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Croma presentation ajahar husain NDIM
Croma is a specialist consumer electronics and durable retail chain in India with 50 outlets. It is a Tata Enterprise founded in 2006 and headquartered in Mumbai. Croma aims to be the most preferred shopping destination offering unmatched customer experiences. It has a market share of 18% and competes with retailers like Ezone and Reliance Digital. Croma sells products like televisions, refrigerators, air conditioners, and washing machines from brands like Samsung, LG, Whirlpool and offers customers promotions and new product arrivals.
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Croma presentation ajahar husain NDIM
- 1. The TATA Enterprise Croma TheElectronic Megastore M3 CROMA 1 12/2/2013
- 2. Presented ByPresented ByAjaharHusain Ajahar187 Husain 187 Amrita Singh Amrita219 Singh 219 Jayati 214 Jayati 214 Hitesh Singh 213 Hitesh Singh M3 CROMA M3 CROMA 213 Jitender Sharma 217 Jitender Sharma 217 2 2 12/2/2013
- 3. Company Profile Specialist ConsumerElectronic and durable Retail Chain Specialist Consumer Electronic and durable Retail Chain Outlets Outlets - 50 outlets Located in India 50 outlets Located in India Managing Director - Managing Director Ajit Joshi Ajit Joshi Founded - Founded October 9, 2006 October 9, 2006 M3 CROMA M3 CROMA 3 3 12/2/2013 12/2/2013
- 4. Cont… Industry - Industry Retail Retail WebsiteWebsite- www.cromaretail.com www.cromaretail.com TaglineTag line- We Help You Buy We Help You Buy Head quarter - Head quarter Juhu, Mumbai Juhu, Mumbai M3 CROMA M3 CROMA 4 4 12/2/2013 12/2/2013
- 5. Where We AreIn India ? We help you buy Where We Are In India.? MUMBAI : Juhu, Dahisar, Malad, Santacruz Airport, Vashi CBD Belapur, Bhayandar and Mulund. NEW DELHI : New Deepali Chowk, Rohini, Sahibabad, Indrapuram. BENGALOORU : Koramangla. PUNE : Hadaspur, Aundh, Pimpri, and Kothrud. AHMEDABAD : Memnagar and S.G Highway Junction. SURAT : Ghod Dod Road. AURANGABAD M3 CROMA 5 12/2/2013
- 6. Croma Distribution Centers M3CROMA 6 12/2/2013
- 8. Future Sites We helpyou buy NEW PLACE STRATEGY More Tier 1 Cities and Tier 2 Cities : Tier 1 : Tier 2 : M3 CROMA 8 Kolkata Chandigarh Ahmadabad Lucknow Dheradhun Bhopal 12/2/2013
- 9. Vision To be themost preferred To be the most preferred shopping destination, offering shopping destination, offering unmatched experience unmatched experience innovatively & sustainably innovatively & sustainably M3 CROMA M3 CROMA 9 9 12/2/2013 12/2/2013
- 10. Mission Profitable company by2013 Profitable company by 2013 Create personal customer experience Create personal customer experience Continuous learning Continuous learning M3 CROMA M3 CROMA 10 10 12/2/2013 12/2/2013
- 11. Values I I willhonor my commitments & take responsibility will honor my commitments & take responsibility I I will treat every one fairly with trust and respect will treat every one fairly with trust and respect I I will work for the communitiesaround us will work for the communities around us M3 CROMA M3 CROMA 11 11 12/2/2013 12/2/2013
- 12. logo & punchline We help you buy CURRENT LOGO UPCOMING LOGO CrOmA NEW PUNCH LINE OLD PUNCH LINE “ We Help You Buy” M3 CROMA ‘’Look for all, search for best’’ 12 12/2/2013
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- 15. Retail scenario inIndia Indian Consumer Durable electronic market is estimated to be around Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore. Rs. 80,000 crore. Expected growth of 10-12 % this year. Expected growth of 10-12 % this year. Consumer Durable and Electronic contributing a decent part to retail Consumerin India. and Electronic contributing a decent part to retail industry Durable industry in India. M3 CROMA M3 CROMA 15 15 12/2/2013 12/2/2013
- 16. The Inception OfInfiniti Retail Ltd. M3 CROMA 16 12/2/2013
- 17. Growth and Opportunities •To grow and renew . TAS recruits young postgraduates from leading business schools each year and puts them through an intensive 12month programme. M3 CROMA Tata Administrative Services (TAS) 17 12/2/2013
- 18. Market Share Market share CROMAis covering 18% in terms of market share in retail sector 5% Ezone 13% 37% 18% EZONE is capturing 37% of the market. NEXT NEXT goes with 27% in the market Croma Reliance digital 27% RELIANCE DIGITAL capturing 13% in retailing of electronics segment. others OTHERS contributing 5 % to the retail sector. M3 CROMA 18 12/2/2013
- 19. Product Line Televisions Televisions Refrigerators Refrigerators Air Conditioners AirConditioners Washing Machine Washing Machine Others Kitchen appliances Others Kitchen appliances Gaming Devices Gaming Devices M3 CROMA M3 CROMA 19 19 12/2/2013 12/2/2013
- 20. Brands Associated WithUs M3 CROMA 20 12/2/2013
- 21. Product Strategy We helpyou buy NEW ARRIVALS M3 CROMA IN THE NEAREST CROMA STORE AROUND 21 YOU VERY SOON 12/2/2013
- 22. Other New Arrivalsin Line We help you buy CROMA 3D LED TELEVISION M3 CROMA 22 12/2/2013
- 23. Below Line Promotion Wehelp you buy M3 CROMA 23 12/2/2013
- 24. Above Line Promotion Wehelp you buy M3 CROMA 24 12/2/2013
- 25. A TATA ENTERPRISE BRANDINGSTRATEGY We help you buy M3 CROMA 25 12/2/2013
- 26. Croma at NDIMfor the recruitment Profile - - MT Profile MT Selection Procedure Selection Procedure There are 22rounds for selection There are rounds for selection Group Discussion Group Discussion Personal Interview Personal Interview M3 CROMA M3 CROMA 26 26 12/2/2013 12/2/2013
- 27. Group Discussion Future ofe-commerce to you FDI in retail and its benefit Social networking site Rising fuel price in India E-commerce M3 CROMA M3 CROMA 27 27 12/2/2013 12/2/2013
- 28. Group Discussion Topics Futureof e-commerce to you FDI in retail and its benefit Social networking site Rising fuel price in India E-commerce M3 CROMA M3 CROMA 28 28 12/2/2013 12/2/2013
- 29. Personal Interview Questions M3CROMA 29 12/2/2013
- 30. Personal Interview Questions •Why Croma ? • Your experience • Job responsibilities • Team leader quality • How you motivate your self M3 CROMA 30 12/2/2013
- 31. Students appeared-70 Selected Students– 3 Name of the selected Students Kamal Hassan • Argha Chakraborty • Soumit Mandal • Kamal Hassan Package- 2.5
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- 33. Thank You ! M3CROMA 33 12/2/2013