Croma is a national retail chain operated by Infiniti Retail Ltd, a subsidiary of Tata Sons, that sells consumer electronics and home appliances. It aims to provide customers a wide selection of over 6,000 products from 180 brands in a large-format store environment combined with expert advice from well-trained staff. Croma differentiates itself by offering competitive prices, various promotional schemes, and trusted service and installation support through its growing number of stores across India's major cities.

1. Retail Management

2. ‘’Retailer’’ in French means breaking the bulk.
Definition of retail

4. About Croma
• Croma's first store opened on October 9, 2006 at
Juhu in Mumbai, and it's rolling out many more
stores across India. So, no matter where you are,
if you want high-quality products, backed by
advice you can trust, head for the nearest Croma
store.
• Croma is promoted by Infiniti Retail Ltd, a 100%
subsidiary of Tata Sons. Woolworths, one of the
world’s leading retailers, provides technical and
strategic sourcing support, ensuring that you buy
nothing but the best.

5. Design of store
Our stores are large (15,000-20,000 sq ft),
well-planned and designed to make
shopping a pleasure. The world class in-store
experience is backed by robust after-sales
service. First there was mobile shop then
after laptop & then home theatre.

9. Brand image
Brand Philosophy
• If service wasn't important.
• If technology wasn't complex.
• If variety wasn't confusing.
• We would have no reason to be in business.
• We help you buy.

10. Strength
Croma sales people have visited clients'
homes to measure the size of their
bedrooms and recommend a TV.
They have also visited kitchens to measure
the space left by the architect for the fridge
and recommend one accordingly.
Croma also makes recommendations, based
on the energy- and water-saving potential of
the products.

11. Croma products
Croma has over180 brands and 6000 products for you to choose from below€
• Own brand
• Computers
• Home appliances
• Communication
• Gaming
• Small applications
• Large application
• Imaging apart from that Croma, plans to launch new products in rich categories such as jewellery.

12. products
Large Appliances-refrigerator, AC
washing machine

13. • Small appliances-microwave woven

14. • Computers- home PCs, laptops

15. Music and DVD-audios and videos
CDs,DVD

16. • Communicators-mobile phone

17. Imaging-digital camera camcoder

18. • Gaming home entertainment –home theatre
TV &DVD player

19. Why Croma ?

20. Why Croma
Widest range of products
Choose from 6000 products across eight categories
We help you buy
Sound and knowledgeable advice from well-trained advisors to help you make informed
buying decisions.
A name you can trust
Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that
stands for trust and reliability globally.
Customer commitment
Croma not only gives you a world-class shopping experience, but also backs it with great
after-sales service.
Great deals and offers
Croma periodically offers exciting deals on all your favorite products.
A first of its kind
Consumer electronics and durable retail is a fragmented segment and has been largely
catered to by regional players.
Croma is the first of its kind
Large-format, specialist and pan-Indian.

21. Infinite retail limited
About Infiniti Retail Limited
Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The
company has launched Croma, a national chain of mega
stores of consumer electronics and durables. Infiniti Retail
Ltd., owns and runs Croma's retail operations in India, while
Woolworths provides technical support and strategic
sourcing facilities from its global network. The first Croma
store was launched in Juhu, Mumbai on October 9, 2006.
Infiniti Retail Ltd plans to launch stores across India in the
coming months.

22. Stores of Croma in all over India
 Mumbai
Pune
Gujarat
 Chennai
Bangalor
Hyderabad
Aurangabad
Delhi NCR

23. Outlets of Croma
In Mumbai -
• Malad,
• Santacruse east
• Mahim west,
• Bandra west
• Mira road west,
• Dahisar
• CBD belapur
• Vile parle
• Vasi
• Lover parel
• Mulund west
• Pratiksha nager
• Planned to open outlet in Thane

24. Exchange schemes
for T.V. & small appliance under certain circumstances.
They gives installation to submit payment.
They gives 0% of interest on their product.
Promotion schemes

25. concept
The central concept in the Croma store
provide wide display of items
allow the ´touch and feel’
experience for customers and ensure
that trained staff are always there to
help customers to make their right
choice..

26. Promotional strategy

31. Ambience

36. Ordering process
Branch manager pass the order to the
head office.
Order according to availability of product.
Bring product directly from warehouse.
Twice in a week.
Bring products through contractor.

37. Vijay sales

38. Target group
• Middle class
• Upper middle class
• High class

39. Recommendation
They have to low down their price.
They have to increase product
categories more than Vijay sales.
Expands their outlets.

40. Vijay sales
• Opened in 1966.
• First sales sewing machine black & white T.V. &
fans
• 9000 products eleven categories
• Low price drives customer and sales.

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