Film industry lesson 2


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Film industry lesson 2

  1. 1. The US film industry <br />Lesson 2 <br />
  2. 2. Key terms <br />Conglomerate- two or more companies joined together. Each company will be an entirely different business but will be joined together often by a parent company. Often the conglomerate is multi industry <br />Subsidiariesare entities that are controlled by another higher entity. So for example a business that is owned by a parent business or conglomerate.<br />
  3. 3. Key terms <br />Vertical integration – When a company owns all stages of the film<br />Production Distribution Marketing Exhibition/exchange <br />Globalisation <br />The process whereby the lives of individuals and local communities are affected by worldwide economic forces. It may also be seen as the idea that the world is becoming a single market place dominated by multinational companies <br />AS film studies the essential guide <br />
  4. 4.<br />
  5. 5. Warner brothers studios <br />Warner Brothers Studios<br />Castle Rock EntertainmentNew Line CinemaFine Line Features<br />Part of larger conglomerate AOL time Warner <br />Linked up with time Warner subsidiary HBO to produce Picture house <br />
  6. 6. The town <br />Production with legendary pictures. In a 7 year 40 picture contract to co produce and co finance with warner bros<br />Distributed by Warner Bros <br />$37 million budget <br />Marketing? <br />Exhibition? <br />
  7. 7. Task <br />Using on conglomerate create a mini case study which shows how they have <br />
  8. 8. Production <br />This means all the elements that are involved in producing a film.<br />This means the budget<br />The use of genre <br />New technology <br />
  9. 9. Distribution <br />This is how the film is actually ‘got out there’ We will discuss digital distribution compared to print copies at a later date. <br />This involves all the marketing as well <br />
  10. 10. Exhibition <br />Where is the film being exhibited? <br />Type of cinema <br />How many cinemas<br />Global release date?<br />Re-released <br />
  11. 11. Exchange <br />This is what people do with.<br />Fan based videos<br />Downloading<br />Streaming<br />
  12. 12. Case study- Avatar <br />Production<br />Lightstorm entertainment- James Cameron <br />Official budget $237 million<br />Fox didn't want to take the financial risk but when Disney showed interest they decided to change their mind<br />Ingenious media offered to finance over half meaning that Fox has less risk <br />Signed with Fox for 2 sequels<br />Reality camera system which was created by Cameron to film in 3D <br />
  13. 13. Distribution <br />20th century fox <br />$150 million for marketing<br />Music for the film premiered on my space (Owned by News corp which owns Fox) <br />16 minute exclusive of the film given to the press<br />Largest trailer during the Dallas cowboys game- Shown on Fox <br />Film promoted on Bones (A tv series owned by Fox) <br />Links with coca cola for advertsing<br />
  14. 14. Official marketing <br />Internet a key area of marketing <br />
  15. 15. Exhibition<br />Released 2D<br />3D <br />IMAX 3D <br />International release<br />4,007,750 (USA) (29 August2010) (812 Screens) re-release <br />$77,025,481 (USA) (20 December2009) (3,452 Screens)<br />£8,509,050 (UK) (20 December2009) (503 Screens<br />
  16. 16. Exchange <br />This is what people do with it once it is out there. <br />Reviews <br />
  17. 17. Fan based videos/youtube exchange <br />
  18. 18. Other key points to consider with this <br />For Avatar there was a lack of use of ‘STAR’<br />James Cameron not a particularly well thought of director in all areas plus hadn’t made a film for a long time <br />Lack of publicity –building a hype-word of mouth <br />
  19. 19. Don’t forget in terms of exhbition<br />Illegal downloading <br />The pirate bay <br />Watching at home- the experience! Have we got it compared to what the cinemas now offer <br />
  20. 20. The dark knight <br />Production <br />Distribution <br />Budget $185 mil <br />Four major scenes shot with Imax cameras to promote that it was to be screened in IMAX theatres <br />Legendary Pictures <br />In a 7 year 40 picture deal <br />Warner bros <br />
  21. 21. Marketing <br />Huge viral campaign called WHY SO SERIOUS <br />Website I believe in Harvey Dent<br />Scavenger hunt at the DC comics festival – across US cities which led onto another website- fans to submit pictures of themselves dressed as the joker<br />Electronic version of the Gotham times which also led to numerous websites <br />
  22. 22. Exhibition <br />Warner bros held the premiere in New York (Interesting choice rather than the London premiere) Also the impact of Warner bros to be able to do this <br />Screening in an IMAX theatre with the films composers playing part of the film score live. <br />4,366 theatres <br />Role of celebrity – Making $2.3 in Australia when opening <br />
  23. 23. Teaser campaigns <br />Teaser trailer on the batman begins dvd<br />Shown in IMAX theatre<br />Teaser posters with the why so serious slogan <br />Global marketing <br />
  24. 24. Other factors <br />Use of stars to draw in audiences <br />Death of Heath ledger<br /> Internet played a huge role in target fans and creating a word of mouth<br />Importance of viral campaigning <br />Huge focus on cutting out piracy with a six month anti piracy strategy <br />Sharing the cost and risk means more money <br />
  25. 25. Task<br />Prepare a case study on a US produced film.<br /> Show evidence of the role of the conglomerate if applicable<br />Show the importance of vertical integration and companies ability to cross promote across a range of media platforms <br />Consider these key questions as you complete the case study :<br /> <br />Compare the different factors that contribute to the box office success and failure of a film. <br />The internet is of equal benefit to producers and audiences <br /> <br />Look at the key areas of:<br />Production <br />Distribution<br />Marketing <br />Exhibition <br />Exchange <br />Key websites:<br />Rotten tomatoes<br />Wikipedia<br />IMDB <br />Apps <br />The films official website <br />Youtube<br />Two past exam questions <br />