Croma is a specialist consumer electronics and durable retail chain in India with 50 outlets. It is a Tata Enterprise founded in 2006 and headquartered in Mumbai. Croma aims to be the most preferred shopping destination offering unmatched customer experiences. It has a market share of 18% and competes with retailers like Ezone and Reliance Digital. Croma sells products like televisions, refrigerators, air conditioners, and washing machines from brands like Samsung, LG, Whirlpool and offers customers promotions and new product arrivals.

1. The TATA Enterprise
Croma
The Electronic Megastore
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2. Presented ByPresented ByAjahar Husain
Ajahar187
Husain
187
Amrita Singh
Amrita219
Singh
219
Jayati
214
Jayati 214
Hitesh Singh
213
Hitesh Singh
M3 CROMA
M3 CROMA
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Jitender Sharma 217
Jitender Sharma 217
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3. Company Profile
Specialist Consumer Electronic and durable Retail Chain
Specialist Consumer Electronic and durable Retail Chain
Outlets Outlets -
50 outlets Located in India
50 outlets Located in India
Managing Director - Managing Director
Ajit Joshi
Ajit Joshi
Founded - Founded
October 9, 2006
October 9, 2006
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M3 CROMA
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4. Cont…
Industry - Industry
Retail
Retail
WebsiteWebsite-
www.cromaretail.com
www.cromaretail.com
Tag lineTag line-
We Help You Buy
We Help You Buy
Head quarter - Head quarter
Juhu, Mumbai
Juhu, Mumbai
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M3 CROMA
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5. Where We Are In India ?
We help you buy
Where We Are In India.?
MUMBAI
: Juhu, Dahisar, Malad,
Santacruz Airport, Vashi
CBD Belapur, Bhayandar
and Mulund.
NEW DELHI : New Deepali Chowk,
Rohini, Sahibabad,
Indrapuram.
BENGALOORU : Koramangla.
PUNE
: Hadaspur, Aundh,
Pimpri, and Kothrud.
AHMEDABAD : Memnagar and
S.G Highway Junction.
SURAT
: Ghod Dod Road.
AURANGABAD
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6. Croma Distribution Centers
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8. Future Sites
We help you buy
NEW PLACE STRATEGY
More Tier 1 Cities and Tier
2 Cities :
Tier 1 :
Tier 2 :
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Kolkata
Chandigarh
Ahmadabad
Lucknow
Dheradhun
Bhopal
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9. Vision
To be the most preferred
To be the most preferred
shopping destination, offering
shopping destination, offering
unmatched experience
unmatched experience
innovatively & sustainably
innovatively & sustainably
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M3 CROMA
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10. Mission
Profitable company by 2013
Profitable company by 2013
Create personal customer experience
Create personal customer experience
Continuous learning
Continuous learning
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11. Values
I I will honor my commitments & take responsibility
will honor my commitments & take responsibility
I I will treat every one fairly with trust and respect
will treat every one fairly with trust and respect
I I will work for the communitiesaround us
will work for the communities around us
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12. logo & punch line
We help you buy
CURRENT LOGO
UPCOMING LOGO
CrOmA
NEW PUNCH LINE
OLD PUNCH LINE
“ We Help
You Buy”
M3 CROMA
‘’Look for all,
search for best’’
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13. M3 CROMA
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14. Competitors
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15. Retail scenario in India
Indian Consumer Durable electronic market is estimated to be around
Indian Consumer Durable electronic market is estimated to be around
Rs. 80,000 crore.
Rs. 80,000 crore.
Expected growth of 10-12 % this year.
Expected growth of 10-12 % this year.
Consumer Durable and Electronic contributing a decent part to retail
Consumerin India. and Electronic contributing a decent part to retail
industry Durable
industry in India.
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16. The Inception Of Infiniti Retail
Ltd.
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17. Growth and Opportunities
• To grow and
renew . TAS
recruits young
postgraduates
from leading
business
schools each
year and puts
them through
an intensive 12month
programme.
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Tata
Administrative
Services
(TAS)
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18. Market Share
Market share
CROMA is covering 18% in terms of
market share in retail sector
5%
Ezone
13%
37%
18%
EZONE is capturing 37% of the
market.
NEXT
NEXT goes with 27% in the market
Croma
Reliance digital
27%
RELIANCE DIGITAL capturing 13% in
retailing of electronics segment.
others
OTHERS contributing 5 % to the
retail sector.
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19. Product Line
Televisions
Televisions
Refrigerators
Refrigerators
Air Conditioners
Air Conditioners
Washing Machine
Washing Machine
Others Kitchen appliances
Others Kitchen appliances
Gaming Devices
Gaming Devices
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20. Brands Associated With Us
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21. Product Strategy
We help you buy
NEW ARRIVALS
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IN THE NEAREST CROMA STORE AROUND
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YOU VERY SOON
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22. Other New Arrivals in Line
We help you buy
CROMA 3D LED
TELEVISION
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23. Below Line Promotion
We help you buy
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24. Above Line Promotion
We help you buy
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25. A TATA ENTERPRISE
BRANDING STRATEGY
We help you buy
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26. Croma at NDIM for the recruitment
Profile - - MT
Profile MT
Selection Procedure
Selection Procedure
There are 22rounds for selection
There are rounds for selection
Group Discussion
Group Discussion
Personal Interview
Personal Interview
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27. Group Discussion
Future of e-commerce to you
FDI in retail and its benefit
Social networking site
Rising fuel price in India
E-commerce
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28. Group Discussion Topics
Future of e-commerce to you
FDI in retail and its benefit
Social networking site
Rising fuel price in India
E-commerce
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29. Personal Interview Questions
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30. Personal Interview Questions
• Why Croma ?
• Your experience
• Job responsibilities
• Team leader quality
• How you motivate your self
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31. Students appeared-70
Selected Students – 3
Name of the selected Students
Kamal Hassan
• Argha Chakraborty
• Soumit Mandal
• Kamal Hassan
Package-
2.5

32. M3 CROMA
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33. Thank You !
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