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The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary

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The NFB's Head of Digital Content shares lessons learned around story and form from award-winning, groundbreaking interactive projects Seven Digital Deadly Sins, Circa 1948, The Last Hunt, Bear 71 and Welcome to Pinepoint.
Design and technology meets story and documentary.

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The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary

  1. 1. ThePixelLab 28June-4July Inverness, Scotland #PixelLab
  2. 2. LocDao’sLessons LearnedinInteractive Documentary Loc Dao National Film Board of Canada #PixelLab @powertothepixel
  3. 3. Looking Back
  4. 4. CBC Radio 3 Digital Magazine 2002 - 2005
  5. 5. Connecting the dots…
  6. 6. 630 interactive stories
  7. 7. Good stories transcend platform Users will read, listen and watch all at once We never play videos in little windows Lessons learned
  8. 8. NFB/Interactive Photo Essay
  9. 9. Interactive Photo Essay for touch and gyroscope
  10. 10. Try, Fail, Repeat
  11. 11. The Last Hunt New workflow Webby Award FWA Mobile Site of the Day FWA Site of the Day Possible new format Linear written/audio story + semi-linear visual user experience
  12. 12. 1939 BirthofNFB Canadiandocumentary
  13. 13. No pressure. 70 years(in 2009) of Documentary History
  14. 14. Welcome to Pine Point NFB’s first original Interactive Documentary
  15. 15. PINEPOINT
  16. 16. Critical Acclaim Only 120,000 unique visitors interactive marketing in its infancy
  17. 17. You need to have a good story (don’t get stuck on form or tech) Know your audience (and why they will care) The audience is the editor (you’re no longer in control) Lessons learned
  18. 18. Internet Content and Marketing need to be conceived at the same time. Different audiences use different platforms, it should have also been a tablet app Story and form need to be conceived before you start programming. Scripts still work. Linear written story + semi-linear visual user experience Lessons learned
  19. 19. Storyworlds
  20. 20. Bear 71 Story World Sundance January 19, 2012
  21. 21. Act I: Bear 71 is performed live. Full Band: Live music version. Acoustic version: Co-Creator Jeremy Mendes and Cellist Heather Macintosh.
  22. 22. Act II: Installation
  23. 23. Act III: Interactive Documentary
  24. 24. Epilogue: Social Narrative Lance Weiler’s Community Team + Microsite + Postcards with QR Story in Filmmaker Magazine @iambear71 iambear71.tumblr.com
  25. 25. Interactive Doc - 400,000 people Installation and Live - 35,000 people FWA Site of the Year Webby Award Cannes Cyber Lion
  26. 26. “People have been discussing the possibilities of interactive film for decades, Bear 71 is one of the first examples of someone[sic] getting it right.” - Corinna Falusi, Ogilvy & Mather
  27. 27. Sometimes your first idea is the best one Story and Script are still the foundation of the work. The right author JB McKinnon (100 mile diet) brought the project to another level. Have the right team. Do you trust your devs? Lessons learned
  28. 28. Telling the story on different platforms can work. The Storyworld was more than the sum of its parts Linear audio story + non-linear visual user experience Lessons learned
  29. 29. Gods Lake, The Last Hunt, Main Street, This Land Linear written/audio story + semi-linear visual user experience Circa 1948 Non-linear audio fragments + non-linear visual user experience Welcome to PinePoint Linear written story + semi-linear visual user experience Bear 71 Linear audio story + non-linear visual user experience A new form: Interactive Documentary
  30. 30. Circa 1948 Storyworld 2.0 Tribeca Film Festival April 22, 2014
  31. 31. Live Event
  32. 32. VR Interactive Installation
  33. 33. Stakeholder Campaign
  34. 34. Circa 1948 StoryWorld Live artist talk Play: Helen Lawrence iPad/iPhone App VR Interactive Installation Circa website
  35. 35. Hybrid Agile between web and game is tricky but does work Things never go as planned - art delays, projectors disappearing. Non-Linear audio story + non-linear visual user experience Lessons learned We can’t stop learning. We learned how to make a 3D render engine for tablets and a VR physical environment.
  36. 36. Seven Digital Deadly Sins StoryWorld June 2014 - May 2015
  37. 37. Guardian Weekend Print Magazine
  38. 38. theguardian.com: desktop, smartphone, tablet + nfb.ca: desktop, smartphone, tablet
  39. 39. Media Campaign
  40. 40. 150 Media Stories
  41. 41. digg.com   Fast  Co     GeekSided     Huffington  Post  France   DesignTAXI   Interac=ve  Narra=ves   Refinery  29   Playback     Studio  Masbo     University  of  PiJsburgh     IDG  Now!     Crea=ve  Planet  Network   CretaDrive   Patheos   Wonderzine   Gigamir     NPR piece: http://www.nprberlin.de/post/digital-deadly-sins-morality-our-digital-obsessions https://www.wnyc.org/story/digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://wypr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.kplu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.alaskapublic.org/NPRstory/?320321221 http://nwpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.capradio.org/news/npr/story?storyid=320321221 http://news.wfsu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.wpr.org/digital-deadly-sins-morality-our-digital-obsessions http://www.ideastream.org/news/npr/320321221 http://wnku.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wamu.org/news/14/06/09/digital_deadly_sins_the_morality_of_our_digital_obsessions http://ijpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wamc.org/post/digital-deadly-sins-morality-our-digital-obsessions http://apr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.opb.org/news/article/npr-digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://ripr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wesa.fm/post/digital-deadly-sins-morality-our-digital-obsessions http://kccu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://tpr.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.kclu.org/npr/?id=320321221 http://www.wvpe.org/index.php?id=320321221&type=story http://wgbhnews.org/post/digital-deadly-sins-morality-our-digital-obsessions http://peoriapublicradio.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wuwm.com/post/digital-deadly-sins-morality-our-digital-obsessions http://krwg.org/post/digital-deadly-sins-morality-our-digital-obsessions http://kuer.org/post/digital-deadly-sins-morality-our-digital-obsessions http://northernpublicradio.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wabe.drupal.publicbroadcasting.net/post/digital-deadly-sins-morality-our-digital-obsessions http://kwbu.org/post/digital-deadly-sins-morality-our-digital-obsessions http://news.prairiepublic.org/post/digital-deadly-sins-morality-our-digital-obsessions http://wkar.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.netnebraska.org/node/921306 http://kunm.org/post/digital-deadly-sins-morality-our-digital-obsessions http://indianatalks.com/site/2014/06/digital-deadly-sins-the-morality-of-our-digital-obsessions/ http://wutc.org/post/digital-deadly-sins-morality-our-digital-obsessions http://www.wvpe.org/index.php?id=320321221&type=story http://www.gpb.org/news/2014/06/09/digital-deadly-sins-the-morality-of-our-digital-obsessions?utm_source=feed   Canadian Press (Wire Service) pieces: http://www.winnipegfreepress.com/arts-and-life/entertainment/movies/does-googling-lead-to-gluttony--doc-links-
  42. 42. 15,000 facebook shares 100,000 people referred
  43. 43. Sins Live IDFA Doclab Nov 2014
  44. 44. Tribeca Film Fest, NYC April 18, 2015
  45. 45. DOXA: Vancouver May 4, 2015
  46. 46. Sins StoryWorld Guardian Weekend Print Magazine theguardian.com: desktop, smartphone, tablet nfb.ca: desktop, smartphone, tablet Sins Live Satire: Amsterdam, NYC, Vancouver
  47. 47. 400,000 unique visitors 130,000+ votes 218 countries Sins StoryWorld Metrics 40,000+ overall shares
  48. 48. Industries work differently Not Common Audiences and Demographics Merging two evolving but established processes CHALLENGES
  49. 49. Honesty - Be Frank Trust Play to your strengths Be Flexible OVERCOMING CHALLENGES
  50. 50. The Living Documentary = Guardian + NFB Project #2
  51. 51. Links: http://archive.cbcradio3.com http://godslake.nfb.ca http://thelasthunt.nfb.ca Please download the free tablet app http://pinepoint.nfb.ca http://bear71.nfb.ca http://circa1948.nfb.ca Free iPad/iPhone app is the main project - link on website Seven Digital Deadly Sins http://sins.nfb.ca
  52. 52. nfb.ca/interactive @locdao Apple and Google Play app stores: National Film Board of Canada

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