featuring…
  FILM: Mona Lisa Smile, Bad Boys II, Spider-man
  TELEVISION: Alias, Joan of Arcadia, The Shield Street Time,
  Seinfeld


                              3
SET Latin America
Top-rated in general entertainment
     TV among adults 18-49



                 4
SET LATAM FAST FACTS
English-language primetime series air three
weeks after initial U.S. premieres (subtitled in
Spanish & Portuguese). See it first on Sony!
– Will & Grace, CSI, CSI Miami, Law & Order, The
  District, 8 Simple Rules…
SET LATAM series beat the air dates of locally-
dubbed broadcasts by at least 6 months
Dominates primetime ratings among the adults
18-to-49 for cable alto
Ranks among top 10 Best sites in Brazil
http://brasil.canalsony.com/index.html


                        5
PROMOTIONAL OPPORTUNITIES
                           Emmys 2003
Live awards show telecast on SET
An online contest for viewers to win a trip to hit the red carpet and
attend the ceremony in L.A.

                     Grammy Awards 2003
Live awards ceremony broadcast on SET
Performances by some of the world’s the most popular artists

                           Talent Tour
Tours to Latin American markets linking your channel/brand to the
most famous faces on TV
Previous appearances by Fran Drescher (The Nanny), Mila Kunis &
Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe
(Dawson’s Creek)
On-air, online and off-air promo support for tours



                                  6
Sony’s Adventure Lifestyle Channel




                7
AXN FAST FACTS

Home to Action-Adventure programming—the
world’s most popular & translatable
entertainment category
Strong ratings and great geographical reach in
emerging markets
Targets adults 18-to-49 A/B class, upwardly-
mobile, urban-based viewers who have buying
power, acquire luxury items and love to travel




                       8
AXN PROGRAMMING

Premium, Top-Rated TV Series:
                               – Alias, CSI, The Shield, 24, Andromeda


Blockbuster, Hit Movies:
                – Men in Black, Traffic, Crouching Tiger Hidden Dragon,
                                                  –Mission Impossible 2


First-Run Alternative Sports:
– World Rally Championship, Eco-Challenge, North Face Expedition, AXN
                                            Fun Race, AXN Challenge


Event Programming:
        – The Amazing Race, No Boundaries, Survivor, Who Dares Wins




                                9
INTEGRATION OPPORTUNITIES
AXN’s proprietary, original programming offers
unique integration opportunities through the
following properties:
 AXN: ON THE SPOT
    – Access to today’s blockbuster films—leveraged by
      Sony’s worldwide studio presence

 NEXT ACTION STAR
    – The hottest new reality series is coming to AXN
      worldwide

 WORLD RALLY CHAMPIONSHIP
   – Gear up for racing around the world’s most breath-
     taking destinations

                          10
ON THE SPOT

    Lights, Cameras, Action—AXN Style!
AXN’s signature series showcases the year’s biggest
films—featuring up close and personal interviews with
the world’s major stars, willing to be put On The Spot.
                                                  Spot
But AXN does it with a twist! In a distinctive, new
format, our celebrity guests must respond
spontaneously to buzz words or phrases (from index
cards), exposing a side of their talent and personal lives
rarely seen on TV.




                            11
ON THE SPOT
               2003 Feature Film Slate
2FAST2FURIOUS (Universal), starring Paul Walker, Eva
   Mendes, Tyrese Gibson and Devon Aoki; directed by
   John Singleton
CHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures),
  starring Drew Barrymore, Cameron Diaz, Lucy Liu,
  Bernie Mac and Demi Moore; directed by McG
TERMINATOR 3 (Sony Pictures), starring Arnold
   Schwarzenegger and Claire Danes
THE HULK (Universal), starring Eric Bana, Nick Nolte and
   Sam Elliott; directed by Ang Lee
BAD BOYS II (Sony Pictures), starring Will Smith, Martin
  Lawrence and Gabrielle Union; directed by Michael Bay


                            12
NEXT ACTION STAR
        AXN gets international exclusivity to the
         hottest, new reality series from NBC
NEXT ACTION STAR begins
with a nationwide search, culling
through thousands of hopeful               As an added bonus, AXN is
Americans who think they have              producing a one-hour behind-the-
what it takes. A dozen lucky men           scenes special, hosted by actor
and women will fly to Los Angeles          Stephen Baldwin. Topping the bill
for a shot at becoming the NEXT            is exclusive footage of the
ACTION STAR.
          STAR                             winners as they star in their first
                                           feature film.
The last man and woman
standing will realize their dreams:
They’ll star in a feature film by
legendary film producer, Joel
Silver.



                                      13
WORLD RALLY CHAMPIONSHIP




Start your engines! AXN is revving up the motor sports
 action. Join a truly global adventure through some of
 the world’s most stunning backdrops as AXN goes on
the road with one of the most challenging competitions
                       in the world.




                          14
E! Entertainment Television is Latin America’s channel
     for celebrity profiles, show biz news, probing
       documentaries, and the latest in fashion!



                          15
E! FAST FACTS

E! Entertainment delivers a balanced ratio of
female and male viewers
75.1% falls within the coveted adults 18-49 demo
Compelling, entertaining programming: The E!
True Hollywood Story, Fashion TV, Celebrity
Profile Latino, Talk Soup
E! has A/B viewers: Early adopters, upscale,
young adults who have very active lifestyles




                      16
E! PROGRAMMING

RANK
   Brooke Burke ranks topics ranging from the Hollywood’s most
   eligible bachelors to the top vacation destinations
REVEALED
   It's everything you didn’t know about… Jules Asner presents
   an in-depth look—taking a totally candid perspective--at the
   lives and careers of Hollywood’s hottest stars!
ROYALTY A TO Z
   Prince Edward helps viewers explore the fascinating and very
   private world of royalty--from A to Z




                               17
E! PROGRAMMING

LIVE… FROM THE RED CARPET
  E!’s cameras are the first to arrive and the last to leave from
  the most important events in Hollywood: Academy Awards,
  Emmy Awards, Golden Globe Awards, Grammy Awards
  and SAG Awards. The most complete and entertaining
  event coverage in TV.
THE E! TRUE HOLLYWOOD STORY
  Hollywood’s most infamous stories, scandals and tragedies.
  E!’s hard-nosed, diligent investigative team bares the raw
  truth behind the celebrities and entertainment world.
HISTORIAS VERDADERAS
  An exclusive Latin American program offering, featuring
  real stories of Latino celebrities who paid a high price for
  fame and fortune.

                              18
SET ASIA
India’s top-rated cable TV channel among general
               entertainment viewers



                       19
SET ASIA FAST FACTS

Launched in 1995, SET Asia airs more
than 1,200 hours per year of original
Hindi-language programming that
includes the best dramas, comedies,
                                        FOOTPRINT:
series and Hollywood & Bollywood
                                           –   INDIA
blockbusters                               –   PAKISTAN
                                           –   SRI LANKA
With distribution to more than 23          –   BANGLADESH

million households, SET Asia
significantly draws the lucrative,
upscale adults 18-to-49 audience




                            20
SET MAX FAST FACTS

Premium films, TV series, major sporting events
(such as cricket) and other OTO/event specials
Reaches more than 26 million homes in India
A 24-hour, digitally-encrypted channel on the
Pan Am Sat 10 Satellite




                       21
ANIMAX FAST FACTS
 Showcasing ANIME, Japan’s home-grown art
   form—and now the world’s most popular
            entertainment genre!
  Animax targets children and young adults
  Animax is the fastest growing cable channel in Japan—at 4
  million households and counting
  40% of these subscribers average incomes above $55,000
  annually
  Sweety, Gundam, Monkey Punch, Dragon Ball & Men in
  Black are among the anime features showcased from
  Japan’s top studios
Starting in January 2004, Animax launched services
throughout North Asia and Southeast Asia

                                   22
TV1 AUSTRALIA
“Television’s Greatest Hits” channel targeting
          the general interest audience



                      23
TV1 FAST FACTS

Launched in April 1995, TV1 is Australia’s leader in
Pay TV general entertainment with more than 1.2
million households via cable and satellite on the
Foxtel/Austar platforms
Healthy subscription growth at 12,000 homes per
month
Attractive, advertiser-friendly genres include Western,
Comedy, Variety and Science-Fiction
Hit, brand-recognizable programming: Charlie’s
Angels, Seinfeld, Magnum P.I.--provided by TV1’s
three studio partners; Sony, Paramount and Universal


                         24
SUMMARY

SPTI offers top-shelf and customizable programming
to showcase your services and drive your Consumer
and Corporate businesses in emerging markets
SPTI delivers highly attractive upscale, urban viewers
via our SET and AXN networks. We also offer
unobtrusive and timely product placement
opportunities in our original productions
Quickly and efficiently establish worldwide brand
awareness for your products through coordinated
global buys on SPTI’s network platforms
Let’s begin a relationship and expand business
opportunities between Sony and your company

                         25
26

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Sony Networks presentation (PowerPoint slide-deck) - client: Sony Pictures Television International

  • 1. CHANNEL OVERVIEW & PROPOSAL for for Canal + (France) Canal + (France) September 2003
  • 2. SONY PICTURES TELEVISION INTERNATIONAL Sony Is The No. 1 Brand In The World!* And SPTI Is The Global Entertainment Powerhouse! Blockbuster, quality motion pictures Top-rated, hit TV series and telefilms A global footprint of 35 international channels Chart-topping music labels Best-selling Sony video game/home electronics -- *According to 2002 Harris Poll data 2
  • 3. SONY PICTURES TELEVISION INTERNATIONAL SPTI Programming Has A Global Footprint! Over 35 international channels, reaching 230 million households Worldwide reach in 65 countries Territories throughout Europe, Asia, the Middle East and Latin America Integrate Your Brand Messages With SPTI’s World-Class Programming Portfolio! Now Featuring… FILM: Mona Lisa Smile, Bad Boys II, Spider-man TELEVISION: Alias, Joan of Arcadia, The Shield Street Time, Seinfeld 3
  • 4. SET Latin America Top-rated in general entertainment TV among adults 18-49 4
  • 5. SET LATAM FAST FACTS English-language primetime series air three weeks after initial U.S. premieres (subtitled in Spanish & Portuguese). See it first on Sony! – Will & Grace, CSI, CSI Miami, Law & Order, The District, 8 Simple Rules… SET LATAM series beat the air dates of locally- dubbed broadcasts by at least 6 months Dominates primetime ratings among the adults 18-to-49 for cable alto Ranks among top 10 Best sites in Brazil http://brasil.canalsony.com/index.html 5
  • 6. PROMOTIONAL OPPORTUNITIES Emmys 2003 Live awards show telecast on SET An online contest for viewers to win a trip to hit the red carpet and attend the ceremony in L.A. Grammy Awards 2003 Live awards ceremony broadcast on SET Performances by some of the world’s the most popular artists Talent Tour Tours to Latin American markets linking your channel/brand to the most famous faces on TV Previous appearances by Fran Drescher (The Nanny), Mila Kunis & Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe (Dawson’s Creek) On-air, online and off-air promo support for tours 6
  • 8. AXN FAST FACTS Home to Action-Adventure programming—the world’s most popular & translatable entertainment category Strong ratings and great geographical reach in emerging markets Targets adults 18-to-49 A/B class, upwardly- mobile, urban-based viewers who have buying power, acquire luxury items and love to travel 8
  • 9. AXN PROGRAMMING Premium, Top-Rated TV Series: – Alias, CSI, The Shield, 24, Andromeda Blockbuster, Hit Movies: – Men in Black, Traffic, Crouching Tiger Hidden Dragon, –Mission Impossible 2 First-Run Alternative Sports: – World Rally Championship, Eco-Challenge, North Face Expedition, AXN Fun Race, AXN Challenge Event Programming: – The Amazing Race, No Boundaries, Survivor, Who Dares Wins 9
  • 10. INTEGRATION OPPORTUNITIES AXN’s proprietary, original programming offers unique integration opportunities through the following properties: AXN: ON THE SPOT – Access to today’s blockbuster films—leveraged by Sony’s worldwide studio presence NEXT ACTION STAR – The hottest new reality series is coming to AXN worldwide WORLD RALLY CHAMPIONSHIP – Gear up for racing around the world’s most breath- taking destinations 10
  • 11. ON THE SPOT Lights, Cameras, Action—AXN Style! AXN’s signature series showcases the year’s biggest films—featuring up close and personal interviews with the world’s major stars, willing to be put On The Spot. Spot But AXN does it with a twist! In a distinctive, new format, our celebrity guests must respond spontaneously to buzz words or phrases (from index cards), exposing a side of their talent and personal lives rarely seen on TV. 11
  • 12. ON THE SPOT 2003 Feature Film Slate 2FAST2FURIOUS (Universal), starring Paul Walker, Eva Mendes, Tyrese Gibson and Devon Aoki; directed by John Singleton CHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures), starring Drew Barrymore, Cameron Diaz, Lucy Liu, Bernie Mac and Demi Moore; directed by McG TERMINATOR 3 (Sony Pictures), starring Arnold Schwarzenegger and Claire Danes THE HULK (Universal), starring Eric Bana, Nick Nolte and Sam Elliott; directed by Ang Lee BAD BOYS II (Sony Pictures), starring Will Smith, Martin Lawrence and Gabrielle Union; directed by Michael Bay 12
  • 13. NEXT ACTION STAR AXN gets international exclusivity to the hottest, new reality series from NBC NEXT ACTION STAR begins with a nationwide search, culling through thousands of hopeful As an added bonus, AXN is Americans who think they have producing a one-hour behind-the- what it takes. A dozen lucky men scenes special, hosted by actor and women will fly to Los Angeles Stephen Baldwin. Topping the bill for a shot at becoming the NEXT is exclusive footage of the ACTION STAR. STAR winners as they star in their first feature film. The last man and woman standing will realize their dreams: They’ll star in a feature film by legendary film producer, Joel Silver. 13
  • 14. WORLD RALLY CHAMPIONSHIP Start your engines! AXN is revving up the motor sports action. Join a truly global adventure through some of the world’s most stunning backdrops as AXN goes on the road with one of the most challenging competitions in the world. 14
  • 15. E! Entertainment Television is Latin America’s channel for celebrity profiles, show biz news, probing documentaries, and the latest in fashion! 15
  • 16. E! FAST FACTS E! Entertainment delivers a balanced ratio of female and male viewers 75.1% falls within the coveted adults 18-49 demo Compelling, entertaining programming: The E! True Hollywood Story, Fashion TV, Celebrity Profile Latino, Talk Soup E! has A/B viewers: Early adopters, upscale, young adults who have very active lifestyles 16
  • 17. E! PROGRAMMING RANK Brooke Burke ranks topics ranging from the Hollywood’s most eligible bachelors to the top vacation destinations REVEALED It's everything you didn’t know about… Jules Asner presents an in-depth look—taking a totally candid perspective--at the lives and careers of Hollywood’s hottest stars! ROYALTY A TO Z Prince Edward helps viewers explore the fascinating and very private world of royalty--from A to Z 17
  • 18. E! PROGRAMMING LIVE… FROM THE RED CARPET E!’s cameras are the first to arrive and the last to leave from the most important events in Hollywood: Academy Awards, Emmy Awards, Golden Globe Awards, Grammy Awards and SAG Awards. The most complete and entertaining event coverage in TV. THE E! TRUE HOLLYWOOD STORY Hollywood’s most infamous stories, scandals and tragedies. E!’s hard-nosed, diligent investigative team bares the raw truth behind the celebrities and entertainment world. HISTORIAS VERDADERAS An exclusive Latin American program offering, featuring real stories of Latino celebrities who paid a high price for fame and fortune. 18
  • 19. SET ASIA India’s top-rated cable TV channel among general entertainment viewers 19
  • 20. SET ASIA FAST FACTS Launched in 1995, SET Asia airs more than 1,200 hours per year of original Hindi-language programming that includes the best dramas, comedies, FOOTPRINT: series and Hollywood & Bollywood – INDIA blockbusters – PAKISTAN – SRI LANKA With distribution to more than 23 – BANGLADESH million households, SET Asia significantly draws the lucrative, upscale adults 18-to-49 audience 20
  • 21. SET MAX FAST FACTS Premium films, TV series, major sporting events (such as cricket) and other OTO/event specials Reaches more than 26 million homes in India A 24-hour, digitally-encrypted channel on the Pan Am Sat 10 Satellite 21
  • 22. ANIMAX FAST FACTS Showcasing ANIME, Japan’s home-grown art form—and now the world’s most popular entertainment genre! Animax targets children and young adults Animax is the fastest growing cable channel in Japan—at 4 million households and counting 40% of these subscribers average incomes above $55,000 annually Sweety, Gundam, Monkey Punch, Dragon Ball & Men in Black are among the anime features showcased from Japan’s top studios Starting in January 2004, Animax launched services throughout North Asia and Southeast Asia 22
  • 23. TV1 AUSTRALIA “Television’s Greatest Hits” channel targeting the general interest audience 23
  • 24. TV1 FAST FACTS Launched in April 1995, TV1 is Australia’s leader in Pay TV general entertainment with more than 1.2 million households via cable and satellite on the Foxtel/Austar platforms Healthy subscription growth at 12,000 homes per month Attractive, advertiser-friendly genres include Western, Comedy, Variety and Science-Fiction Hit, brand-recognizable programming: Charlie’s Angels, Seinfeld, Magnum P.I.--provided by TV1’s three studio partners; Sony, Paramount and Universal 24
  • 25. SUMMARY SPTI offers top-shelf and customizable programming to showcase your services and drive your Consumer and Corporate businesses in emerging markets SPTI delivers highly attractive upscale, urban viewers via our SET and AXN networks. We also offer unobtrusive and timely product placement opportunities in our original productions Quickly and efficiently establish worldwide brand awareness for your products through coordinated global buys on SPTI’s network platforms Let’s begin a relationship and expand business opportunities between Sony and your company 25
  • 26. 26