Primmero CRM Suite is an effective tool in this regard. It is a complete Customer Management Solution which would satisfy customers of various domains like Sales, Manufacturing, Production etc.

1. PRIMMERO CRM SOLUTION CRM Solution for small and medium organisations

2. Introduction Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

3. Introduction The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.[1] Customer relationship management denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.

4. Benefits These tools have been shown to help companies attain these objectives: Streamlined sales and marketing processes Higher sales productivity Added cross-selling and up-selling Improved service, loyalty, and retention Increased call center efficiency Higher close rates Better profiling and targeting Reduced expenses Increased market share Higher overall profitability Marginal costing

5. CUSTOMER AND CONTACT MANAGEMENT When an organization is dealing with a large customer base, it is always difficult to keep track of the information related to these customers and the contact person in each of the organization. This module is designed to document and manage customer information and there by building strong and long lasting customer relationships , including unmet customers, new customers, existing customers and valuable customers.

6. ACTIVITY MANAGEMENT Campaigning Lead Generation Communication & Task Management Allocation/Reallocation of tasks Daily Reporting of Employees

7. SALES/SERVICES MANAGEMENT Sales Management is a proven method of selling products and services to new and existing customers. It uses for following sales entities: Leads Opportunities Customers Contacts Activities Good Leads are qualified and converted into selling opportunities and bad leads are disqualified do not generate a selling opportunity and are ignored.

8. SALES/SERVICES MANAGEMENT 1. Opportunities 2. Quotation 3. Sales Order 4. Sales Invoice

9. Primmero CRM Reports Account and Contact Reports Campaign Reports Lead Reports Opportunity Reports Quotation Report Sales Order Report Sales Invoice Report

10. Advantages of Primmero CRM Suite Primmero CRM has the tools to help you control costs, increase sale's opportunities and customer satisfaction. Coordinates interactions across all channels in "real time" Provides single view of the customer across the enterprise from sale's lead to purchase to help desk Support. In depth customer management to acquire and retain customers and increases customer satisfaction Business, sale's opportunities and lead development to improves sales team efficiency Customizable Sales Pipeline to manage leads to sales at every step

11. Advantages of Primmero CRM Suite Groups customers by keywords for profiling, sales and marketing campaigns, training and more. Supports multi-message campaigns via e-mail, mail etc. Allows unlimited contacts per customer Full, definable three tier system - organizations, departments, contacts - tiers are customizable Easy access to vital customer information Easy to customize Reduce support time and control costs

12. Contact Primmero Primmero Technologies (P) Ltd. 39/5523-A, Ground Floor, South Bridge Avenue, Panampilly Nagar, Cochin-682036 Ph: +91 484 4011224 Email: binoshalexbruce@primmerogroup.com / ajith@primmerogroup.com www.primmerotechnologies.com

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