Impressions is a wedding retail company established in 2009 in Worli, Mumbai, with a vision to become the leading wedding store in India. Targeting affluent families and young couples, the company offers a wide range of merchandise and a premium shopping experience, while planning to expand through various retail models. The store emphasizes convenience, personalized service, and integrated IT solutions for inventory and customer management.

2. Marriages are made in
heaven but …………
arranged by

3. RETAIL - WEDDING SHOP
• Punit Amberkar P-02
• Deepak Bagal P-05
• Atul Chougule P-11
•Vaibhav Dabre P-13
• Vishal Dubey P-20
• Kunal Mehta P-40

4. Flow of presentation
 Introduction about the Company
 Customer Profile
 External location Analysis
 Internal layout plan
 Expansion Plans
 IT platform

5. INTRODUCTION

6. Impressions
VISION
 To be a global retailer in India and achieve
no 1 position in the Indian market in
wedding store category.
POSITIONING
 IMPRESSIONS is positioned as a family store
delivering a complete shopping experiences
defined by its mission ,vision and values.

7.  In 2009, IMPRESSIONS launches at Worli
 Setting up shop in 2009 with its flagship store
in Worli, Mumbai, Impressions is a member of
Sisodia corp of companies.
 Impression is the first retail venture by
F.Sisodia Corp, promoted by Mr.Prakash
Sisodia, Mr.Avinash Sisodia and Mr .Sandesh
Sisodia have been leaders in textile business
for over 25 years.

8.  With its wide range of merchandise, exclusive
counters of international brands and world-
class customer service, Impressions will bring
international standards of shopping to the
Indian consumer providing them with a world
class shopping experience.

9. STPD STRATEGY

10. Customer profile
 Impressions core customers represent a
strong SEC A and SEC B skew.
 Age group of 18 years and above .
 Majority - families and young couples with a
annual household income above Rs. 10 Lakhs
and an annual spend of Rs.2 lakhs.
 A large number of Non - Resident Indians visit
the shop for ethnic clothes in the international
environment they are accustomed to.

11. STPD
 Target audience
 SEC A AND SEC B
 Future
 Positioning
“ Hum Jode Rishtey Dil Ke…”

12.  Differentiation
A new lifestyle destination
 One-stop shop for brides and grooms
 Hassle-free experience to the customers
 Architect and interior designer, has created unique
ambience
 Different music and lighting arrangements

13. EXTERNAL LOCATION ANALYSIS

14. Location
 Worli , South of Mumbai
This is another place famous for housing corporate offices.
Situated here are Nehru Science Centre, National Stock
Exchange (NSE) at Mahindra towers. It also houses Nehru
Centre, one of the premier place for trade exhibitions.
For those who love to stroll, Worli Sea Face is an ideal spot
for them as there are no shops and establishment near
them. Just opposite Worli Sea Face is Worli Diary. It also
houses Regional Transport Authority ( RTO), which controls
Mumbai traffic

15. Location conti
Accessibility
 Worli Railway Station lies on the Mumbai Central –
Dadar line of Western Railways.
 Chhatrapati Shivaji International Airport is about
11 km north of Worli.
 Nearest major railhead is Dadar Central Railway
Station, which is around 5 km east.
 Chhatrapati Shivaji Terminus Railway Station is
around 11 km south.
 Areas Near Worli, Prabhadevi

16. Why atria mall
 330 Feet expanse and 24 feet high clear glass frontage for
showrooms
 Restaurant, Discotheque, Entertainment Zone
 Ideal floor to floor height
 Separate service lifts
 1,00,000 sq. ft. car parking in double basement
 Advance fire detection and fire fighting system
 Professionally Managed and Maintained

17. Location Plan

18. Brands at atria mall
 MANGO CHARLES & KEITH RED EARTH COSMETICS
 LEVIS BOUTIQUE NIKE GILI
 CAT WALK IN TOUCH ALDO SHOES
 NICOLI (SAMBENA) TOMMY ZEST (SIGMA)
 JASHN BIBA ASHMINA BARBIE
 BIZARRE CARBON Accessories LILLIPUT
 IDENTITI ARCHIES HIDESIGN
 ORCHESTRA ALLENSOLLY SONY
 KIAH VAN HUSSEN LOUIS PHILIPPE
 WATCHES OF SWITZERLAND PETER ENGLAND S.F.JEANS
 PEPE JEANS GKB OPTOLABS UNITED COLORS OF BENETTON
 PROVOGUE SAMSONITE APPLE BOUTIQUE
 LOREAL SALOON H2O +(COSMETICS) CHEMISTRY (eStyle)
 SPYKAR SCRAM BIJOUX
 PRETTY SECRETS JOCKEY AOS
 SURUCHI KAILASH PARBAT (Chaat)
 SHAMIANA (TANDOOR & INDIAN CUISINE) FRESCO (JUICES AND MOCKTAILS)
 SANTINOS - (PIZZAS & PASTA) SALA THAI - (THAI CUISINE)
 MAGIC WOK - (CHINESE CUISINE) DOSA PLAZA (South Indian) CHINA GATE

20. INSTORE LAYOUT

22. EXPANSION STRATEGIES

23. Expansion model
 COCO – Company Owned Company Operated
 COFO – Company Owned Franchisee Operated
 FOFO – Franchisee Owned Franchisee
Operated
 Successfullyadopted by KKCL – Kewal Kiran
Clothing Ltd and Koutons Retail

24. COCO – company owned company operated
 Currently only 1 store at Worli
 Plans to put up stores by 2009 End in Metro
Cities countrywide
 Margin would be around 42-45%

25. COFO – company owned franchisee operated
• Land is owned by the Company and will be leased
• All expenses henceforth are borne by the Franchisee
• Franchisee will use LOGO, Inhouse Brands, Integrated IT
platform, Layout, Furniture Styling, Colour Schemes etc.
• Working capital incurred on inventory is borne by the
franchisee
• Maximum 4 more COFO’s in Mumbai and near by area
• Margin would be around 25-29%

26. FOFO – franchisee owned franchisee operated
 All expenses are borne by Franchisee
 He will have to use all the inputs provided by
the company as stated in the earlier slide
 Working capital incurred on inventory is borne
by the franchisee
 Margin would be around 32-35%

27. IT PLATFORM FOR THE SHOP

28. IT platform
POINT OF SALE INVENTORY CLIENT DATABASE
• Easy To Use Interface • Extensive Reports • Customer Quick Search
• Complete On-Screen Help • Color & Size Matrix • Client Prices & Tax Setup
• Four Security Levels • Gift Baskets & Kits • Detailed Client History
• Product Photos • Purchase Orders • Reward Points Program
• Touch-Screen Ready • Supplier Database • Targeted Mailing Lists
• Multi-Register • Multiple Inventories • Email Addresses
• Time Limited Specials • No Size Limits • Birthday / Anniversary
• Credit & Gift Card • Serial Number Tracking • Standard Discount
Processing • Purchase Orders • Prints Envelopes & Labels
• Random Weight Barcodes • Customer Orders • Onscreen Photo ID
• Sales Commissions • Built-In Backup • Data Import & Export
• Suspended Sales • Multi-User • Unlimited Database Size
• Packing Slips & Labels • Sales Promotions • Sorts By Purchase Date
• Exports To MS-Excel • Import & Export • Send Invoices By Email
• Suggestion Selling • Inter-store Transfers
• Staff Time clock • Internet
Communications
• Auto Stock Numbering

29. POS screen

30. Inventory control screen

33. Client information screen

36. Thank
you