The document discusses the retail industry in India, focusing on the mobile retail store The Mobile Store. It provides details on the company's history, business strategy, target markets, store formats, product offerings, pricing, promotions, and strengths and weaknesses. The Mobile Store is India's first nationwide chain of telecom retail stores, with over 1300 outlets, but it faces challenges in providing consistent customer service and competing with local retailers.
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Store Management PowerPoint Presentation SlidesSlideTeam
Select our content ready Retail Store Management Powerpoint Presentation Slides to create an effective retail merchandising system. The Merchandise management PowerPoint complete deck contains various professional-looking slides such as types of retail format, key drivers of retail growth, key statistics, building & sustaining relationships, global environmental & market trends, retail trends shaping in future, role of information technology in retail, types of retail applications, understanding customers, future trends in multichannel retailing, target audience classification, sales by product category, pricing strategies, stages of product distribution, global market segmentation strategy, location analysis strategy, division of retail activities, retail store organizational structure, information system & supply chain management, operations promotion, marketing communication, sales promotional mix elements, customer loyalty programme options, integrated etc. Furthermore, you can also use the retail marketing presentation deck to showcase ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenge, etc. Download retail business management PPT visuals to enhance the knowledge of your audience. Go further and faster with our Retail Store Management Powerpoint Presentation Slides. They help extend your advantage.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITYBalasri Kamarapu
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
Survey & Comparative Analysis of TATA Croma and NEXT RetailPrashant Dubey
Comparative Analysis of Modern Formats of Retail Outlets with focus in Products, Services and Related Attributes” (specific to TATA Croma and NEXT Retail)
E-COMMERCE
E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an electronic medium such as the Internet.
PERKS OF E-COMMERCE
− Convenience
− Easiness
− Decreasing cost of inventory Management
− Overcome Geographical Limitations
− 24*7/365
− Decrease Costs
− Locate the Product Quicker
− Eliminate Travel Time
− Provide Comparison Shopping
− Enable Deals, Bargains, Coupons, and Group Buying
− Provide Abundant Information
− Personalized Experience
− Easier to Encourage Impulse Buy
− Better customer services
− Increases the productivity
− Customer Reviews
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
Power Point Presentation on the topic Hypermarket prepared by students of Birla Institute of Technology, Mesra, Patna.
Harsh Raj
Satyam Parashar
Mehar Yahya
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITYBalasri Kamarapu
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
Survey & Comparative Analysis of TATA Croma and NEXT RetailPrashant Dubey
Comparative Analysis of Modern Formats of Retail Outlets with focus in Products, Services and Related Attributes” (specific to TATA Croma and NEXT Retail)
E-COMMERCE
E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an electronic medium such as the Internet.
PERKS OF E-COMMERCE
− Convenience
− Easiness
− Decreasing cost of inventory Management
− Overcome Geographical Limitations
− 24*7/365
− Decrease Costs
− Locate the Product Quicker
− Eliminate Travel Time
− Provide Comparison Shopping
− Enable Deals, Bargains, Coupons, and Group Buying
− Provide Abundant Information
− Personalized Experience
− Easier to Encourage Impulse Buy
− Better customer services
− Increases the productivity
− Customer Reviews
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
Power Point Presentation on the topic Hypermarket prepared by students of Birla Institute of Technology, Mesra, Patna.
Harsh Raj
Satyam Parashar
Mehar Yahya
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Case study on Visual Merchandising in Reliance Retail- By Raghav KulkarniRaghav kulkarni
The following Case study sheds Light on how Reliance Retail uses concept of Visual Merchandising and how it influences and Impacts the customer Buying Pattern and Problems associated with it.
Some important notes about retail industry such as:
Strategic Levers of Retailing,
Functions Performed by Retailers,
Types of Retailers,
Customers Perception and Buying Behavior,
Merchandise Management,
Issues with Merchandise Management.
Report -The Viability Of Liverpool Retail India LtdNikita Sanghvi
Through the market survey and personal interviews I suggested a new financial proposal for the Liverpool Retail India Ltd. My suggestions included that the company should keep their merchandise in the new format of retail outlets i.e. Large Format Stores
Though COVID19 is a huge medical and human pandemic, it also seems to have large economic ramifications. Just to help business leaders plan their future, steer their business, employees & customers, we thought we would bring out an impact analysis of business / industries which would get affected in the long term. We will also try to suggest ways of risk mitigation and steering in these uncertain times.
Please reach out via e-mail: ashutosh@thinkasconsumer.com
#covid19 #managingbusiness #longtermeffects #SME #SMB #startups #tacconsulting #thinkasconsumer
A Consulting firm offering Solutions in Business Strategy, Brand Development and Organizational Capability Enhancement
With specialised practices impacting key drivers of Internal & External Customer Value.
Only company with Unique Outsourced CXO concept.
THIS IS A CASE STUDY OF FRUGAL MARKETING ...HOW YOU CAN BUILD BRANDS ALSO WITH LIMITED BUDGETS , AND IN A SMART MANNER ..CHECK OUT WHAT TODAY IS THE CONSUMER TECHNOLOGY BRAND APPS DAILY ( APPSDAILYWORLD.COM )
2. RETAIL INDUSTRY
INTRODUCTION TO STORE
TARGET GROUP
DESIGN
AMBIENCE
BUSSINESS STRATEGY
INSIGHTS
IMPROVEMENTS
STRENGTHS
CONSUMER POWER
3. DERIVED FEOM FRENCH WORD
“RETAILLIER”.
BREAKING THE BULK.
BUY IN LARGE AMOUNT & SELLING IN
AMOUNT THE CUSTOMER NEEDS.
TRANSACTION BETWEEN RETAILER &
CONSUMER.
4. The retail scenario is one of the fastest growing industries in india
Indian retail sector is 5th largest global retail destination
Indian retail sector is dominated by the unorganized sector.
Organized retailing- 3%, unorganized retailing-97%
GFHGFHFGHG
11. India's first countrywide chain of telecom retail outlets and
largest mobile retailer.
The Mobile Store provides multi brand handsets,
accessories, connections, repairs, VAS etc.
1372 outlets.
Vision is to have a network of 2500 stores by 2011 across
650 cities.
12. YOUR'S FAMILY MOBILE STORE aspires to build India’s
premier distribution network of innovative products and services
by leveraging its strengths in sourcing and creating like-minded
channel partners, to stay one step ahead of the dreams of the
electronic society.
We deliver outstanding value by combining ‘High Volumes – Low
Margins’ strategy, to be followed by deep market knowledge with
unconventional thinking, for creation of such channels.
15. Low price : THE MOBILE STORE itself is a Discount Retail
Chain.
Trust : The name itself inspires trust and its consumers rely
on it through all time delivery
Savings : Focuses on the concept of constantly sustainable at
low Price
16. India’s working population (in the 15-49
years age group) constituted around 53% of
the population
Focuses on lower and upper middle class.
21. Design is,
Consistent with image.
“RED” colour easily attract the customer attention.
Racks with the merchandise are arranged neatly along
the walls of the store.
22. The Mobile Store outlets are in three formats:
Large - 1000-1500 square feet
Medium- 800-1000 square feet
Corner-150-200 square feet
with smaller formats located primarily in large
malls.
23. 1
• Selling Space
2
• Merchandise
3
• Personnel Space
4
• Repair space (this may not be present
in most of the shops)
41. WALL COLOUR : WHITE
FLOOR COLOUR : OFF WHITE
LIGHTING : NOT TO BRIGHT
SUFFOCATION : NO, AIR CONDITIONED OUTLET
EMPLOYE BEHAVIOUR : GOOD
UNIFORM : BRIGHT BUT ATTRACTIVE
ATTENDING CUSTOMER : YES
ENVIRONMENT: MUSIC,LED TV
42.
43. Cut price strategy.
5 to 10 % less than MRP.
Focuses on lower and upper middle class.
Inform customers about promotional
offers.
44. • PDA & Smartphone's, Emails, data
transfer etc.,
BUSSINESS
• Fashion phones, Look and elegance
LIFESTYLE
• Multimedia & music, camera, games,
wacky ring tones and wallpapers,
FUN
VALUE FOR MONEY Special offers, discounts and budget
phones.
categorized its mobile device offerings into consumer segments keeping in
mind the profiles and needs of different consumers.
46. The Mobile Store offers :
• Miscellaneous services like monthly bill collections etc.
• stores also offer connections (pre paid and post paid).
•Accessories.
• VAS including ring tones.
• wallpapers and gaming .
47. The products offered by TMS are-
1. Mobiles
2. SIM cards
3. Recharge Coupons
4. Tablets
5. Mobile covers
6. Mobile Chargers
7. Outer frames for mobiles
8. Other Accessories
56. CONNECTION & DATA CARD
MUSIC & GAMING
SERVICE
• REPAIRS
• 2 YEARS WARRANTY
• MOBILE THEFT INSURANCE
• 24*7 CUSTOMER SERVICE
57. 1. Activities, materials, devices, and techniques used to
supplement the advertising and marketing efforts.
2. ADVERTISEMENTS are among the most well-known
sales promotion tools.
3. But other examples include special displays, coupons,
promotional discounts, contests, and gift offers.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71. A value that will purchase a definite quantity, weight, or
other measure of a good or service.
The price of products at TMS are discounted (5%- 10% of
Market Price) and is one of the USPs of the store.
The pricing of the product is decided by the strategic team
and remains uniform in all the outlets across India.
.
72.
73.
74.
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SONY ERRICSON X8 SAMSUNS S3353 CHAT LG OPTIMUS BLACK
76. located in over 1300 locations
areas which have the most customer concentration
SION & High Street Phoenix Mall.
the visibility factor is the key element
site can be seen by potential customers, pedestrians,
vehicular traffic, which may enhance sales or just
window shopping
77.
78.
79. THE MOBILE STORE – POOR CUSTOMER SERVICE
Customer not getting movie ticket because they bought
mobile in discount
POOR HANDSET MODEL
LIMITED MODEL OF MOBILE PHONES
SPACE
80. MOBILE STORE OFFER
an offer from The Mobile Store wherein you get 5% cash back on any mobile
you purchase worth more than Rs. 1,000. However you need to look at the
terms and conditions and I found that the cash back value is redeemable only
on the next purchase you make from the same store. So logically you will end
up buying 2 handsets and spending a bit more.
Difficulty in mobile repair
they don’t have any technician at shop.
81.
82. The design of an environment via:
visual communications
lighting
sound
scent
Presentation
Customized accessories
to stimulate customers’ perceptual and emotional
responses and ultimately influence their purchase
behavior.
85. Important but often overlooked element in
successful store design.
Highlight merchandise.
Capture a mood.
Level of light can make a difference.
86. Sound
Music viewed as valuable marketing tool.
Often make customer feel happy.
Create good atmosphere.
87. Scent
Smell has a large impact on our emotions.
Can be administered through time release
atomizers or via fragrance-soaked pellets placed
on light fixtures.
93. Best products
Best price
Best service
Large range of product.
One stop shop concept for mobile.
Easy accessibility with branches in ‘n’ number of locations and
even a website dedicated to the same.
Repair of mobiles done in case of damage in house.
94.
95. The increasing influence of the western media has led
to a considerable change in the life style of the Indian
consumer.
The economic well being of Indian Middle class and
their growing aspirations for material comforts has
also been responsible for consumer power slowly
gaining momentum in India.
96. Various reason for changing customer needs and
preferences:
1. Single family concepts
2. Dual Income Concepts
3. Limited to One children concepts
4. Willing to spend concepts
5. Brand Preference concepts
97. In Emerging markets, initiating an e-retailing
venture is easy but selling and keeping the
customers happy is more challenging.
The Indian retail industry has always thrived on
personalization, which no CRM software can claim
to do .
98. THOUGH “THE MOBILE STORE” is first mobile retail
store in india but there service is not as they
mentioned.
Because of poor service they are finding difficult to
compete with local retailers.
They are targeting only higher middleclass & higher
level customer so they left people from lower middle
class.
They also not providing good service to their current
class of customer hence create bad image of their
brand.