3. CLOSE-UP OF MINT
People
BEE Level 3 contributor
Over 85 happy employees
Customers
Over R1,4 Billion orders has gone through our systems
Over 12, 000 CRM users
Hybrid Cloud Experts
Security
Mint is ISO 27001:2005 Certified
12. CRM – Typical Use Cases : Marketing
Marketing Automation is
simply the most effective way
for your company to generate
new leads, nurture them
through the sales funnel and
deliver qualified buyers to your
sales team.
TOFU MOFU BOFU
SALES FUNNEL
The CRM Team - Go To Market – Marketing Automation.
Messaging:
Companies focus on traditional Sales Funnel Management which tracks leads, opportunities and won deals.
Focus needs to be on marketing's impact on the generation of high quality leads.
Managing leads through the funnel ensures that the sales team only work on high quality leads with a better chance of converting.
The CRM Team’s technology allows companies to track web visitors, understand their behavior, convert them into prospects, score them and nurture them through the funnel until they exhibit the behavior that makes them Marketing Qualified Leads.
MQL’s are allocated to Sales, and further qualified into SQL (Sales Qualified Leads). And then managed through the traditional sales funnel
Key:
TOFU – Top Of Funnel
MOFU – Middle Of Funnel
BOFU – Bottom Of Funnel
The CRM Team - Go To Market – Marketing Automation.
Messaging:
Companies focus on traditional Sales Funnel Management which tracks leads, opportunities and won deals.
Focus needs to be on marketing's impact on the generation of high quality leads.
Managing leads through the funnel ensures that the sales team only work on high quality leads with a better chance of converting.
The CRM Team’s technology allows companies to track web visitors, understand their behavior, convert them into prospects, score them and nurture them through the funnel until they exhibit the behavior that makes them Marketing Qualified Leads.
MQL’s are allocated to Sales, and further qualified into SQL (Sales Qualified Leads). And then managed through the traditional sales funnel
Key:
TOFU – Top Of Funnel
MOFU – Middle Of Funnel
BOFU – Bottom Of Funnel
The CRM Team - Go To Market – Marketing Automation.
Messaging:
Companies focus on traditional Sales Funnel Management which tracks leads, opportunities and won deals.
Focus needs to be on marketing's impact on the generation of high quality leads.
Managing leads through the funnel ensures that the sales team only work on high quality leads with a better chance of converting.
The CRM Team’s technology allows companies to track web visitors, understand their behavior, convert them into prospects, score them and nurture them through the funnel until they exhibit the behavior that makes them Marketing Qualified Leads.
MQL’s are allocated to Sales, and further qualified into SQL (Sales Qualified Leads). And then managed through the traditional sales funnel
Key:
TOFU – Top Of Funnel
MOFU – Middle Of Funnel
BOFU – Bottom Of Funnel
The CRM Team - Go To Market – Marketing Automation.
Messaging:
Companies focus on traditional Sales Funnel Management which tracks leads, opportunities and won deals.
Focus needs to be on marketing's impact on the generation of high quality leads.
Managing leads through the funnel ensures that the sales team only work on high quality leads with a better chance of converting.
The CRM Team’s technology allows companies to track web visitors, understand their behavior, convert them into prospects, score them and nurture them through the funnel until they exhibit the behavior that makes them Marketing Qualified Leads.
MQL’s are allocated to Sales, and further qualified into SQL (Sales Qualified Leads). And then managed through the traditional sales funnel
Key:
TOFU – Top Of Funnel
MOFU – Middle Of Funnel
BOFU – Bottom Of Funnel