1) The document outlines strategies for acquiring followers and promoting content on WeChat, including getting an account ready, creating shareable content, using viral marketing techniques, paid promotions, and offline promotions. 2) Examples are provided of campaigns run by brands like Tiffany & Co, Kate Spade, IHG, The Venetian, Starbucks, and Burdigala that successfully used WeChat for promotions around holidays and travel seasons. 3) The presentation was given by Jeff Fish, Co-Founder and Global Head of Client Strategy at TMG Worldwide, to explain how to grow a following and launch successful marketing campaigns on WeChat.