- Infiniti Retail operates 25 Croma stores in India selling consumer electronics and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products under the Croma brand across categories like wine coolers, ACs, and vacuum cleaners that offer quality comparable to leading brands but at 20-30% lower prices.
- Next Retail operates over 370 stores across India selling various consumer durable brands and products like ACs, TVs, home theaters. It has doubled its turnover in the current financial year and plans to reach a turnover of Rs. 1,250 crore with 500+ stores. LCD TVs and home theaters are fast growing categories.
This file includes exclusive details of Tata Croma. Details are provided as follows.
Executive Summary
Socio-Economic Importance of TATA CROMA
Identifying the Retail Type and its Product categories
Key Strategic drivers of the Retail Industry
Modern Technologies deployed by TATA CROMA
Marketing Mix Strategy by TATA CROMA
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
COSMOTALKS 2018: Retail 2025: adapt to the new beauty retail landscape- Andre...ELSE CORP
COSMOTALKS ‘Retail 2025: adapt to the new beauty retail landscape’.
On Friday 16 March, ELSE Corp‘s CEO & Co-Founder, Andrey Golub, presented his vision of the Retail of the Future during the COSMOTALKS, “a perfect combination of strategic insight and granular detail, with coverage that moves as fast as the market itself”.
more info: http://www.else-corp.com/mypowderful-cosmoprof-2018
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
Research and Recommendations of B2C Ecommerce Project Report for MENA.WasimShamsMohammed
My answers to "give me a business plan in ecommerce" during a month's work for a client. Please use as per your requirements. I hope it benefits entrepreneurs seeking investments, investors, students and teachers of digital marketing. #freeprojectsforhumanity
This file includes exclusive details of Tata Croma. Details are provided as follows.
Executive Summary
Socio-Economic Importance of TATA CROMA
Identifying the Retail Type and its Product categories
Key Strategic drivers of the Retail Industry
Modern Technologies deployed by TATA CROMA
Marketing Mix Strategy by TATA CROMA
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
COSMOTALKS 2018: Retail 2025: adapt to the new beauty retail landscape- Andre...ELSE CORP
COSMOTALKS ‘Retail 2025: adapt to the new beauty retail landscape’.
On Friday 16 March, ELSE Corp‘s CEO & Co-Founder, Andrey Golub, presented his vision of the Retail of the Future during the COSMOTALKS, “a perfect combination of strategic insight and granular detail, with coverage that moves as fast as the market itself”.
more info: http://www.else-corp.com/mypowderful-cosmoprof-2018
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
Research and Recommendations of B2C Ecommerce Project Report for MENA.WasimShamsMohammed
My answers to "give me a business plan in ecommerce" during a month's work for a client. Please use as per your requirements. I hope it benefits entrepreneurs seeking investments, investors, students and teachers of digital marketing. #freeprojectsforhumanity
Future of retail global trends summary nov 2020Future Agenda
This is an updated summary of 60 global trends that may impact the world of retail over the next decade. Multiple expert discussions across Asia, Europe, MENA and North America have developed and shared these insights that have been curated into ten key shifts.
As we finalise the future views before wider public sharing, we very much welcome your feedback on these and which may have greatest future impact.
douglas.jones@futureagenda.org
@futureagenda
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
Las tendencias que están redefiniendo la experiencia del cliente y su fidelización - See more at: http://www.sitel.com/es/noticias/sitel-senala-las-tendencias-que-estan-redefiniendo-la-experiencia-del-cliente-y-su-fidelizacion/#sthash.tMdJEjiA.dpuf
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
Future of retail - Five key future trends - 9 Dec 2020Future Agenda
Future of Retail – Five Key Trends
The pandemic has accelerated change across many sectors – and especially retail. More online, less physical and empty malls have been evident globally. So what about the next ten years? What changes will continue to accelerate, which will rebalance, and which new ones will emerge?
Based on extensive dialogue with retail, tech and city leaders globally, this new point of view brings together the major shifts in the mix collated under five key trends – Reemphasis on the Local, Identity Insights, Automated Retail, Continuous Interaction and Informed Consumers.
Now being used to stimulate new thinking, innovation and strategy development in multiple projects around the world, this is being shared to continue dialogue on changes and impact.
We welcome your views @futureagenda
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST...Jim Boukouray, PhD
According to #McKinsey’s latest report, revenues for the global fashion industry (apparel and footwear sectors) will contract by 27 to 30 percent in 2020 year-on-year, although the industry could regain positive growth of 2 to 4 percent in 2021. For the personal luxury goods industry (luxury fashion, luxury accessories, luxury watches, fine jewelry, and high-end beauty), we estimate a global revenue contraction of 35 to 39 percent in 2020 year-on-year, but positive growth of 1 to 4 percent in 2021.
Hence, the importance of this retail survival guide which sums-up the best contingency plans and strategies for the disruptive age.
If you have missed our preemptive thinking articles, surveys and interviews on how to turn COVID-19 into a 5.0 Accelerator, here is your chance to grab a courtesy copy of our latest blog and sign-up for our newsletters at https://multidev.com/blog/
Effective Communication and Marketing to Build a BrandOnkaro
You have a great idea, product or service and how you communicate it and market it makes all the difference. This workshop consists of exercises and examples to help you effectively communicate and market your ideas.
You can better communicate your ideas and business concepts with these effective communication exercises. Then you can market it as a strong brand by defining your value proposition and creating a visual identity based on how you'd like to be perceived.
Hélène is going to explain how to transform your food blog into a powerful brand. Branding can seem like a very daunting process but with some clear guidelines/examples and cheat sheets it can be made easy. She will take you through key branding principles when developing, growing, running your blog and explain how clear branding is really helpful when developing logos, website design, social media presence, PR pack… and approaching other brands.
Future of retail global trends summary nov 2020Future Agenda
This is an updated summary of 60 global trends that may impact the world of retail over the next decade. Multiple expert discussions across Asia, Europe, MENA and North America have developed and shared these insights that have been curated into ten key shifts.
As we finalise the future views before wider public sharing, we very much welcome your feedback on these and which may have greatest future impact.
douglas.jones@futureagenda.org
@futureagenda
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
Las tendencias que están redefiniendo la experiencia del cliente y su fidelización - See more at: http://www.sitel.com/es/noticias/sitel-senala-las-tendencias-que-estan-redefiniendo-la-experiencia-del-cliente-y-su-fidelizacion/#sthash.tMdJEjiA.dpuf
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
Future of retail - Five key future trends - 9 Dec 2020Future Agenda
Future of Retail – Five Key Trends
The pandemic has accelerated change across many sectors – and especially retail. More online, less physical and empty malls have been evident globally. So what about the next ten years? What changes will continue to accelerate, which will rebalance, and which new ones will emerge?
Based on extensive dialogue with retail, tech and city leaders globally, this new point of view brings together the major shifts in the mix collated under five key trends – Reemphasis on the Local, Identity Insights, Automated Retail, Continuous Interaction and Informed Consumers.
Now being used to stimulate new thinking, innovation and strategy development in multiple projects around the world, this is being shared to continue dialogue on changes and impact.
We welcome your views @futureagenda
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST...Jim Boukouray, PhD
According to #McKinsey’s latest report, revenues for the global fashion industry (apparel and footwear sectors) will contract by 27 to 30 percent in 2020 year-on-year, although the industry could regain positive growth of 2 to 4 percent in 2021. For the personal luxury goods industry (luxury fashion, luxury accessories, luxury watches, fine jewelry, and high-end beauty), we estimate a global revenue contraction of 35 to 39 percent in 2020 year-on-year, but positive growth of 1 to 4 percent in 2021.
Hence, the importance of this retail survival guide which sums-up the best contingency plans and strategies for the disruptive age.
If you have missed our preemptive thinking articles, surveys and interviews on how to turn COVID-19 into a 5.0 Accelerator, here is your chance to grab a courtesy copy of our latest blog and sign-up for our newsletters at https://multidev.com/blog/
Effective Communication and Marketing to Build a BrandOnkaro
You have a great idea, product or service and how you communicate it and market it makes all the difference. This workshop consists of exercises and examples to help you effectively communicate and market your ideas.
You can better communicate your ideas and business concepts with these effective communication exercises. Then you can market it as a strong brand by defining your value proposition and creating a visual identity based on how you'd like to be perceived.
Hélène is going to explain how to transform your food blog into a powerful brand. Branding can seem like a very daunting process but with some clear guidelines/examples and cheat sheets it can be made easy. She will take you through key branding principles when developing, growing, running your blog and explain how clear branding is really helpful when developing logos, website design, social media presence, PR pack… and approaching other brands.
Why & How to Design a Deck: Transform Slides into Remarkable PresentationsOnkaro
To schedule a workshop and find out more about our workshops contact us at info@onkaro.com
PDF Version: goo.gl/zG3jPk
Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets it funded.
This presentation and the tips will help you communicate your ideas in a visually appealing way making your ideas more powerful!
If you are a Startup Founder or working on a deck to be presented to investors, clients and potential business partners then this presentation is for you!
"Why & How to Design a Deck" covers the reasons and the ways to communicate ideas and business concepts through captivating visual design.
We have some useful tips & tricks to help you design better stories and create better slides!
This presentation includes:
How to Design a Talk
How to Design the Slides
Resources for better visual design
Tips & Tricks to create better slides
Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets that idea funded! Pitch Coach & Presentation Wizard of Silicon Alley, Gokce "GG" Gizer has helped over 250+ startups perfect their pitches and design their decks in New York, San Francisco, Toronto and Istanbul. Check out her insights and exercises to help you communicate your ideas through engaging and memorable pitches and in a visually appealing; making them more powerful!
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
Workshop on How to Think Strategically.
We teach brand leaders to think strategically. We show them how to ask the right questions before seeing solutions, how to map out a range of decision trees that intersect and connect by imagining how events will play out. We take them through the 7 elements of good strategy: vision, opportunity, focus, speed, early win, leverage and gateway. We look at strategy from a competitive position, consumer connectivity, core strength and situational
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Though COVID19 is a huge medical and human pandemic, it also seems to have large economic ramifications. Just to help business leaders plan their future, steer their business, employees & customers, we thought we would bring out an impact analysis of business / industries which would get affected in the long term. We will also try to suggest ways of risk mitigation and steering in these uncertain times.
Please reach out via e-mail: ashutosh@thinkasconsumer.com
#covid19 #managingbusiness #longtermeffects #SME #SMB #startups #tacconsulting #thinkasconsumer
A Consulting firm offering Solutions in Business Strategy, Brand Development and Organizational Capability Enhancement
With specialised practices impacting key drivers of Internal & External Customer Value.
Only company with Unique Outsourced CXO concept.
THIS IS A CASE STUDY OF FRUGAL MARKETING ...HOW YOU CAN BUILD BRANDS ALSO WITH LIMITED BUDGETS , AND IN A SMART MANNER ..CHECK OUT WHAT TODAY IS THE CONSUMER TECHNOLOGY BRAND APPS DAILY ( APPSDAILYWORLD.COM )
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. 28 | TV VEOPAR JOURNAL | DECEMBER 08 | adi-media.com | An ADI Media Publication
Ajit Joshi, Managing Director and Chief Executive
Officer, Infiniti Retail Limited
O
n Croma stores
Infiniti Retail Limited is
a 100 percent subsidiary
of Tata Sons and operates Croma,
a national chain of mega stores of
consumer electronics and durables.
Currently, we are operating a total of
25 Croma stores in India – nine Cro-
ma stores and a Croma Zip store at
the domestic airport in Mumbai; two
Croma stores in Ahmedabad; three
Croma mega stores in Pune; one in
Surat; three in Bengalooru; one in
Delhi; five Croma stores in Delhi
NCR – Faridabad, Greater Noida,
and Ghaziabad respectively; and one
store in Vadodara. We expect to be
35 stores chain by March 2009 and
100 stores chain by March 2011.
On private labels
We have successfully launched our
private label across select catego-
ries in all our stores. In less than
a month, we have witnessed some
good numbers.
Products that have currently hit the
shelves and have picked up well are:
Croma wine cooler – almostll
stocked out
Croma split AC 1 ton – picking up ll
Croma split AC 1.5 ton – veryll
good response
Croma wet and dry vacuum clean-ll
er – within a week clocked good
numbers
Croma handy car vacuum cleanerll
Our strategy for bringing in prod-
ucts under our label is two fold:
Products that are premium in quality,
that is, at par or better than the lead-
ing brand in that category but priced
20-30 percent lower. These are target-
ed at smart shoppers who look at qual-
ity products at the best possible price.
Secondly, products that are innova-
Infiniti Retail
tive and are a unique assortment
available only to Croma customers.
Thepremisebehindlaunchingourown
label is to strengthen our philosophy of
helping customers buy by bringing in
a carefully selected assortment that
suits their requirement to the tee. Our
collection therefore is called Hand-
picked by Croma, though the brand we
will operate under it will be Croma.
The USP of Croma brand is:
Tata seal of authenticityll
Involvement at each stage to bringll
the best possible product
Full ownership and responsibilityll
Giving our customers all No Ques-
tions Asked Replacement War-
ranty and an extended warranty
absolutely free
Stringent quality control – regu-ll
lar quality audits by reputed
agencies
Attractive finance and exchangell
schemes
We thus want to leave no stone un-
turned to give our customers com-
plete peace of mind and assurance
that it’s truly the best buy. Our
private label brand ambassadors
will guide customers on the product
benefits and features to help them
make informed decisions.
Soon we shall cut across categories
by launching products ranging from
mixers, microwave ovens, toasters,
massagers to music systems, lap-
tops, and LCD TVs.
List of some products that are expect-
ed to be in stores by January are:
Microwave ovens: grill, convectionll
and solo
Boom box : 2 types of LCD TV andll
iPod
Digital photo framell
Oven-toaster-grillerll
Blender and chopperll
Toastersll
Cordless kettlell
Massagers – foot, mini massager,ll
bendable massagers
Laptop bags of 3- 4 typesll
Fans – box fans, standing fans,ll
tower fans
We are also in the process of rolling
out dedicated CRM for private label
to ensure customer satisfaction.
Infiniti Retail.indd 28 12/30/08 1:16:41 PM
3.
4. 30 | TV VEOPAR JOURNAL | Q-III | DECEMBER 08 | adi-media.com | An ADI Media Publication
Sunil Mehta, Chief Executive Officer, Next Retail
India Limited
O
n sales trends in 2008
Next is a multi-brand, multi-
product outlet and stocks an
entire range of consumer durables
including air conditioners, LCD and
plasma TVs, home theater systems,
washing machines, refrigerators,
microwave ovens, and small home
appliances of the brands LG, Sam-
sung, Sony, Electrolux, Kelvinator,
Whirlpool, Onida, Philips, Kenstar,
Videocon, and Sansui. Next also
stocks Xbox of Microsoft, computers
and laptops of Acer, HCL, Lenova,
and HP. Next has recently intro-
duced imaging and accessories prod-
uct categories and plans to expand
operations in these categories to all
outlets in the current year.
Next aims at changing the way an
Indian consumer shops for electron-
ics. Next Retail India Limited has
more than 370 outlets across 16
states with a presence in 187 towns
spanning metros and large towns.
Next has more than doubled its last
year’s turnover in the current finan-
cial year. Plans ahead are more am-
bitious with a targeted turnover of
Rs. 1,250 crore for the current finan-
cial year with 500 plus outlets.
Next stands by its brand promise of
Best brands. Best bargains. It has
opened up a world of choices for shop-
Next Retail
ping enthusiasts (including home-
makers) across all demographic and
psychographic segments.
On emerging product
categories and fast selling
products
LCD TVs and home theaters are
the major focus categories as they
are witnessing massive growth. The
primary reason is drop in the prices
by all brands which made the cat-
egories within reach of wide section
of consumers. Also, the increased
aspiration of Indian consumers has
brought these categories into focus.
In today’s market scenario, digital
still camera is one of the fastest
growing categories along with LCD
TVs. Split ACs with flat fascia pan-
els have gained popularity. Due to
this, the contribution of split ACs
has gone up to 60 percent whereas
40 percent is contributed by win-
dow ACs. Frost free refrigerators
in metros have grown more than the
direct cool segment. The growth in
fully automatic washing machines
segment is higher than in semi auto-
matic washing machines segment.
On issues to be addressed
The key issues to be addressed
by any retail organized today are
trained manpower; managing con-
flict of interest with traditional
channels; proposition of private la-
bels; and IT Infrastructure.
“Next has more than
doubled its last year’s
turnover in the current
financial year.”
Next Retail.indd 30 12/30/08 3:11:47 PM
5. An ADI Media Publication | adi-media.com | DECEMBER 08 | Q-III | TV VEOPAR JOURNAL | 31
Peshwa Acharya, CMO & Head - Marketing &
Consumer Experience, Reliance Digital Retail Limited
O
n sales trends in 2008
Reliance Digital is a Rs. 500
crore company on an annual-
ized basis. For 2009, we are going to
register four-fold growth over the cur-
rent year targeting Rs. 2,000 crore.
Our focus is on consumer technology
solutions. Our idea is not just to sell
consumer brands and products but
also the relevant technology solutions.
Our endeavor is to understand what
consumers want and suggest them
the right products. Reliance Digital
is a premium format with relatively
greater emphasis on premium catego-
ries like LCD TVs and frost free refrig-
erators over CRT TVs and single door
refrigerators. Reliance Digital has in-
troduced Reliance resQ, a network of
in-house service centers that will pro-
vide post-sales support services. It is
managed directly by Reliance Digital.
Reliance Digital carries out strong na-
tional promotional campaigns, which
have been created into marketing
properties Anniversary Promotion in
May and You are the King Diwali pro-
motion in Oct 2008. Such promotional
campaigns receive fantastic consumer
response and our sales shoot up.
On emerging technologies
There is a clear shift toward laptops,
which are clearly becoming a house-
hold use product. Wi-fi is another
emerging technology, transforming
the way Internet is used at home.
Gaming consoles and gaming as a cat-
egory are also becoming very popular.
Digital cameras are growing at a fast
pace. In the music segment, MP3 play-
ers are taking off. LCD TVs, double
door refrigerators, and fully automatic
washing machines are the emerging
products. Home theaters are becoming
Reliance Digital
more sophisticated and multi format.
On fast selling products
LCD TVs, digital cameras, laptops,
mobile phones, and split air condi-
tioners were the fast selling products
during the year.
On private labels
In private labels, our focus presently is
on accessories and not on parent prod-
ucts. Our aim is to primarily establish
Reliance Digital as a destination for
national and international brands.
Once this goal is accomplished, we will
start selling more private labels. Pri-
vate labels are already contributing
5-10 percent to the overall turnover of
Reliance Digital, which may increase
to 20 percent in 2009.
Issues that need to be addressed
Most of the costs of retailing are going
up, while in digital retail, the year-
on-year consumer realization may
actually come down. The other issue
is that rentals are skyrocketing and
need to be brought down. Retaining
and training of good manpower is an-
other challenge. Also there is a high
cost of informing and communicating
with our target consumers, which is
becoming expensive; it is getting
more difficult to catch the premium,
time stretched consumers.
Also, vendors, brands, and manu-
facturers should try to understand
the special significance of modern
retailing. We should jointly focus on
creating fantastic consumer experi-
ence, which no other traditional or
small formats can create. So, modern
vendors should capitalize on this op-
portunity. Modern retailing can re-
ally be the seeding point for many of
the new categories and technologies
like wireless routers, MP4, Full HD,
Blu Ray, mobile blue tooth, gaming,
etc. This is where they can conduct
seeding, consumer understanding,
test trials, product modifications, un-
derstanding the needs of the Indian
consumers, and thus drive home new
concepts to consumers easily.
Reliance Digital.indd 31 12/30/08 3:11:16 PM