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Retail Business Environment



A Presentation by Mahesh C. Gupta
About cromā


  India’s first national , large format, specialist retail chain for
consumer durable s & electronics

 Croma is owned and run by Infiniti Retail Limited

 Infiniti Retail – a 100% subsidiary of Tata Sons.

  Woolworths Ltd, provides technical support and strategic
sourcing facilities from its global network.

 The first Croma store was launched in Juhu, Mumbai on
October 9, 2006
About cromā


 Croma has over 180 brands and 6000 products

  Plush stores, floor space between 15,0000 to 20,000 sq.
feet

 15 Stores currently located in 5 cities.

 Croma planning to open 100 stores across India by
Store Formats


Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.

Croma Stores located in Malls – 5000 to 10,000sq. ft.
Product Category


Large Appliances – Refrigerators, AC, Washing Machines
Small Appliances – Microwave owen
Computers        - Home PCs, Laptops
Music & DVD      - Audio & Video CDs/DVDs
Communications- Mobile phones
Gaming           - Gaming Hardware/Softwares
Home Entertainment – Home theatre, T. V., DVD players
Imaging          - Digital Camera, Camcoder
Store Locations


Mumbai       – Juhu, Malad, Santacruz Airport, Dahisar,
               CBD Belapur, Vashi, Bhayandar & Mulund

Pune         – Wanowari & Yerwada

Ahmedabad    – Memnagar & S G Highway Junction

Surat        – Ghod Dod Road

Bengalooru   – Koramangala

New Delhi    – New Deepali Chowk
Contact Details


 Support Office Address:

Infiniti Retail Ltd.
202 Akruti Centre Point
Next to Marol Telephone Exchange,
MIDC, Andheri (East),
Mumbai 400093. India.

Phone: +91 22 6710 1900

Fax: +91 22 6710 1903

 Website: http://www.cromaretail.com
Store Photo
Store Photo
Store Photo
Thank You!!

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Croma

  • 1. Retail Business Environment A Presentation by Mahesh C. Gupta
  • 2. About cromā India’s first national , large format, specialist retail chain for consumer durable s & electronics Croma is owned and run by Infiniti Retail Limited Infiniti Retail – a 100% subsidiary of Tata Sons. Woolworths Ltd, provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006
  • 3. About cromā Croma has over 180 brands and 6000 products Plush stores, floor space between 15,0000 to 20,000 sq. feet 15 Stores currently located in 5 cities. Croma planning to open 100 stores across India by
  • 4. Store Formats Croma Stand Alone Stores – 15,000 to 20,000 sq. ft. Croma Stores located in Malls – 5000 to 10,000sq. ft.
  • 5. Product Category Large Appliances – Refrigerators, AC, Washing Machines Small Appliances – Microwave owen Computers - Home PCs, Laptops Music & DVD - Audio & Video CDs/DVDs Communications- Mobile phones Gaming - Gaming Hardware/Softwares Home Entertainment – Home theatre, T. V., DVD players Imaging - Digital Camera, Camcoder
  • 6. Store Locations Mumbai – Juhu, Malad, Santacruz Airport, Dahisar, CBD Belapur, Vashi, Bhayandar & Mulund Pune – Wanowari & Yerwada Ahmedabad – Memnagar & S G Highway Junction Surat – Ghod Dod Road Bengalooru – Koramangala New Delhi – New Deepali Chowk
  • 7. Contact Details Support Office Address: Infiniti Retail Ltd. 202 Akruti Centre Point Next to Marol Telephone Exchange, MIDC, Andheri (East), Mumbai 400093. India. Phone: +91 22 6710 1900 Fax: +91 22 6710 1903 Website: http://www.cromaretail.com