9. Terrestrial DMB vs. Satellite DMB TU Media 13,000($13)/month Nationwide X 3 Major Broadcasters, 1 Cable Ch. 2 DMB consortium Free (for now) Seoul/Kyung-gi Province O Operator Charge Coverage Real-time Broadcasts
10. Satellite DMB CF – focused on ‘Premium Contents’ TU provides relay broadcast like MLB, Japanese Baseball, K-1
11. Terrestrial DMB CF – focused on ‘Real-Time Broadcasting’ Due to the Broadcasting Regulation, Only T-DMB can provide real time contents
12. Satellite DMB – A killer contents raises the program rating The rating of relay broadcast for a Japanese Baseball leaguer Lee, Seung-yeob’s game was jumped by increase of Korean People’s interests
21. Where do you want to use DMB? T-DMB S-DMB Public Transportation School, Workplace Public Area Home Auto Mobile Transportation School, Workplace Public Area Home Auto Mobile
32. Comparison between Melon and iTunes iTunes Focuses on Korean pop music The overwhelming rate of MP3 phone owners The prevalent pirated music files Linked with mobile provider The market for western pop music is too small Relatively small market share of iPod Service Charges are relatively expensive Cannot transmit music files to other devices Content Environment Price Interopera-tability
45. Mobile Game Nexon Mobile N0 2 in Korean Mobile Game Market after Com2Us Mother Company is Nexon one of the strongest Online Game Company Annual Revenue 11 million dollar Trying to converge Online Game and Mobile Game (Wireless and Fixed Internet Convergence)
49. Mobile Game 2006. August Vivendi Games CEO Bruce Hack Korea is No3 country in Mobile Game Market After US, Japan Will enter Korean Game Market Both Online Game and Mobile Game Korea Game Industry is really advanced and wish to make joint venture
69. 2006 WIBTA (Wharton - Infosys Business Transformation Awards) Previous recipients of the Award includes Amazon, Samsung Electronics, Standard Chartered Bank, ING Direct Social Networking