Mobile Monday - Düsseldorf<br />VC Trends in Mobile Business<br />
Hanse Ventures: Founders<br />Jochen Maaß<br />Managing Director, Founder<br />Dr. Bernd Kundrun<br />Founding Partner<br ...
Hanse Ventures: Philosophy<br />Extra-ordinary<br />Success<br />Ideas<br />Talent<br />Net-work<br />Re-sources<br />Valu...
Hanse Ventures: Portfolio<br />
The Mobile Market<br />Source: 15)<br />
Song Recognition - Shazam<br /><ul><li>More than 75M users (~100M by the end of 2010)
1 bn identified songs
260k music track sales per day
Responsible for 6.3% of the global single track sales in 2009</li></ul>Sources: 1) 2) 3) 16)<br />
Mobile Gaming<br />Doodle Jump by Lima Sky<br /><ul><li> The Mobile Games developer Social Deck was acquired by Google at ...
Price per download: $0.99  $4.95M revenue of which $3.46 go to the developer, a two-men business</li></ul>Sources: 4) 17)...
Mobile Advertising<br /><ul><li>The free game Paper Toss generated more than $1M in revenues from advertising
AdMob was acquired by Google for $750M in 2009 after an Angel and three VC financing rounds adding up to a total of $47.2M
Rumors exist that AdMob‘s competitors Inmobi and Millenial might be acquired by Nokia and Microsoft or RIM shortly</li></u...
Will HTML 5 make native Apps and Flash obsolete?<br /><ul><li>All next generation browsers will support HTML 5
New features include video playback and drag-and-drop functionality
HTML5 might make native apps and Flash obsolete
Editors are</li></ul>- Ian Hickson, Goolge<br />- David Hyatt, Apple<br />  which suggests that iOS and Android will push ...
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VC Trends in Mobile Business - Mobile Monday Düsseldorf

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  • Monetarisierung: Unternehmen zahlen für Einblendung von alternativen günstigen oder grünen Produkten
  • Die meisten Layers können umsonst heruntergeladen werden und dienen als Marketing-Tool oder enthalten Werbung
  • VC Trends in Mobile Business - Mobile Monday Düsseldorf

    1. 1. Mobile Monday - Düsseldorf<br />VC Trends in Mobile Business<br />
    2. 2. Hanse Ventures: Founders<br />Jochen Maaß<br />Managing Director, Founder<br />Dr. Bernd Kundrun<br />Founding Partner<br />Sarik Weber<br />Managing Director, <br />Founder<br />Rolf Schmidt-Holz<br />Founding Partner<br />
    3. 3. Hanse Ventures: Philosophy<br />Extra-ordinary<br />Success<br />Ideas<br />Talent<br />Net-work<br />Re-sources<br />Values<br />
    4. 4. Hanse Ventures: Portfolio<br />
    5. 5. The Mobile Market<br />Source: 15)<br />
    6. 6. Song Recognition - Shazam<br /><ul><li>More than 75M users (~100M by the end of 2010)
    7. 7. 1 bn identified songs
    8. 8. 260k music track sales per day
    9. 9. Responsible for 6.3% of the global single track sales in 2009</li></ul>Sources: 1) 2) 3) 16)<br />
    10. 10. Mobile Gaming<br />Doodle Jump by Lima Sky<br /><ul><li> The Mobile Games developer Social Deck was acquired by Google at the end last month</li></ul>Doodle Jump by Lima Sky<br /><ul><li>More than 5M downloads
    11. 11. Price per download: $0.99  $4.95M revenue of which $3.46 go to the developer, a two-men business</li></ul>Sources: 4) 17) 18)<br />
    12. 12. Mobile Advertising<br /><ul><li>The free game Paper Toss generated more than $1M in revenues from advertising
    13. 13. AdMob was acquired by Google for $750M in 2009 after an Angel and three VC financing rounds adding up to a total of $47.2M
    14. 14. Rumors exist that AdMob‘s competitors Inmobi and Millenial might be acquired by Nokia and Microsoft or RIM shortly</li></ul>Sources: 5) 6) 7) 19)<br />
    15. 15. Will HTML 5 make native Apps and Flash obsolete?<br /><ul><li>All next generation browsers will support HTML 5
    16. 16. New features include video playback and drag-and-drop functionality
    17. 17. HTML5 might make native apps and Flash obsolete
    18. 18. Editors are</li></ul>- Ian Hickson, Goolge<br />- David Hyatt, Apple<br /> which suggests that iOS and Android will push the new standard<br />Sources: 8)<br />
    19. 19. Social Networks with Location-Based Services<br /><ul><li>aka-aki has seen two VC financing rounds over „several million Euros“ from Creathor Ventures and Innovacom
    20. 20. Foursquare received $1.35M Angel financing in September 09 and $20M Series B financing from two VCs and one Angel in June 10
    21. 21. Facebook Places was launched last month</li></ul>Sources: 9) 10) 20) 21) 22)<br />
    22. 22. Location-Based Services: ALOQA – Always Be a Local<br />ALOQA received $1.5M Series A financing from Wellington Partners in July 09<br />14<br />Local Coupons<br />Sources: 11) 23) <br />
    23. 23. Greater Transparency for Consumers: barcoo<br /><ul><li>Consumers can get immediate information about a product by scanning its barcode and can find out the prices of alternative (online) retailers
    24. 24. Imagine this with LBS: „Get this DVD for 4€ less just 50m away from here! Click to show map“</li></ul>Source: 24)<br />
    25. 25. Near Field Communication Technology<br />Examples of use:<br /><ul><li>Instant information on your phone (or exchange of information)
    26. 26. Pay with your phone</li></ul>- Post-paid<br />- Direct payment<br /><ul><li>Withdraw money with your phone
    27. 27. NFC Technology will be in all Nokia phones released after 2010 and in the iPhone 5; an open source API for Android was released in April 2010
    28. 28. NFC technology in cell phones could replace all kinds of ID cards, e.g. driver‘s license, debit and credit card, employee ID, etc.</li></ul>Sources: 12) 13) 14) 25) 26)<br />
    29. 29. Augmented Reality apps offer endless possibilities<br /><ul><li>The Layar Reality Browser is an Augmented Reality content delivery platform that makes use of a phone’s GPS and compass
    30. 30. Layers can be downloaded just like Apps and added to the browser</li></ul>Source: 27)<br />
    31. 31. Outlook: Augmented Reality with Social Network Integration<br />.<br />Mayor<br />Bei Maria<br />Mark Wächter<br />distance: 6 meters<br />(since 4:06pm)<br />Buy 1 Korn<br />Get 2 free<br />(4 Beiträge)<br />16<br />
    32. 32. Thank you and welcome!<br />
    33. 33. http://www.shazam.com/music/web/newsdetail.html?nid=NEWS079<br />IFPI Digital Music Report 2010<br />http://musically.com/blog/2010/02/01/shazam-corrects-300k-daily-music-downloads-claim<br />http://www.mobile-ent.biz/news/37627/Doodle-Jump-passes-5m-iPhone-downloads<br />http://www.mobile-ent.biz/news/36324/GDC-2010-reveals-iPhone-games-success-stories<br />http://www.crunchbase.com/company/admob<br />http://www.gruenderszene.de/english/news-english/millennial-inmobi-takeover-microsoft-nokia-blackberry-mobile-advertising<br />http://www.youtube.com/html5<br />http://www.gruenderszene.de/datenbank/unternehmen/aka-aki<br />http://www.crunchbase.com/company/foursquare<br />http://www.crunchbase.com/company/aloqa<br />http://www.touchandtravel.de<br />http://www.macnews.de/news/51171/gerucht-apple-testet-iphone-5-prototypen-mit-nfc-hardware/<br />http://business.chip.de/news/Nokia-NFC-in-Smartphones-ab-2011_43427995.html<br />Sources<br />
    34. 34. http://www.katu.com/news/business/98632634.html (AP)<br />http://www.shazamers.com/wp-content/uploads/2010/09/Shazam-on-iPhone1.png<br />http://www.socialdeck.com/<br />http://itunes.apple.com/de/app/doodle-jump-achtung-hochste/id307727765?mt=8<br />http://itunes.apple.com/de/app/paper-toss/id317917431?mt=8<br />http://press.aka-aki.com/press/tl_files/Press%20Downloads/Press%20Downloads%20Screenshots%20DE/Profil_de.jpg<br />http://press.aka-aki.com/press/tl_files/Press%20Downloads/Press%20Downloads%20Screenshots%20DE/leute_in_der_Naehe_DE.jpg<br />http://playfoursquare.s3.amazonaws.com/press/screenshots/foursquare-android.zip<br />http://www.aloqa.com/images/press-kit/21AloqaInAppScreenShots.zip<br />http://www.barcoo.com/de/resources/press/barcoo_nachhaltigkeitsampel_raw.jpg<br />http://www.touchandtravel.com/site/touchandtravel/zubehoer__assets/de/bilder/schmuckbilder/handy__an__touchpoint__2.jpeg<br />http://www.patentlyapple.com/.a/6a0120a5580826970c0134818082b4970c-pi<br />http://site.layar.com/wp-content/uploads/2010/03/iPhone.zip<br />Picture Sources<br />

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