“world’s first Wireless Leash™ for mobile phones”<br />
At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZO...
ZOMM<br />3<br />ZOMM at a Glance<br />Tremendous Opportunity<br /><ul><li>5 billion handsets worldwide in 2010, and conti...
Over 50% of handsets are Bluetooth enabled
Everyone at one time or another has forgotten or misplaced their phone
Phones are not only expensive to replace, but the content on the phone can be even more costly</li></ul>Early Industry Val...
<ul><li>A revolutionary, Bluetooth-powered device, never before exposed to U.S. or International markets
Fills a tremendous need in one of the most rapidly expanding markets in the world… Mobile Phones
Provides a real solution to a real problem – lost, stolen or misplaced mobile phones
Also, provides call notification, serves as fully functional speakerphone with a great noise cancelling mic, and will dial...
ZOMM<br />
ZOMM<br />
ZOMM<br />
ZOMM<br />
ZOMM<br />9<br />Black and White<br />…about the size of an Oreo cookie!<br />
ZOMM  is positioned as “the must have companion to every mobile phone”<br />With nearly 3 BILLION Bluetooth enabled mobile...
At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZO...
ZOMM<br />12<br />Executive Leadership TeamBuilt for Success<br />Henry A. Penix is the CEO and co-founder of ZOMM. His bu...
ZOMM<br />13<br />Executive Leadership Team Built for Success<br />Nathan Gooden serves as Chief Financial Officer for ZOM...
At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZO...
Completed patent applications, including two design patents, and secured ZOMM trademarks<br />Secured URL ZOMM.com<br />Cr...
Completed product introduction at the Consumer Electronic Show 2010 in Las Vegas with coverage on ABC, NBC, FOX News, CNN,...
Excerpts from the coverage include:<br />ZOMM<br />17<br />ZOMM’s Success-to-Date<br /><ul><li>Irish Times"Fittingly for a...
Calgary Herald”While it looks like a flying saucer key chain, it's actually a highly useful, high-tech "mobile phone leash.”
PC World”…the device could be a life-saver for those who regularly lose their handset on nights out…”
CNN ”Think of it as an invisible chain to your phone. No more getting pick-pocketed in dodgy places or leaving it behind i...
Associated Press”Cell-phone tether -- Losing your cell phone is a drag, and a company called ZOMM believes it can make it ...
Geek.com”The ZOMM addresses a basic, yet widespread need. That need being the tendency for people to leave their mobile ph...
Martha Stewart                  “Fantastic! I need a ZOMM!”
San Francisco Chronicle"Tired of losing your cell phone? Maybe you need a ZOMM.…”
Gizmodo”Even if you drop your phone down a hole… ZOMM promises to be there to connect incoming calls..”
Boston Herald”…what if your phone could call out to you, letting you know it was about to be left behind?”
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ZOMM 2010 Update

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ZOMM 2010 Update

  1. 1. “world’s first Wireless Leash™ for mobile phones”<br />
  2. 2. At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZOMM<br />2<br />Contents<br />
  3. 3. ZOMM<br />3<br />ZOMM at a Glance<br />Tremendous Opportunity<br /><ul><li>5 billion handsets worldwide in 2010, and continuing to grow rapidly
  4. 4. Over 50% of handsets are Bluetooth enabled
  5. 5. Everyone at one time or another has forgotten or misplaced their phone
  6. 6. Phones are not only expensive to replace, but the content on the phone can be even more costly</li></ul>Early Industry Validation<br />250 Million Media Impressions - September 2010<br />“ZOMM – Hottest new product 2010”<br />Best of Innovations Award Winner<br />CES 2010<br />
  7. 7. <ul><li>A revolutionary, Bluetooth-powered device, never before exposed to U.S. or International markets
  8. 8. Fills a tremendous need in one of the most rapidly expanding markets in the world… Mobile Phones
  9. 9. Provides a real solution to a real problem – lost, stolen or misplaced mobile phones
  10. 10. Also, provides call notification, serves as fully functional speakerphone with a great noise cancelling mic, and will dial emergency assistance from anywhere in the world with one touch of a button via Bluetooth connection with your mobile phone </li></ul>ZOMM<br />4<br />ZOMM<br />
  11. 11. ZOMM<br />
  12. 12. ZOMM<br />
  13. 13. ZOMM<br />
  14. 14. ZOMM<br />
  15. 15. ZOMM<br />9<br />Black and White<br />…about the size of an Oreo cookie!<br />
  16. 16. ZOMM is positioned as “the must have companion to every mobile phone”<br />With nearly 3 BILLION Bluetooth enabled mobile phone subscriptions worldwide by Q4, 2010, a penetration of 1% generates sales of 30 MILLION units and $2.4 BILLION in gross sales<br />ZOMM<br />10<br />Strategy and Value Proposition<br />Mobile phones<br />
  17. 17. At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZOMM<br />11<br />Contents<br />
  18. 18. ZOMM<br />12<br />Executive Leadership TeamBuilt for Success<br />Henry A. Penix is the CEO and co-founder of ZOMM. His business savvy has moved ZOMM from an idea to reality. Just as one of the first ventures he and his wife thought of and brought to market, so is his capacity with ZOMM. As an international business consultant for the past 10 years, he amassed a plethora of experience and connections that are utilized with ZOMM. With an insatiable appetite for success, his drive has driven the assembly of some of the world’s leading professionals, bringing ZOMM to market at record pace. His goal with ZOMM is to penetrate the 3 billion Bluetooth enabled mobile phone market, making ZOMM a global household name.<br />Laurie Penix is the President and co-founder of ZOMM. It was her insight and creative thinking as a mom and businesswoman that developed the concept of ZOMM. Laurie discovered a need that relates to one of THE largest growth sectors in today’s economy, comprised of 2-Billion Bluetooth enabled mobile phone users, and provided a solution. Retiring from another venture that gave her financial freedom before the age of 34, Laurie had been thinking of “the next big thing” for about 9 years before giving birth to ZOMM.  The name ZOMM actually comes from the name of her three children, Zachry, Olivia and Madison… and she is Mom!<br />
  19. 19. ZOMM<br />13<br />Executive Leadership Team Built for Success<br />Nathan Gooden serves as Chief Financial Officer for ZOMM, leading both the financial and operational functions of ZOMM. For the past decade, Nathan has held senior executive positions in both start-up and public enterprise environments. Most recently, Nathan served in various roles with Motricity (Nasdaq: MOTR) including CFO and SVP, Corporate Development. As a co-founder of Motricity, Nathan was instrumental in growing the business from a start-up to an industry leader with more than $100 million in revenue. At Motricity, he led the process for multiple M&A transactions and played a key role in raising $300 million in VC funding and the company’s IPO in 2010. Prior to Motricity, Nathan served as a lead auditor for PricewaterhouseCoopers in the Boston market.<br />Peter Hauser is the CTO of ZOMM. As one of the best in the world in this space, Peter’s name is on multiple patents of components of some of Microsoft’s primary inventions, such as the wireless mouse and the wireless keyboard.  After seven years with Microsoft, he then worked with an organization that regulates Bluetooth activity around the globe – Bluetooth Sig.  His attention to detail, drive for success and relentless pursuit of quality has enable ZOMM to get to market in record time! Leading teams of engineers, designers and contract manufacturers from Hong Kong, China, London and Seattle, this feat will soon become a story within the story. <br />Larry Wallace is the VP of Global Sales and Marketing for ZOMM. He was instrumental in the development of the world’s leading mobile software and services provider, Motricity.  Working hand-in-hand with leading carriers such as AT&T, T-Mobile, Verizon and Sprint, as well as big box retailers, device manufacturers and electronic stores, he is an integral part of ZOMM’s worldwide distribution success.   He is a world traveler with skills in building long-term relationships, crucial in advancing ZOMM’s global expression. A natural born leader, his business acumen is surpassed only by his integrity.  <br />
  20. 20. At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZOMM<br />14<br />Contents<br />
  21. 21. Completed patent applications, including two design patents, and secured ZOMM trademarks<br />Secured URL ZOMM.com<br />Created strategic partnerships with firmware teams, contract manufacturers and designers in the UK, Hong Kong, China and Seattle<br />Built successful prototypes in white and black with scalability of 1MM+ units/mo. <br />Built award winning Website – ZOMM.com<br />Generated presale requests of 2,000+ units in 72 hours with very small mention on website, now over 5,000 and growing daily<br />Converted 2000 requests to 483 sales, with a 5 month+ delivery date<br />Generated over 250 MILLION Media Impressions to date<br />ZOMM<br />15<br />ZOMM’s Success-to-Date<br />
  22. 22. Completed product introduction at the Consumer Electronic Show 2010 in Las Vegas with coverage on ABC, NBC, FOX News, CNN, Headline News, Reuters and Associated Press. Coverage included more than 1000 news/article mentions around the world:<br />CNN: Coolest Gadgets of CES<br />Featured by Best Buy<br />Engadget Hands-On<br />GeekBrief.TV Feature<br />Won “Best of Innovation” Award from <br />CES esteemed panel of independent <br />judges<br />ZOMM<br />16<br />ZOMM’s Success-to-Date<br />
  23. 23. Excerpts from the coverage include:<br />ZOMM<br />17<br />ZOMM’s Success-to-Date<br /><ul><li>Irish Times"Fittingly for a product launched in Las Vegas, ZOMM is the size of a poker chip, attaches to your key ring and communicates with your phone via Bluetooth… Launches in the US this summer…”
  24. 24. Calgary Herald”While it looks like a flying saucer key chain, it's actually a highly useful, high-tech "mobile phone leash.”
  25. 25. PC World”…the device could be a life-saver for those who regularly lose their handset on nights out…”
  26. 26. CNN ”Think of it as an invisible chain to your phone. No more getting pick-pocketed in dodgy places or leaving it behind in the airport lounge”
  27. 27. Associated Press”Cell-phone tether -- Losing your cell phone is a drag, and a company called ZOMM believes it can make it a thing of the past”
  28. 28. Geek.com”The ZOMM addresses a basic, yet widespread need. That need being the tendency for people to leave their mobile phones behind. I can only imagine the number of mobile phones which are left in New York taxi cabs alone.”
  29. 29. Martha Stewart “Fantastic! I need a ZOMM!”
  30. 30. San Francisco Chronicle"Tired of losing your cell phone? Maybe you need a ZOMM.…”
  31. 31. Gizmodo”Even if you drop your phone down a hole… ZOMM promises to be there to connect incoming calls..”
  32. 32. Boston Herald”…what if your phone could call out to you, letting you know it was about to be left behind?”
  33. 33. The Detroit News” The ZOMM, about the size of an Oreo cookie, also includes a personal alarm and a button that will call emergency services…”
  34. 34. GearLog”Ever forget your phone at a restaurant, coffee shop, or bar? Then it might be time to look into getting a ZOMM, a wireless Bluetooth leash that lights up and beeps if it gets too far from your phone…”
  35. 35. Seven"I'll certainly be getting one of these when they come out later this year.…””
  36. 36. Engadget” We put one through its paces and it works exactly as advertised...”
  37. 37. The Wall Street Journal“The ZOMM’s built in noise-cancellation technology tricked my friends into not knowing I was using a speakerphone…”
  38. 38. Miami Herald” ZOMM… would cut down on [all those] disappearing handsets…”
  39. 39. CBS News” …It acts as a speakerphone and alerts users of incoming calls as well...”
  40. 40. ZDNet”This was one of the coolest devices I have seen and very relevant for those with Bluetooth-enabled mobile phones."
  41. 41. BBC NewsVideo: “ZOMM sounds an alarm when you leave your phone behind…”
  42. 42. The Tulsa World”The key chain device, created in Tulsa with the help of nearly 30 collaborators around the world, will be officially unveiled next week at the Consumer Electronics Show in Las Vegas.”
  43. 43. The Vancouver Sun”Put it on your key ring and you'll be sure to never leave your cell at home (or a friend's house or in a restaurant) again....”
  44. 44. The Huffington Post” ZOMM has introduced a solution to help consumers who constantly lose their phones....”
  45. 45. The New York Times “…looks good and is easy to use.”</li></li></ul><li>“The Story” Video(Complete ZOMM Story)<br />“The Loser” Commercial(With Danny Cahill – winner of World’s Biggest Loser 2009)<br />"Have you heard about ZOMM?" VideoHow to by CEO, Henry Penix<br />“How do You Use it” CommercialCrowd Favorite!<br />ZOMM<br />18<br />ZOMM: Video Series<br />
  46. 46. At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZOMM<br />19<br />Contents<br />
  47. 47. ZOMM<br />20<br />Market Landscape<br />North America<br />Over 370 million handsets sold in 2008 with over 90% <br />Bluetooth enabled<br />APAC<br />Over 1.4 billion handsets sold in 2008 with over 50% Bluetooth enabled<br />Europe<br />Over 380 million handsets sold in 2008 with over 90% Bluetooth enabled<br />Over 4.6 Billion Handsets worldwide in 2009 with over 50% Bluetooth enabled.<br />
  48. 48. <ul><li>A unique device leveraging Bluetooth technology that pairs with mobile phones and other Bluetooth devices without special tags, software or additional monthly fees.
  49. 49. Not a phone locator, instead, prevents the user from losing their phone in the first place. Proactive instead of reactive.
  50. 50. Performs multiple functions, yet small enough to fit on a keychain, in a pocket, purse, backpack or attached to other commonly used items.
  51. 51. Making a new market, in a unique class by itself
  52. 52. Mass appeal in one of the largest markets in the world with the ZOMMOM story (founder is a mom who named ZOMM after the first letters in her children’s name – Zac, Olivia, Madison and Mom – ZOMM). Very appealing to women!
  53. 53. Stylish, cool, edgy and alarmingly smart! </li></ul>ZOMM<br />21<br />Positioning<br />
  54. 54. Anyone who has ever lost, misplaced or forgotten their cell phone – approx 5-billion men, women and children worldwide!<br />Those who enjoy the convenience of a mobile speaker phone and call notification – women never have to dig a phone out of their purse, men never have to dig a phone out of their slacks or suit pocket, teens never have to find their phone in a backpack <br />Those who desire to safely talk on their mobile phone while driving, particularly in areas where it is against the law –anyone in the world with a driver’s license<br />Anyone wanting personal safety and security, 24/7, from anywhere in the world with one press of a button – Men, Women and Children of all ages <br />ZOMM<br />22<br />Target Audience<br />
  55. 55. Tradeshow CES – Las Vegas, Jan 2010 (win best of innovation award)<br />Website store pre-sales “get a ZOMM before they hit store shelves”<br /><ul><li>Product videos, testimonials, real life applications
  56. 56. Press/Blogger Interviews
  57. 57. Radio, TV talk shows, news programs (already featured on CNN Headline News, ABC, CBS, Video Blogs and The TODAY Show) scheduled for the Martha Stewart Show Feb 28, 2010
  58. 58. Global release to carriers at CTIA (March 22-25, 2010) AT&T/Sprint
  59. 59. Media blitz with ZOMM/MOM story and other commercials (see commercials online at www.zomm.com), April/May 2010
  60. 60. Store shelves June/July 2010 - Worldwide</li></ul>ZOMM<br />23<br />Launch Strategies<br />
  61. 61. At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZOMM<br />24<br />Contents<br />
  62. 62. ZOMM uses a multi-layer PCBA onto which is soldered a highly integrated CSR BC05 MM chip and all of its supportive components including a FLASH memory, drive circuits for the microphone, vibrator, speaker, and 4x Blue LEDs. <br />A Lithium ION battery powers ZOMM between charges without interruption to functionality.<br />A rubber boot is installed to protect the micro-USB charging port. A thin film that is glued to the inside surface of ZOMM's speaker, microphone ports and case is then ultrasonically welded to seal and improve resistance to moisture and dirt.<br />ZOMM<br />25<br />Technical Background<br />
  63. 63. At a Glance<br />Company Background<br />Success-to-Date<br />Positioning<br />Technical Background<br />Packaging<br />ZOMM<br />26<br />Contents<br />
  64. 64. ZOMM<br />27<br />
  65. 65. ZOMM<br />28<br />Packaging – Black Model<br />
  66. 66. ZOMM<br />29<br />Inside The Box – White Model<br />
  67. 67. UNPRECEDENTED RESULTS:<br />Garnered more than 250 million media impressions with the launch of ZOMM at CES<br />Secured broadcast coverage from coast to coast and even worldwide (e.g. CNN, BBC and MSNBC, The Today Show and 40+ local stations)<br />Secured more than 1,000 online news hits ranging from the Associated Press, Yahoo, CNN and Reuters to key industry publications such as Engadget, Gizmodo and Coolest Gadgets<br /> <br />“I have worked on some of the largest clients in the business ranging from Sony Ericsson to the Dr Pepper Snapple Group.  ZOMM is the single greatest product launch success I have experience in 10 years of the PR industry.”<br />Jason Genthner, Public Relations Executive<br />ZOMM<br />30<br />ZOMM Hits it out of the ballpark!<br />“ZOMM is a must-have-companion for every mobile phone”<br />Henry A. Penix, ZOMM’S CEO & Chairman<br />
  68. 68. ZOMM will use its momentum to penetrate the 3 Billion Bluetooth enabled mobile phone market with its first product “ZOMM – The world’s first wireless leash”<br />At 1% penetration, ZOMM will sell 30MM units<br />At 5% penetration, ZOMM will sell 150MM units<br />Once the market has been penetrated, ZOMM will follow with future products created by its world-class technology team <br />ZOMM<br />31<br />Summary<br />
  69. 69. NOT JUST SMART… ALARMINGLY SMART!!!<br />ZOMM<br />32<br />ZOMM<br />

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