Chris Reilly's presentation on Nov. 29th to the Spokane chapter of the American Advertising Federation. The content is focused on the challenges with PPC campaigns, what formats are available, and how to get maximum results.

8. Mass Media is Dead.
Ed Artz
CEO Proctor & Gamble
1994

9.  4 broadcast networks  Network TV
 Cable
 Basic cable 5 years old  Satellite
 VOD
 Satellite TV $10K  IPTV
 Online Streaming
 Mobile TV
 TV content on DVD
 3D, HD, Digital etc...

11. Micro media is
exploding.

12. …and it is really
hard to manage.

15. Search

17. Pay More Money vs Increase Quality

19. Display

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25. Social

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28. Video

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30. Mobile

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41. There has never been a better
time to work in advertising.