CRM systems provide benefits like insights into sales activities, identifying profitable customers, and integration with other applications, but can also have disadvantages. CRM may result in duplicated tasks if not implemented properly, be costly to scale, and face challenges in training users. A CRM solution also risks failure if it is not customized to a company's specific business objectives.

1. Advantage and Disadvantage of CRM
B y : M a r y G r a c e R . A g u i l a r

2. • Helps companies get an insight in to their
sales activities
• Helps in identifying profitable/ unprofitable
customers
• Its possible to integrate CRM with many third
party applications/ web-based applications
• Some CRM vendors support accessing the
CRM system through mobile phones/ Tablet
computers

3. Disadvantages
-CRM may result in duplication of tasks
-Scalability may be limited or costly
-Educating the users about the proper CRM
usage and getting them to actually use
it, might be a challenge
-If the CRM solution is not customized to the
business objectives of a particular
company, the implementation might fail.