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How can we harness technology
to evoke empathy and emotion,
while at the same time enabling
an intuitive, invisible and fluid
storytelling experience for
the audience?
PLEASE CLOSE
YOUR EYES
TRILLION
SENSORS IN
THE WORLD
BY 2015
.15
BILLION
DEVICES WILL
COME ONLINE
BY 205050
Technology shouldn’t
require all of our attention,
just some of it, and only
when necessary.
A person’s primary task
should NOT be computing,
but being human.
Amber Case
 
“Why do humans have
to confirm to a computer
why can’t a computer
conform to us?”.	
  	
  
	
  
	
   	
   	
   	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  STEVE	
  MANN	
  
 
Why do stories have
to conform to platforms
and formats why can’t
technology conform to
what best tells the story?
	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  
UI
UI
1.  A driver approaches her car.
2.  Takes her smartphone out of her purse.
3.  Turns her phone on.
4.  Slides to unlock her phone.
5.  Enters her passcode into her phone.
6.  Swipes through a sea of icons, trying to find the app.
7.  Taps the desired app icon.
8.  Waits for the app to load.
9.  Looks at the app, and tries figure out (or remember) how it works.
10.  Makes a best guess about which menu item to hit to unlock doors
11.  Taps a button to unlock the doors.
12.  The car doors unlock.
13.  She opens her car door.
	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  
NOW LETS
ELIMINATE
THE UI	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  	
  
1.  A driver approaches her car.
2.  The car doors unlock.
3.  She opens her car door.
ubiquitous
computing
ubiquitous
storytelling
The emergence
of a contextual
story layer
Digital "Physical "
Wearables
are in search
of a story.
Social
Connected
Personalized
Pervasive
SIMPLICITY
EMOTIONAL
CORE
HUMAN
CENTERIC
5 TIMES
WHY
QUESTIONS
Empathy
Design
Ideation
Test
Digital "Physical "
bodymindchange.ca
MAKE WITH
PURPOSE
Eyewriter 2010
Not Impossible Labs
Project Daniel
Not Impossible Labs
PROJECT DANIEL’S IMPACT
Is printing a limb per week in the Sudan
Launched a publishing platform in partnership with
Say Media to highlight diy social innovation
Won 3 Cannes Lions including a
Titanium Lion
Place the audience
into the SHOES of
your protagonists.
22,456 miles
65 cities
1500 students
1 little robot
Extensive beta testing
Ask yourself the hard questions – why am I
telling this story, why would anyone care,
would I actually participate in something
like this?
Don’t mistake complexity for quality. Sit
with your project and consider if its too
complex? Could someone else not involved
be able to share it with a friend?
How can we harness technology
to evoke empathy and emotion,
while at the same time enabling
an intuitive, invisible and fluid
storytelling experience for
the audience?
A challenge for the week…
RESOURCES
DIGITAL STORYTELLING LAB @ COLUMBIA
www.digitalstorytellinglab.com
learndoshare.net
BuildingStoryworlds.com
It is not the answer
that enlightens,
but the QUESTION.
EUGENE IONESCO DECOUVERTES
You never change things by
fighting the existing reality. To
change something, build a
new model that makes the
existing model obsolete.
- Buckminster Fuller
THANK YOULance Weiler
@lanceweiler
lance@lanceweiler.com
rebootstories.com
learndoshare.net
connectedsparks.com

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The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1