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The Pixel Lab 2014_Sean Coleman_Are We Being Watched?

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Sean Coleman, Producer and Projects Director, Power to the Pixel

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The Pixel Lab 2014_Sean Coleman_Are We Being Watched?

  1. 1. Are we being watched? An insiders guide to cross-platform storytelling @seancoleman
  2. 2. sto·ry [stohr-ee]
 noun ! 2. a complete horizontal section of a building, having one continuous or practically continuous floor. 1. a narrative, either true or fictitious, designed to interest, amuse, or instruct. SOME DEFINITIONS
  3. 3. Set in an old theatre with a total of seven floors, Kapital is Madrid’s mega nighclub, catering to a mix of tourists and locals alike. Boasting a main dance-floor, an R&B room, a cinema and even a merchandise shop, the club offers a host of different musical styles to satisfy every customer. They regularly have different theme nights and sessions, including an early evening session for teenagers.! ! The first floor is Kapital's largest dance space, which plays house music and regularly features go-go dancers. The second floor is where the karaoke happens and the third floor has the hip-hop dance space. The fourth floor has a bar area and fifth floor the pop music dance floor. The sixth floor is dedicated to chill out with chairs and films playing while the top floor really comes into its own come the summer, when a retractable roof reveals the night sky. While something of a commercial venue, it's still failsafe for a good night out - just try not to get lost in there. SOMETHING FOR EVERYONE
  4. 4. WE ALL LOVE A GOOD STORY
  5. 5. OUR BRAINS ARE WIRED FOR NARRATIVE CONSTRUCTION when it comes to the way we appreciate stories, our brains don’t segregate media or platforms
  6. 6. QUESTIONS OF LENGTH, FORM AND PLATFORM
  7. 7. RULE # 1 - KNOWYOUR STORY What are you trying to say? Who is speaking? Who are you speaking to? How are you going to say it? Really?
  8. 8. WHO IS SPEAKING? Who is your mouthpiece and what is their tone of voice? Are they the best guide for your audience? RULE # 1 - KNOWYOUR STORY
  9. 9. CASE STUDY # 1 - MILLI Interactive Story Books for 3-6 year olds for tablets Picture Book Series Animated TV series Read along or be read to Three mini games woven into the story 30 interactive pages using touch, sound and motion Approx 20 minute play time per book
  10. 10. Milli CASE STUDY # 1 - MILLI
  11. 11. RULE # 1 - KNOWYOUR STORY WHO AREYOU SPEAKING TO?
  12. 12. WHO AREYOU SPEAKING TO? RULE # 1 - KNOWYOUR STORY
  13. 13. WHO AREYOU SPEAKING TO? RULE # 1 - KNOWYOUR STORY
  14. 14. I have a dream…
  15. 15. /out of CTRL A fact based cross platform experience exploring the impending threat of cyberwarfare. www.netwars-project.com ! https://twitter.com/netwarsproject @netwarsproject https://www.facebook.com/netwarsproject
  16. 16. THERE IS NOTHING VIRTUAL ABOUT THIS REALITY
  17. 17. Infoportal: www.netwars-project.com
  18. 18. Infoportal: www.netwars-project.com
  19. 19. TV Documentary
  20. 20. Interactive Online Documentary
  21. 21. Let the user feel how vulnerable they really are!
  22. 22. You never know who is in control!
  23. 23. 1 2 3 4 5 Challenge Challenge Challenge ChallengeChallenge Heavy User Normal Engagement Low Engagement, Audience
  24. 24. Graphic Novel App
  25. 25. eBook / AudioBook Series
  26. 26. eBook / AudioBook Series
  27. 27. TV Series
  28. 28. IP and storyworld
  29. 29. Facts Fiction
  30. 30. Cyberwar - intangible topic
  31. 31. personal and emotional approach
  32. 32. Facts Fiction
  33. 33. Facts Fiction
  34. 34. Facts Fiction
  35. 35. Facts to Fiction Webformat FACTS FICTION 2013 2016 Infoportal Web
  36. 36. Facts to Fiction TV Documentary TV Series Webformat Graphic Novel App Audio Book E-Book Series FACTS FICTION 2013 2016 Infoportal Web
  37. 37. Facts Fiction
  38. 38. And there’s more…
  39. 39. Marketing Campaign
  40. 40. Campaign
  41. 41. Cheap, Deep or Mainstream - pick two Don’t make your audience work too hard HOW AREYOU GOING TO SAY IT? Really? RULE # 1 - KNOWYOUR STORY
  42. 42. thanks @seancoleman

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