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Nick Fortugno looks at the way in which games and gameplay can be used to extend, monetise, and even incubate brands and stories. By looking at successful examples of transmedia that incorporate play into their storyworlds, Nick discusses how games create aesthetics and how that practice
can be applied to larger brand strategies. From there, the talk explores how gameplay can fit into a larger transmedial strategy in a number of rules, from expanding the story’s access to new audiences to serving as an experimental platform for brand-new story properties.