Cropx - NOAH19 Tel Aviv

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Industrial Digitisation / AgTech: Company presentation by Tomer Tzach, CEO of CropX at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.

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To date, nobody has been able to drive actual value
because they lack the most critical data sources
Below ground – hard to get (accurate
data), high predictive power
• Moisture
• Temperature
• Nutrients/conductivity
• Root length
• More…
Above ground – easy to get, low
predictive power
• Aerial/satellite imagery
• Weather
• Visual inspection
• …
(*) % of Cumulative PitchBook 2014-YTD capital invested in above ground data capture VC backed startups.
UNDERGROUND SATELLITE
How Fast is the
Issue identified?
90% of AgTech
“Farm Data”
Capital *
Above ground looking
in the rearview mirror

CropX:
The First Scalable In-Ground
Solution For Obtaining and
Analyzing Soil Data
Ü Self-installing
Ü Connected, anywhere, always
Ü Affordable
Ü Unprecedented accuracy
Ü Moisture, temperature, nutrient and soil
type
Proprietary HW:
Critical to powering the Farm OS
Can’t Scale
Can’t Scale

CropX: The 1st DIY Farm Management System
Connecting the Dots Between All Data Layers

What Can We do with Real-Time Soil Data?
Proven 40% Water Savings and 10% Yield Increase

Corn
Wheat
SoybeanApples
Vineyards
Potato
Grass
seed
Peas
Strawberries
Alfalfa
Potato
Pepper
Avocado
Peanuts
Olive
Lettuce
Citrus
Lettuce
Corn
Sunflower
Canola
As sensor density builds, so does the robustness of CropX’s machine
learning models and quality of insights provided to customers
Source: FAO Aquastat Irrigation Map.
CropX is Already Commercially Deployed in Both
Hemispheres and we Continue Expand Globally
0
500
1000
1500
2000
2500
3000
ene-17 abr-17 jul-17 oct-17 ene-18 abr-18 jul-18
Installations (cumulative)

CropX Addresses All of Agriculture:
Increasing Value by Unlocking More Use Cases

Or Shapira, Chief Agronomist
• Two post-docs
• PHD in Plant Science &
Agricultural Genetics (Hebrew
University)
• IDF Elite Unit (MATKAL)
Nati Goldberg, VP SW
• 20 years coding experience
• IDF Computer Science Academy
(MAMRAM)
• LLB Graduate
Nimrod Hermelin, VP Operataions
• 10 years COO in large scale IOT
companies
• Lieutenant Col (Res)
• MBA
• LLM + LLB
• BSc Comp Science
Yona Mankovski, VP Finance
• 5 years finance experience in
high-tech companies
• Senior Associate at PWC
• BA, MBA (Tel Aviv)
• IDF Elite Unit (MATKAL)
Anat Assa, VP HR
• 15 years HR experience
• Global HR management
• MBA
• IDF Captain
Nadav Liebermann, CTO
• 15+ years experience
• IDF – Mechanical Designer
(8153)
• BSc, Mech. Engineering
Leor Ben-Yakov, VP BD
• 10 years BD & Strategy
• Cargill, Gat Foods, Accenture
• Univ. of Chicago MBA
• BSc (Technion)
• IDF Captain
Tomer Tzach, CEO
• 4th time CEO
• Former VC
• IAF pilot (Major)
• MBA
• BA Comp Science (Technion)
WORLD LEADING EXPERTS ACROSS
SOFTWARE, HARDWARE, AND AG

Ireland
AgTech
Fund
World Class
Syndicate
Supporting the
Company with
Capability, Networks
and Capital
Current
Investors

Forbes: The 25 Most Innovative Ag-Tech Startups
Forbes (video): A Cloud-Based Irrigation Startup
Israel21C: 5 Israeli Ag Technologies Making Farms Smarter
The Californian: AgTech Provides Food for Thought
Farm Futures: AgTech’s Latest Gizmos Make Your Head Spin
Global Ag Investing: Making the Most of the Internet of Soil
CNBC: Israeli Agriculture Know-How First Lands in the West
Start-Up Nation Central: CropX: The Internet Soil
THANK YOU!
CropX presentation to Israeli PM Benjamin
Netanyahu and German Chancellor Angela Merkel
click to watch Netanyahu’s endorsement (2-minutes)
https://www.youtube.com/watch?v=lSl9VLM5Ld4

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Cropx - NOAH19 Tel Aviv

1. Data Driven Farming, Bottom Up

2.  @NOAHConference  @noah_conference  @noah-conference  @NOAHConference FOLLOW USONSOCIAL

3. To date, nobody has been able to drive actual value because they lack the most critical data sources Below ground – hard to get (accurate data), high predictive power • Moisture • Temperature • Nutrients/conductivity • Root length • More… Above ground – easy to get, low predictive power • Aerial/satellite imagery • Weather • Visual inspection • … (*) % of Cumulative PitchBook 2014-YTD capital invested in above ground data capture VC backed startups. UNDERGROUND SATELLITE How Fast is the Issue identified? 90% of AgTech “Farm Data” Capital * Above ground looking in the rearview mirror

4. CropX: The First Scalable In-Ground Solution For Obtaining and Analyzing Soil Data Ü Self-installing Ü Connected, anywhere, always Ü Affordable Ü Unprecedented accuracy Ü Moisture, temperature, nutrient and soil type Proprietary HW: Critical to powering the Farm OS Can’t Scale Can’t Scale

5. CropX: The 1st DIY Farm Management System Connecting the Dots Between All Data Layers

6. What Can We do with Real-Time Soil Data? Proven 40% Water Savings and 10% Yield Increase

7. Corn Wheat SoybeanApples Vineyards Potato Grass seed Peas Strawberries Alfalfa Potato Pepper Avocado Peanuts Olive Lettuce Citrus Lettuce Corn Sunflower Canola As sensor density builds, so does the robustness of CropX’s machine learning models and quality of insights provided to customers Source: FAO Aquastat Irrigation Map. CropX is Already Commercially Deployed in Both Hemispheres and we Continue Expand Globally 0 500 1000 1500 2000 2500 3000 ene-17 abr-17 jul-17 oct-17 ene-18 abr-18 jul-18 Installations (cumulative)

8. CropX Addresses All of Agriculture: Increasing Value by Unlocking More Use Cases

9. Or Shapira, Chief Agronomist • Two post-docs • PHD in Plant Science & Agricultural Genetics (Hebrew University) • IDF Elite Unit (MATKAL) Nati Goldberg, VP SW • 20 years coding experience • IDF Computer Science Academy (MAMRAM) • LLB Graduate Nimrod Hermelin, VP Operataions • 10 years COO in large scale IOT companies • Lieutenant Col (Res) • MBA • LLM + LLB • BSc Comp Science Yona Mankovski, VP Finance • 5 years finance experience in high-tech companies • Senior Associate at PWC • BA, MBA (Tel Aviv) • IDF Elite Unit (MATKAL) Anat Assa, VP HR • 15 years HR experience • Global HR management • MBA • IDF Captain Nadav Liebermann, CTO • 15+ years experience • IDF – Mechanical Designer (8153) • BSc, Mech. Engineering Leor Ben-Yakov, VP BD • 10 years BD & Strategy • Cargill, Gat Foods, Accenture • Univ. of Chicago MBA • BSc (Technion) • IDF Captain Tomer Tzach, CEO • 4th time CEO • Former VC • IAF pilot (Major) • MBA • BA Comp Science (Technion) WORLD LEADING EXPERTS ACROSS SOFTWARE, HARDWARE, AND AG

10. Ireland AgTech Fund World Class Syndicate Supporting the Company with Capability, Networks and Capital Current Investors

11. Forbes: The 25 Most Innovative Ag-Tech Startups Forbes (video): A Cloud-Based Irrigation Startup Israel21C: 5 Israeli Ag Technologies Making Farms Smarter The Californian: AgTech Provides Food for Thought Farm Futures: AgTech’s Latest Gizmos Make Your Head Spin Global Ag Investing: Making the Most of the Internet of Soil CNBC: Israeli Agriculture Know-How First Lands in the West Start-Up Nation Central: CropX: The Internet Soil THANK YOU! CropX presentation to Israeli PM Benjamin Netanyahu and German Chancellor Angela Merkel click to watch Netanyahu’s endorsement (2-minutes) https://www.youtube.com/watch?v=lSl9VLM5Ld4

Cropx - NOAH19 Tel Aviv

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