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The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1

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Lance Weiler, Story Architect and Co-Founder, Reboot Stories

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The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1

  1. 1. How can we harness technology to evoke empathy and emotion, while at the same time enabling an intuitive, invisible and fluid storytelling experience for the audience?
  2. 2. PLEASE CLOSE YOUR EYES
  3. 3. TRILLION SENSORS IN THE WORLD BY 2015 .15
  4. 4. BILLION DEVICES WILL COME ONLINE BY 205050
  5. 5. Technology shouldn’t require all of our attention, just some of it, and only when necessary.
  6. 6. A person’s primary task should NOT be computing, but being human.
  7. 7. Amber Case
  8. 8.   “Why do humans have to confirm to a computer why can’t a computer conform to us?”.                                                        STEVE  MANN  
  9. 9.   Why do stories have to conform to platforms and formats why can’t technology conform to what best tells the story?                        
  10. 10. UI
  11. 11. UI
  12. 12. 1.  A driver approaches her car. 2.  Takes her smartphone out of her purse. 3.  Turns her phone on. 4.  Slides to unlock her phone. 5.  Enters her passcode into her phone. 6.  Swipes through a sea of icons, trying to find the app. 7.  Taps the desired app icon. 8.  Waits for the app to load. 9.  Looks at the app, and tries figure out (or remember) how it works. 10.  Makes a best guess about which menu item to hit to unlock doors 11.  Taps a button to unlock the doors. 12.  The car doors unlock. 13.  She opens her car door.                        
  13. 13. NOW LETS ELIMINATE THE UI                      
  14. 14. 1.  A driver approaches her car. 2.  The car doors unlock. 3.  She opens her car door.
  15. 15. ubiquitous computing
  16. 16. ubiquitous storytelling
  17. 17. The emergence of a contextual story layer
  18. 18. Digital "Physical "
  19. 19. Wearables are in search of a story.
  20. 20. Social Connected Personalized Pervasive
  21. 21. SIMPLICITY
  22. 22. EMOTIONAL CORE
  23. 23. HUMAN CENTERIC
  24. 24. 5 TIMES WHY
  25. 25. QUESTIONS
  26. 26. Empathy Design Ideation Test
  27. 27. Digital "Physical "
  28. 28. bodymindchange.ca
  29. 29. MAKE WITH PURPOSE
  30. 30. Eyewriter 2010 Not Impossible Labs
  31. 31. Project Daniel Not Impossible Labs
  32. 32. PROJECT DANIEL’S IMPACT Is printing a limb per week in the Sudan Launched a publishing platform in partnership with Say Media to highlight diy social innovation Won 3 Cannes Lions including a Titanium Lion
  33. 33. Place the audience into the SHOES of your protagonists.
  34. 34. 22,456 miles 65 cities 1500 students 1 little robot Extensive beta testing
  35. 35. Ask yourself the hard questions – why am I telling this story, why would anyone care, would I actually participate in something like this? Don’t mistake complexity for quality. Sit with your project and consider if its too complex? Could someone else not involved be able to share it with a friend?
  36. 36. How can we harness technology to evoke empathy and emotion, while at the same time enabling an intuitive, invisible and fluid storytelling experience for the audience? A challenge for the week…
  37. 37. RESOURCES
  38. 38. DIGITAL STORYTELLING LAB @ COLUMBIA www.digitalstorytellinglab.com
  39. 39. learndoshare.net
  40. 40. BuildingStoryworlds.com
  41. 41. It is not the answer that enlightens, but the QUESTION. EUGENE IONESCO DECOUVERTES
  42. 42. You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. - Buckminster Fuller
  43. 43. THANK YOULance Weiler @lanceweiler lance@lanceweiler.com rebootstories.com learndoshare.net connectedsparks.com

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