Building a better Internet of Things
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How the evolution of technology enables innovation with the Internet of Things, market opportunity, what does the development cycle looks like and what are the considerations for innovators when building IoT products. Presented at Watermark's Innovation Conference 2016.
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Building a better Internet of Things
- 2. ME? • Marketer turned developer turned marketer • 16 Years in ICT,13 of them in Mobile - and now IoT • New Year’s resolution: code my first IoT app from scratch!
- 3. Global organization within Samsung Electronics' Devic e Solutions Division. Open Innovation o Drive innovation for DS Division • New architectures and platforms for Smart Health, Internet of Things, Datacenter/Cloud, Smart Machines, etc. • Leverage innovation culture of Silicon Valley Strategic Investments o Invest in disruptive technologies • $1B fund to support continued growth (Samsung Ventures) • $100M seed and early stage focus (Catalyst Fund) • On-ramp to Samsung ecosystem New Business Creation o Accelerate entry into new areas • Incubate new businesses • New business creation through global M&A SAMSUNG STRATEGY AND INNOVATION CENTER Startup Investment & Incubation New Architectures & Platforms Open Collaboration Global Innovation Hotspots Team Member Diversity Technical & Industry Thought Leaders
- 4. IOT MARKET OPPORTUNITY “The Internet gave us the opportunity to connect in ways we could never have dreamed possible. The Internet of Things will take us beyond connection to become part of a living, moving, global nervous system.”
- 5. IOT MARKET - OBSERVATIONS o Fragmented, diversity of products (consumer to industrial) o Device hardware requirements moving up from MCU’s o Development takes time and is still not easy o End-to-end, lifecycle security critical o Data is growing at all time high, but what do you do with it? o Partnerships critical to growing market
- 8. “MAKER” ENABLERS Why now… SEMICONDUCTOR ADVANCES NEW SENSOR TECHNOLOGIES NEW CONNECTIVITY BIG DATA ANALYTICS Funding models – crowd funding $38B in 2015
- 9. Research / Analysis Prototype / Review Coding/ debugging/ Integration Testing / certification Manufacturing Deployment Market Manage/ Evaluate IOT DEVELOPMENT HAS AN EXTRA CYCLE Testing/ certification HW coding/deb ugging HW Prototype HW Research Manufacturer research Sample Production Production Fixes Source: WIPConnector
- 10. 4 Challenges for IoT Scaling Fragmentation One size does not fit all Power Battery life Battery size Compatibility Billions of devices. Diverse networks Emerging standards Security/Privacy 70% Internet traffic unencrypted Vendor Reliability Fast production ramp Mass production Time to Market Limited tools, eco-system support Development Limited tools, eco-system support Data Massive quantity. Analytics Cloud solutions
- 12. • Use same “brains” in development to production • Leverages production quality, tested modules • Radio pre-certification ACCELERATING DEVELOPMENT TO DEPLOYMENT
- 14. SHOULD IMPROVE TIME TO MARKET
- 15. What about Security malware, viruses, malicious code released every single day. 317M a year
- 16. IT’S SECURE, NO ONE WILL HACK ME!
- 17. INTELLIGENCE LOCAL • Even today, network coverage is not 100% • Frequent disconnects or limited bandwidth • Network latency can impact performance • Security and privacy concerns • Some things will run faster locally • Demos!
- 18. Understanding, Using, Sharing Massive DATA 2.5 Quintillion bytes/day 90% in last 2 years Source: IBM = 57.5B 32GB Galaxy Phones … In silos
- 19. Rules Engine Open Platform Any data type
- 20. IOT IS HERE TO STAY! • Innovating is easier (and cheaper) than ever • There is a huge market opportunity • BUT, there are technical and business considerations • Security, reliability, scaling, privacy and data ownership • Luckily there in a rich ecosystem out there to help!
- 21. For more information: www.artik.io and www.samsungsami.io THANK YOU!
- 22. KEY MARKET SEGMENTS HOME AUTOMATION & SECURITY o Moving to platform based systems o Downloadable services o Local intelligence SMART LIGHTING – BUILDINGS/CITIES o Next generation light fixtures with new sensors/cameras o Power efficiency o Security/automation o New sensors integrated PERSONAL MONITORING o Elder care monitoring o Child or pet tracking o Algorithms and machine learning – anomaly detection INDUSTRIAL o Infrastructure monitoring o Transportation tracking o Intelligent manufacturing/factory floors
- 23. HARDWARE SECURITY • Unique ID certificate • Chip manufacturer and OEM cryptographic keys • Hardware encryption: AES & SHA1 • Trust zones PLATFORM SECURITY • Secure Boot Runtime Integrity • Key based authentication • Trusted execution environment (TEE) • TLS/DTLS network data encryption • Local intelligence • Secure pairing/Geo-fencing SECURE UPDATES SUPPORT • Secure firmware updates ARTIK STARTS With HW Based Security Integrated into EVERY MODULE
- 24. WIRELESS TECHNOLOGIES FOR IOT Cellular LAN Long Range WAN Long range – uses power Short Range Long range - Battery Well established standards Good for: • Long-range • High data rates • Coverage Not good for: • Battery life • Cost Well established standards Good for: • Short-range • In-home • Mobile devices Not good for: • Battery life • Long range coverage Emerging. New deployments Good for: • Long-range • Ultra long battery life • Low cost Not good for: • High data rates
Editor's Notes
- Thingful, a new website that is starting to track IoT devices globally. Purple are hotspots. Ocean dots are everything from airplanes to buoys, to barges.
- All predications for the IoT space are very large numbers. You can see that according to Harbor Research’s forecast, they see a market growing to over $1 Trillion US dollars by the year 2020. Looking at the growth of Smart Buildings and Cities is very exciting both for energy efficiency, security, and automation. In the home area, according to Gartner, an average home by 2020 will surpass over 50 connected devices.
- Much more power efficient processors, Integrating more and more technologies in the same chip Over the last couple of years, we also have seen new sensors being developed. When combined, the amount of new data that can be collected is huge, but more importantly, the cloud can then utilize new machine learning algorithms to provide deeper understanding of the data. A typical mobile phone has up to 9 sensors, but what typical consumers don’t see are all the different industrial sensors that are being deployed – in light poles, embedded in pavement, on refrigeration systems, and much more. The crowd funding change is interesting in that the entire VC funding for 2015 is estimated to come in at around $48B. That’s only $10B more than through crowd funding which provides innovators with direct, immediate market feedback on the idea as well as funding without diluting shares in the company. Just 4-5 years ago, if you asked someone what Big Data was, you’d probably get a blank stare back. Today, leveraging big data is the norm and not rocket science anymore. There are many options and you also see very rich analytic tools. The new frontier is the development of deep learning and the creation of new algorithms that really can make great uses of all the data being collected and created appropriate actions.
- With the incredible creativity and seeing the number of new companies developing for IoT, you might think there were not many obstacles to develop and deploy. On the contrary, we still see there are challenges.
- ARTIK is an end-to-end platform to help companies accelerate their development of IoT devices and services. It consists of hardware (modules), operating systems and drivers, development tools, integrated security, a tuned cloud, and a large ecosystem of partners.
- Cat GPS tracker
- Next up: security
- What are other things to have in mind?
- Coverage around the world is not complete. There are many wireless standards. Latency over LTE is around 20ms which is fine for many applications, but can vary widely depending on network signal. Some some applications are better suited to also run locally. Many users also prefer to have the data reside locally rather than going to the cloud. This is to better ensure privacy of their data. Next up: Data
- We believe an open data exchange cloud breaks silos and solve the pain points. Samsung SAMIIO or SAMI for short is such an open data exchange platform. It is one of Samsung’ initiatives around the Internet of Things. SAMI is open system and data agnostic. It can accept any format data input from devices, and store and transport them properly. SAMI accommodates to the device, not the other way around. SAMI uses device Manifest to achieve that. I will get into more detail about the Manifest. Being open and being able to accept any format of data is not enough. SAMI is also a data broker. It allows different players in the IoT landscape to discover each other and create rich customized service to end users. Examples of the players are device developers, application developers, analytics service providers. Data exchanging differentiates SAMI from other open platforms that only provide messaging/transportation service to diverse IoT devices
- That’s just part of the story, as you can see, our security experts have really thought this through from both the technical and user perspectives. So…OEMs will be able to securely deliver firmware updates and avoid premature obsolescence. Consumers can safely pair devices in their home using proximity-based geo-fencing… so only devices in their home are installable, not their neighbor’s. And… Artik can deliver additional protection by enabling smart hubs with data replication and failover to other devices – an important safeguard for municipalities in case of theft or power outages
- Voice and data coverage overall cellular focuses on dense metropolitan areas and travel roadways. IoT coverage also needs to cover frequently disconnected networks- where the network could be down for hours/days/weeks. Some networks will be in areas with no cellular coverage, where power is limited, and terrains can be daunting. In the IoT space, you need the ability to support many of the different standards. Our ARTIk 5 and 10 development boards includes a Sigfox radio so developers can begin to try out the new, optimized for IoT network.