The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
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Michel Reilhac, Transmedia Storyteller, Mélange and Head of Studies of Venice Biennale College
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The Pixel Lab 2014_Michel Reilhac_What Are We Learning?
- 1. 10 Keywords for interactive storytelling
- 3. Stories on screens used to be about unreachable beings. .
- 4. Screens too were out of reach then.
- 5. Cinema theater:10 to 30 m
- 6. But screens have been coming closer to us. . .
- 7. TV : 150 to 400cm
- 8. Mobile : 20 to 40 cm
- 9. Immersive VR : 2cm
- 10. Dermic circuit : 0cm
- 11. Chip implant: - 0,5 cm
- 12. And so, our stories have become about our normal selves: people.
- 13. 1 PEOPLE (synonym: me,you, us, user…) (synonym: me,you, us, user…) (synonym: me,you, us, user…)
- 14. It is all about people now.
- 15. but…
- 16. …what people say, what people do, and what they say they do are entirely different things. Margaret Mead Margaret Mead Margaret Mead Margaret Mead
- 17. 2 AUTHENTIC (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine) (synonym : emotion, legitimate,genuine)
- 18. You can only speak to a community from within that community.
- 19. And remember that now is the end of bullshit that now is the end of bullshit
- 20. Triggering emotion: Staged reality advert Staged reality advert
- 21. 3 CREATIVE (synonym : ootbo) (synonym : ootbo) (synonym : ootbo)
- 22. You can never be ready for a revolution that is coming, you must do before you are ready you are ready
- 23. When Gutenberg invented the printing press, 95 % did not know how to read did not know how to read did not know how to read
- 24. Trick your mind to be truly creative:
- 25. -we only see, recognize or understand what our brain is used to.
- 26. Beau Lotto Videos - Illusion Videos - Illusion Videos - Illusion
- 27. - our brain can only make small steps, not big jumps big jumps
- 28. - our perception is grounded in our experience and history history
- 29. - therefore we hate uncertainty.
- 30. - and yet, to do anything new, we need to step into that stressful space. . .
- 31. - for this we have: - doubt - question - play play play play
- 32. - play is the only human endeavor where uncertainty is celebrated
- 33. - add rules to play and you have game game
- 34. 4 SIMPLE (synonym: interface, cut) (synonym: interface, cut) (synonym: interface, cut)
- 35. If you wish to make an apple pie from scratch, you must first invent the universe. (Thank you Sean!) (Thank you Sean!) (Thank you Sean!)
- 36. Learn to kill your darlings
- 37. Think of scissors as your best tool (Thomas / Hitchcock)
- 38. Technology must be transparent.
- 39. The interface is the experience
- 41. There is NEVER enough time nor money, and all is done ALWAYS in an emergency. in an emergency.
- 42. Beware the lure of success stories ( stars, kickstarted, …) :
- 43. - 80 % of downloaded apps are deleted after one use use
- 44. - 75% of apps in the app stores are never downloaded never downloaded
- 45. 6 FAILURE (synonym : test) (synonym : test) (synonym : test)
- 46. Creativity rests at the edge of failure ( Lance)
- 47. Have a quick born to fail version
- 48. Shit is a fertilizer ( Thomas) ( Thomas)
- 49. So : cut, shit, and bloom (Thomas, …who else) (Thomas, …who else) (Thomas, …who else)
- 50. But how to afford the test, fail strategy ? the test, fail strategy ?
- 53. So do not wait.
- 54. But make sure you have a long range plan. .
- 55. 9 EXPERIENCE (synonym : story) (synonym : story) (synonym : story)
- 57. Seth Godin
- 58. Trauber Tonbach ( Paul’s great suggestion) ( Paul’s great suggestion)
- 59. 8 REAL (my personal bias…) (my personal bias…) (my personal bias…)
- 60. A google glass dinner
- 61. The Coca Cola social media guard
- 62. Role playing
- 63. Celestra LARP to play Battlestar Galactica LARP to play Battlestar Galactica
- 64. The On Tour LARP 11
- 66. Good ideas in safe hands (Christoph) (Christoph)
- 67. Mastering free .
- 68. AND THEN ?
- 69. Change is here to stay
- 70. Get ready for the next phase : Virtual Reality (VR) (VR)
- 71. Glyph
- 72. And now that the Pixel Lab is almost over… is almost over…
- 73. …let all the theory sink in gracefully…
- 74. …and be like a dancer : forget the choreography and live the dance.
- 75. GOOD LUCK TO ALL ! Thank you ! @michelreilhac www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com www.michelreilhac.com