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1. New LJ Commerce College
Course: B.com
Semester: 6th
Name: Dhobi Shivani S.
Roll no: 120
Division: ‘B’
Specialization: Banking & Insurance
Topic: Digit Marketing and Small Business
Submitted To: Prof. Mayuri Thakar & Prof. Dr. Avani Vyas
Date:13/3/2024

2. Contents
 Introduction.
 What is Digital marketing ?
 Why Digital marketing it necessary for business growth ?
 Why Companies should go for Digital marketing?
 Website Design
 Blog
 Search Engine optimization
 Email marketing
 Social media marketing
 Pay Per click
 Analytics
 Digital marketing strategies

3. What is Digital Marketing?
 Digital marketing is an umbrella term for the
targeted, measurable and interactive marketing of
product and services using digital technologies to
reach and convert leads into customers and retain
them.
 Digital marketing allows you to more effectively
target your desired market , so you can reach out
to an already receptive audience who is primed to
be interested in what you have to offer.

4. Why Digital Marketing it necessary
for business growth?
 Why is Digital marketing so important? Because it is nota only a
rapidly growth force in the current marketing field, it is set to be the
future of marketing and it seems likely that digital media will soon
replace more traditional forms altogether.
 The facts are that digital methods of communication and marketing
are faster more versatile, practical and streamlined, so it is perhaps
unsurprising that once the technology become available we began
quickly moving into the digital age.

5. Why Companies should go for Digital
Marketing?
More Cost-Effective
than Traditional
Marketing.
Measurable Results
More Customizable
hence generate more
Better Revenues.
Facilitates
Interaction with
Targeted Audiences.
Builds Brand
Reputation.
Better ROI for your
marketing
investment.

6. WEBSITE DESIGN
AS the face of your company ,your website design needs to be
professional, clean, and easy for all visitors to navigate when
designing website, Focus on :
 Including calls to action on many pages so viewers are
continually thinking about what your company can do for
them.
 Optimizing the site on all browsers , including those on smart
phones. The percentage of people who surf the web on smart
phones and tables is growing.
 Incorporating relevant keyword naturally to help your search
rankings.

7. BLOG
Statistically , companies that blog get 55% more visitors to
their websites than companies that don’t blog. Therefore
your website should include an integrated blog ,which helps
you provides customers with useful, relevant information.
When creating a blog, ensure that it is :
 Easy for readers to subscribe through RSS and email.
 Easy to share through social media
 Easy to interact with you by commenting on posts.

8. SERCH ENGINE OPTIMIZATION
Many potential customers start at the search engines when
they need what you sell. To be found , you must use search
engine optimization techniques to help your website ,blog ,and
social media accounts rank high in search engines.
Follow these steps in your marketing strategy :
 Make sure each page of your website is optimized for the
search engines.
 Research specific keywords that people most commonly
search for the search for the search engines.
 Use these keywords on your website and through social
media.
 Including long –tail key word specific to your market ,which
are one of the keys to ranking well on search engines.

9. EMAIL MARKETING
Because you can’t always keep your website on
people’s minds, email marketing is a great way to
stay in front of your customers.
Pay attention to:
 Creating a quality design for your email
template so it ties in with the look and feel of
your website , completing a comprehensive
marketing strategy
 Providing useful, relevant information through
email on a regular basis to help you convert
potentials into customers.

10. SOCIAL MEDIA MARKETING
Facebook, twitter, LinkedIn, YouTube and Google+ are not just for
individuals. They have several major advantages for business:
 Provide an opportunity to create a community around your company
through interaction with the people who are interested in you
company through interaction with the people who are interested in
you.
 Help you remain on people's radars by posting status updates , media,
and information about your company regularly.
 Allow you to reach exponential numbers people at a very minimal cost
because of the viral nature of these network.

11. PAY PER CLICK (PPC)
The competition for visibility in the search results is fierce , which is
all the more reason that big brands should stake their claim as a
presence to be reckoned with online . Alongside search engine
optimization ,pay –per-click (PPC) can garner more real estate for
your brand on the results page – and if you’re not there your
competition surely will be.
PPC Matters To Big Brands , and It Drives Revenue
 Here are five reasons why PPC marketing is worthwhile :
 You only pay when an interested person clicks.
 You set your budget to control costs.
 You can reach your target consumer at the right time with the
right ad.
 Unlike organic search , PPC can show results very quickly.
 PPC data can inform your other marketing channels.

12. ANALYTICS
Measuring the results and trends of your website, blog , email campaign, search
engine ranking and social media reach plays a crucial role in any online marketing
strategy.
The most important metrics to measure including :
 Website: Site visitors ,page views ,pages views ,pages per visit , average time
on the site, bounce rate, top landing and exit pages, top content, leads and
conversion.
 Blog: Subscribers, views / visitors, conversion, comments, click, rank, inbound
links, social media shares.
 SEO: Page rank, # of indexed pages, # of inbound links,# of keywords sending
traffic to your site , long –tail keyword rank and opportunities.
 Email marketing: # sent, bounces, spam reports, opt –outs, opens, clicks,
forwards.
 Social media: # of likes, followers, connections, etc. growth, engagement,
momentum, results.

13. DIGITAL MARKETING STARTEGIES
To Attract , Acquire , Retain and Analyze your customers plan an
effective Digital Marketing strategy. Consider various stages on customers
interaction in the entire marketing process.
 Analysis:
• Web Analysis
• ROI
• Analytics
 Retention:
• CRM
• Customer Services
• Facilities
 Acquisition:
• SEO
• SMO
• SMM
• PPC
• Content marketing
 Conversion:
• website design
• Content
• UI
• Offerings