The document provides an overview of a webinar on getting started with WeChat marketing. It discusses why WeChat is important for reaching Chinese tourists given the growth in outbound travel from China. It then outlines how WeChat can help with brand awareness, engagement, conversions, and improving the tourist experience. It reviews account types on WeChat including official accounts and mini programs. Finally, it discusses WeChatify, a platform for end-to-end WeChat management including account setup, content marketing, engagement tracking, campaigns, and customer support.
How to use China's most popular social media app - WeChat, especially as it pertains to B2B marketing. Discover which type of account will work best for your brand, how to set up an account, push content, generate followers and advertise.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
http://abf.events/
ABOUT THE PRESENTATION
Presented at the China Digital Conference Melbourne, 2015 by Joseph Zhang, WeChat General Agency and Partner and Founder of Interactive Media Pty Ltd
In the beginning, Joseph's team promoted WeChat to overseas users and popularised it in Australia and New Zealand.
Today his team endeavour to help Australian brands and companies effectively apply WeChat as an essential marketing solution.
A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014.
In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties.
A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl
How to use China's most popular social media app - WeChat, especially as it pertains to B2B marketing. Discover which type of account will work best for your brand, how to set up an account, push content, generate followers and advertise.
Building Multi-channel Strategy through Wechat Commerce in Chinatmogroupasia
Presentation on Building your Multi-channel eCommerce strategy in the China eCommerce Landscape - Brand eCommerce Platform - Wechat (Weixin) - Market Places (Tmall, JD, Amazon..)
Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.
http://abf.events/
ABOUT THE PRESENTATION
Presented at the China Digital Conference Melbourne, 2015 by Joseph Zhang, WeChat General Agency and Partner and Founder of Interactive Media Pty Ltd
In the beginning, Joseph's team promoted WeChat to overseas users and popularised it in Australia and New Zealand.
Today his team endeavour to help Australian brands and companies effectively apply WeChat as an essential marketing solution.
A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014.
In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties.
A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
Many marketers consider WeChat as a unique tool to engage the fans and customers of their brands. The following slides give you some ideas on how to launch, register and operate a WeChat official account for your business.
What is WeChat? The most innovative social media tool.
Why is it interesting fpr Europe?
This is a very brief introduction of the china social media hype called WeChat.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the "path to purchase."
Bonus: a brief outline of infographics in China.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through. This presentation was part of a workshop during the Australia International Education Conference held in Tasmania in October 2017. It empowered participants to get beyond the great firewall and embrace digital and social media platforms in China, explored the most popular Chinese social media platforms, how they work and best practice case studies. Participants gained a better understanding of the differences between Western and Chinese platforms and how best to reach and engage prospective students. Key areas of focus included: * differentiating Western and Chinese online systems, such as search engines and social media platforms * leveraging the right digital marketing channels to reach prospective students in China * developing a marketing plan for Chinese students – marketing agencies versus campaigns developed in-house
Social media marketing in China - content centric public relations. Using engaging content, syndication and paid for advertising to lead to an effective campaign for B2B clients.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
Line, Wechat, Whatsapp Marketing by APAC Venturesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: How to market your brand on Wechat
Presenter: Samuel Soong, Business Solutions Director (APAC Venture)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
WeChat 101 - A Guide to WeChat Official AccountCMRS Group
Many marketers consider WeChat as a unique tool to engage the fans and customers of their brands. The following slides give you some ideas on how to launch, register and operate a WeChat official account for your business.
What is WeChat? The most innovative social media tool.
Why is it interesting fpr Europe?
This is a very brief introduction of the china social media hype called WeChat.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
A case study created by Simon Xue (Head of Digital at Totem), to summarise the work he did with Tencent during the World Cup. Includes details on the content created, WeChat accounts created and results of overall social effort.
The results of the "real-time" social media campaign for Tencent was a staggering 44.39 million WeChat impressions in 32days.
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the "path to purchase."
Bonus: a brief outline of infographics in China.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through. This presentation was part of a workshop during the Australia International Education Conference held in Tasmania in October 2017. It empowered participants to get beyond the great firewall and embrace digital and social media platforms in China, explored the most popular Chinese social media platforms, how they work and best practice case studies. Participants gained a better understanding of the differences between Western and Chinese platforms and how best to reach and engage prospective students. Key areas of focus included: * differentiating Western and Chinese online systems, such as search engines and social media platforms * leveraging the right digital marketing channels to reach prospective students in China * developing a marketing plan for Chinese students – marketing agencies versus campaigns developed in-house
Social media marketing in China - content centric public relations. Using engaging content, syndication and paid for advertising to lead to an effective campaign for B2B clients.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
China and WeChat: Opportunities in B2B - BrightonSEO - Anna Milburn slideshareAnna Milburn
The Chinese market is growing in interest for many international businesses, but many of the case studies shared focus on B2C products and sectors like fashion and beauty. But there is just as big an opportunity for B2B brands to see success in that market. Anna will highlight the opportunities and explain how to make the most of them – with a specific focus on Wechat and how the Chinese super app can be an effective channel for B2B brands.
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
For Chinese communities worldwide, WeChat is not just an app, it's a way of life.
Why? And how does this affect your organisation's marketing strategy?
Whether you want to reach an audience in China, or a Chinese audience anywhere else, you need to view this presentation.
This presentation answers some of the most common questions we've had at Red Circle Network. If you're serious about selling to Chinese people, contact us at http://www.redcircle.network/
Line, WeChat, WhatsApp Marketing by Silver Mousesitecmy
SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: Introduction to Line Marketing
Presenter: CK Wong, Founder (Silver Mouse)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)
Digital Gateway a leading Digital Marketing agency provide whatsapp marketing software to their clients.
for more Details E-mail : sales@digitalgateway.in or Skype: Elaborationindia
Today’s customers are always on, and always interacting. They’ve embraced cloud, social, mobile, and connected products, and they expect the companies with whom they do business to communicate with them when, where, and how they prefer. That's why now is the time to take your digital marketing campaigns to the next level. The first step is acquiring new subscribers—so you can continue the conversation, begin building new relationships, and maximize your return on marketing investment.
Register for future webinars in the The Future is Now Webinar Series: pages.exacttarget.com/thefutureisnow
This post is created to build a strong understanding of WhatsApp for business and how to use it to grow business by creating a bigger and loyal customer base.
We have an experienced and an expert team who can help you promote your product online & devise effective strategies, planning & creativity to give you more visibility, more brand engagement, more leads & better ROI. Everything we do is focused on making a positive impact for your Organisation.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Presented by
Co Founder & Global Head of Client Strategy
TMG Worldwide
Jeff Fish is the Co-Founder and Global Head of Client Strategy at The Momentum Group. He helps our
customers launch successful China marketing campaigns leveraging WeChat. Jeff has worked with a variety
of organizations, from hospitality to financial services, and is a frequent speaker on the implications of
content marketing at global scale. He has a seasoned background in social networking, content marketing,
mobile strategy and emerging technology.
Jeff Fish
LinkedIn: https://www.linkedin.com/in/jeffreyfish
WeChat:
3. Outline
I. Why WeChat
II. How WeChat Helps
III. Understanding WeChat for Business
IV. Marketing on WeChat with WeChatify
V. Travel Example
8. Why WeChat Converts
One click to follow ads and brand promotion ads on WeChat and theTencent network
Cost per followers <$1Low Cost HyperTargeting
Push messages into the users stream with 99.5% view rate and up to a 30% open rate for no cost once per
week.
Free Retargeting
One-Click checkout in OfficialAccount and Mini Program drives conversionsSimplest Checkout
Every step can be supported by technology.This includes auto-responders, chat bots, and customer support
routing enabling you to provide great service cost effectively.
Low Cost Chat Support
10. Property of The Momentum Group.
Create brand
awareness
1
One Click to Follow QA Banner Ad Picture Driven Product Ads Picture Driven Promotional Ads
Run banner ad campaigns within WeChat
and in theTencent ecosystem
Link to landing pages or directly to your
WeChat account to build followers
Target WeChat users based on criteria like
demographics, location, interests and
more to increase follower conversion
11. Property of The Momentum Group.
Build brand
affinity
Service accounts onWeChat enjoy a 99%
view rate and on average a 10% open rate
of all messages
Publish coupons and offers
Create engaging content in Mandarin
2
12. Property of The Momentum Group.
Enable
conversions
with WeChat
Build yourWeChat Store in a Mini
Program
Provide direct booking within
WeChat
Integrate your rewards program
into your Mini Program
IntegrateWeChat pay for ease of
payment
3
13. Property of The Momentum Group.
Improve tourist
experience
Provide information about the facilities,
restaurants in Mandarin
Include useful information like directions to
your destination, things to do nearby and
other traveler tips
Provide customer service in Mandarin via
WeChat
4
14. Involve fans and Chinese key opinion leaders (KOL) to spread stories, pictures,
and videos to expand the reach of the brand
Engage followers with a regular stream of content – pictures, videos, and stories
unique to the destination
Manage booking opportunities and customer service
Working with online travel agents onWeChat to promote bookings
Enroll Chinese travelers on-location to join aWeChat loyalty program
Incentivize travelers to create and share content back to China
Provide on-location services to travelers
Generate feedback or completed surveys from Chinese tourists on location
LEVERAGING WECHAT
FOR TOURISM MARKETING
16. • Service provided byWeChat for businesses, celebrities, government and media to reach
and communicate with followers
• Registration is FREE but requires the organization to have a Chinese entity
• Authenticity
• AccountVerification
• Brand Protection
• Account type is specified at the time of account creation and cannot be changed
• Unless you are a media company, a verified ServiceAccount is almost always the right
choice
WECHAT
OFFICIAL ACCOUNT
SERVICE
ACCOUNTS
SUBSCRIPTION
ACCOUNTS
ENTERPRISE
ACCOUNTS
17. Feature Subscription Account (Verified) Service Account (Verified)
Message broadcast frequency Daily 4 times a month
Message alerts Displayed within the subscription messages folder Displayed inline with personal contacts
Push notifications No Yes
Reply to user’s message Within 48 hours Within 48 hours
CustomWeChat Menu Yes Yes
Create polls Yes Yes
WeChat Store No Yes
Mobile Payment Support No Yes
Advanced Integration Features No Yes
ACCOUNT
FEATURES
18. Main Page
Top Navigation
Profile Image &
Welcome Message
Cover Message Image
Cover Message Title
Sub Message Title
Chat Option
Account Details
- Profile Image & WeChat ID
- Intro
- Account Name
- Receive Message (On/Off)
- View History
- Enter Official Account
- Report
Cover Image
- Maximum 1 number
Sub Message
- Maximum 7 numbers
Main Navigation
OFFICIAL
ACCOUNT STRUCTURE
19. Message Page Embedded Page
Cover Message Image
Top Navigation
Cover Message Title
Published Date &
Account Name
Content
Options
- Send to Chat
- Share on Moments
- Favorite
- Copy URL
- View Official Account
- Open with Browser
- Font Settings
- Report
HTML Page
OFFICIAL
ACCOUNT STRUCTURE
20. • Launched in January 2017
• Over 1 million Mini Programs Live
• WeChat’s version of theApp Store
• SupportsComplete Commerce andWeChat Pay
WECHAT
Mini Program
22. Information/Documents Required for Business
Registration | Official Account/Mini Program
1. Dedicated Email Address
2. Organization Point of Contact
3. Chinese employee photo ID and contact information
4. Chinese branch address
5. Copy of Chinese business license
Information/Documents Required for Processing via
TMG
1. Copy of Business License
ACCOUNT
CREATION
Direct registration is FREE but requires the
organization to have a Chinese entity
23. AccountVerification
is necessary to communicate to followers that
this is an authorized and safe account for
followers to engage with.
DirectVerification Process
1. Activation &Verification
i. Fill in company’s Chinese bank account information during account creation.
ii. Tencent initiates bank account validation with a small transfer associated with a 6 digit authorization
code
iii. Enter the 6 digit authorization code to complete account activation
iv. Pay a processing fee of 300 RMB via WeChat Pay and fill in administrator information
v. WeChat verification agency initiates verification of legal representative and bank account validation
with 6 digit code
vi. Upload a screenshot of the bank transaction with the 6 digit code for processing
vii. Should be done within 10 days of account creation.
Verification Process viaTMG
1. Authorization Letter from the organization
ACCOUNT
VERIFICATION
Profile Image
Introduction
Message
Verification
Symbol
25. END TO END WECHAT MANAGEMENT
Platform
Professional Services
26. Account setup
1
✓ Official service account creation on WeChat
✓ WeChat account configuration
✓ Microsite configuration on the WeChat
official account
✓ Account content creation from existing
content sources
✓ Content translation for all microsite content
✓ Design and development services for the microsite
✓ HTML5 page hosting for microsite pages
27. Content marketing
platform
2
✓ Collaborative marketing content creationn with
role based access for security
✓ Message broadcast scheduling
✓ Shared content library which is a repository of all
approved marketing content
✓ Audience segmentation to group users based
on various WeChat aYributes
✓ WeChat official account microsite management
✓ Performance analytics
28. Engagement
Tracking
3
✓ Track follower engagement on the WeChat account
✓ Create tags to track menu clicks, QR code scans and
other automated responses on the account
✓ Know which users have clicked on a message, how
many times andwhen
29. O2O Campaign
Management
4
✓ Generate QR codes instantly for offline campaigns
✓ Create QR codes that auto expire for short dura'on
offers or campaigns
✓ Track campaign performance - how many people
scanned the code, engaged with the response content
✓ Track campaign performance – who are the people
who scanned the code, engaged with the response
content
30. Contest
Management
5
✓ Moments sharing contests where followers can
share a promotion on their Moments and send
a screenshot to the Official Account
✓ Poll based contests where followers respond to a
multiple choice question on the WeChat Official
Account
✓ WeChat Shake based contests where shaking the
phone allows the follower to participate in a
raffle stylecontest
Confiden'al. Property of The Momentum Group.
31. Mini
Programs
6
✓ Integrate into the WeChat official account
✓ Enable offline access
✓ Integrate live agent calling capability
✓ WeChat Pay integration
32. Customer
Support
7
✓ Automated responses – provide first level support for
frequently asked questins
✓ Chat history recorded permanently in Marketing Cloud
✓ Live agent capability
✓ Manage multiple chats
simultaneously