About Croma. Their Presence, Store locations,Competitors, Online brand interaction of croma, the way croma advertises, Assortment mix of Croma, Inhouse products of croma, VM elements of Croma, Offline store visual merchandizing, Exclusively on croma

1. Croma-Brighter Every Day
GROUP 8
BATCH
M5
Presented By
Akshit Khandelwal
Aashish Jangid
Yash Shrivastav
Nikhil Agarwal
Kunal Mittal
Abhishek Sharma

2. About
Founded 9 Oct 2006
A TATA Enterprise
Headquarters Andheri Mumbai Maharashtra
Tata Cromā is an Indian retail chain for consumer electronics and durables.
Successful expansion into
◦ Cromā Zip stores,
◦ Cromā Kiosks and
◦ latest online vertical, www.croma.com
Infiniti Retail Runs Croma Stores
catered to all multi-brand digital gadgets and home electronic needs in India
Croma Offer a world- Class ambience to shop

3. Presence
Croma Has 8 Categories,180 Brands and 6000 Products
Stores Floor space Between 15000- 20000 Sq. Feet
Stores located in malls 5000-10000 Sq. Feet
Presence-
◦ Online
◦ Stores- OFFLINE
◦ Omni Channel Operations- TATA Cliq

4. Store locations
,Kharghar

5. Competitors
• eZONE
• Vijay Sales
• Reliance digital
• Electro plaza
• Next

7. Online Brand Interaction

9. Products
Audio, Video
& TV
Audio
Speakers
JBL
Sony
Intex
Zebronics
Earphones
JBL
Wireless
Wired
Sony Boat
Headphones Amazon Echo
Video
DVD Players
Sony
Home
Theatre
Sound Bar
Wireless
DTH Homes
Samsung
TV
Amazon
Amazon Fire
Stick
Sony
Bravia OLED
A8F
X9000f
LG Samsung
Camera &
Accessories
Camera
Cannon
DSLR
Eos Digital
EOS 1D
EOS 5D
EOS 6D Mark
II
EOS 7D Mark
II
Power Shot
Power shot
G3 X
G5 X
SX60HS
SX430IS
IXUS
285HS
190
185
INSTAX
Pro
Sony Samsung
Accessories
Camera bags
Lens
Air Blower
Gaming
Portables
Consoles
Home
Appliances
Washing
Machines
Coolers &
Table Fans
Refrigerators
Air
Conditioners
Air Purifiers Printers
Selphy
Cp1000
CP1300
HP Cannon
Kitchen
Appliances
Blenders
Toasters
Ovens
Microwaves
Mixers
Air Friars
Mobiles and
tablets
Kindle Mobiles
HTC
Nokia
Google Pixel
Samsung
Iphone
oppo
Vivo
Tablets
Computer
& Laptops
Desktops
Laptops
ASSORTMENT MIX

10. IN HOUSE PRODUCTS-SIMPLY CROMA

11. VM Elements in a Croma Store
Demonstration- Allow an access to the Product
Category Wise
Displayed related Products along with their core
Separate Section for Particular Brand Display
Go with Products at Billing ends
Brand wise Display as well
Demonstrators from Brand Team
Different Sections for different Products

12. Offline Store Visual Merchandizing

13. Categorisation

15. Quick Picks

16. Exclusive available on croma & e-care

17. Outside Croma