Digital marketing is important for modern businesses to advertise through search, social, and display channels to compete for consumer attention. Marketing involves setting goals, choosing platforms, creating relevant content, and measuring results. The document discusses various digital marketing platforms like search engines, social media, email, and their uses. It also provides case studies on how different companies have utilized digital marketing strategies and analyzed metrics.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Digital Marketing is an also online Marketing. online marketing guide to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Digital Marketing is an also online Marketing. online marketing guide to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Case Study : How CleverTap helped BookMyShow increase User RetentionCleverTap
Read this case study to understand the challenges faced by apps like BookMyShow & how CleverTap provides solutions via its Behavioral Analytics & Engagement platform.
Simple & Practical Project Management for Digital Marketing TeamsDigitangle
An introduction and overview of project management methodologies, and some quick tips to help manage your own time, improve communication and get things done in a digital marketing team.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Case Study : How CleverTap helped BookMyShow increase User RetentionCleverTap
Read this case study to understand the challenges faced by apps like BookMyShow & how CleverTap provides solutions via its Behavioral Analytics & Engagement platform.
Simple & Practical Project Management for Digital Marketing TeamsDigitangle
An introduction and overview of project management methodologies, and some quick tips to help manage your own time, improve communication and get things done in a digital marketing team.
Social Media & Marketing to a Digital GenerationJames Burnes
James Burnes presents to the National Association of Mutual Insurance Companies Leadership Forum on social media strategy, planning and execution to reach younger consumers.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
The Student Varun Bayla is a Final Year Student of Dezyne E' cole college doing his BBA.. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Promoting Brand in Digital Marketing.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
• A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.
• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the best way to grow your businesses online. It helps the businesses to rank their website at the top of the search engine result page.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Digital marketing is a necessity in modern business, and more companies are
advertising in search, social, and display marketing channels in order to compete
for consumer’s attention and keep abreast of their demands.
4. GOAL
Objective
● Building traffic or customers
● Product / Service Launch
● Brand Promotion
● Attract strategic partners
● Deepen loyalty with existing customers
● Brand Awareness and customer education
● Talent Recruitment
● Establishing online visibility
● Competitive Review and Analysis
Audience
● Gender
● Age
● Geography
● Interests
● Earning
5. Company:
Dove
Marketing Objective:
Celebrate Aunts Day
Build Loyalty and Trust
Grow online engagement
Increase Sales
Audience:
Females
15-65 yrs old
Urban Residents
Beauty Products as interests
Important:
Here tagging is the great way to set reactive engagement among
audience that will benefit the brand to generate organic visibility.
6. PLATFORMS
A digital platform refers to the software or hardware of a site. There are numerous platforms which allows the content to be
shared in various forms and reach the audiences and customers present all across the globe. But most importantly it is
required the choose the platform in the manner which will help us publish our marketing content aligned with our marketing
goals.
The following are the various types of digital marketing platforms:
● Search Engines
● Social Networking Sites
● Photo and Video Sharing platforms
● Bookmarking
● Websites
● Mobile Applications
● Emailing
9. 1. Emails
Email marketing is one of the most effective methods of direct communication between a brand and its customers. It is the
leading generator of ROI over any other type of direct marketing and can be used for multiple use cases, including
promotions, informational content, social sharing, relationship management and more.
10. 2. Google AdWords & SEO
Google AdWords is Google's advertising system in which
advertisers bid on certain keywords in order for their clickable
ads to appear in Google's search results. Now since,
Advertisers have to pay for these clicks, views therefore this
how Google earns money (from Search Campaigns). In a
nutshell, AdWords is an interface where an Advertisers creates
Ads on the basis of his Advertising Goals with selected
keywords under the flexible budget set by his side for bidding.
AdWords is a boon for Advertisers as it offers various types of
bidding options like: COST PER CLICK (CPC), COST PER
THOUSAND IMPRESSIONS (CPM), COST PER
ACQUISITION (CPA).
12. SEO stands for Search Engine Optimization. It is the process by which you try to improve the visibility of any website or
webpage in a search Engine's result. It works for the organic results which we see on any search Engine for say Google,
Bing etc.
Let's take an example to explain this: You have just created a website which beautifully describes about the types and
detailing of Handicrafts. Though your website is excellent , full of pictures , fabulously written but you receive only a handful
of daily website hits. Why ? - This is because your Page Rank ( Visibility for instance ) is not good. You type handicrafts on
Google to see where does your website lie and see that you are lying somewhere around 27th Page of Google.
14. Case Study - Taskbob Startup
It is a hyperlocal service startup based in Mumbai with a customer base of 35,000 and bounce rate of 22%. Here we have
studied how digital marketing affects its online presence using google ads model, google web analytics and SEO on its
website.
18. 3. Facebook
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online.
More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through
interaction with customers and self-promotion.
Facebook has four tools that can be used by anyone. Each of these options has its own purpose, and they can be
combined for greater reach.
GROUPS | PAGE | ADVERTS | INSTANT ARTICLES
19. Facebook Page
It is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing
product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better
sense of a business’s personality and character.
20. The best way to utilize facebook pages is only when
we harness the power of page insights. Facebook
Insights allows you to learn more about your Facebook
page’s visitors, engagement, and content.
21. Case Study - E-Cell LNMIIT
It is a student run organization of entrepreneurship at
the LNM Institute of Information Technology Jaipur. The
Page is active from 2014 and has more than 3.5 K Likes
on it.
25. Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas,
ages, education levels, and even the types of devices used for browsing. Facebook ads allow you to promote your
business, get more fans for your business Page, and drive more leads for your sales team.
Facebook Adverts
26. Facebook has built-in analytics to help track ad performance in terms of number of impressions, clicks, and click through
rate. Run multiple ad variations at the same time and use the ads manager to determine which ones deliver the best results
for your business.
28. Facebook Instant Articles
If you’ve ever clicked on an article link in the Facebook app, you know that no matter how well the website is optimized
for mobile, you always have to wait for the site to load before you can get to the content. Now Facebook Instant Articles
solves this by allowing publishers to optimize their content so readers can access it instantly.
29. 4. Twitter
Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was
designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly,
a micro-blog. Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is
an open forum, but you restrict it to the people with which you connect.
30. Advertising on Twitter:
Here we see a sponsored tweet by a brand “Up To” that is promoting
the download of their calendar app. Twitter allows such ads in your
feed based on the user’s interests. And so if the user clicks on the
download button then it's a successful campaign for “Up To” brand,
which will be later charged by twitter business based on its costing
model.
31. Case Study - Saksham Personal Tweets
Saksham’s twitter account has more than 400 followers.
33. YouTube: For Videos and Podcasts
Instagram: For Photo Sharing
Instagram: For text status
Facebook: For Link updates
34. CONTENT
The most important rule of marketing is to create content that is meant to help your customers, not sell to them.
Content Creation Machine:
1) Team: Assemble the group to manage your content marketing operation
2) Ideas: Generate a steady flow of ideas for your content
3) Production: Create and Assemble your content
37. Case Study - OpenSky Ventures
This facebook page showcases experience of people at
their place of work to inspire others.
The following campaign required a delivery of memories
using a story and some photos. Thus content created
here is a 200 word story and attached 5-7 photos.
For increasing the visibility of such campaign we used
#PhotosAtWork tag that helped in reaching more than
5.6K view in total.
Platforms: Facebook and LinkedIn
38. MEASURE
In the digital marketing age, not only are measurable metrics and other analytical data are possible and available in real-
time, the need to measure these data is paramount as evidence to success. Every digital marketing tool available has
some means of measuring success made available through the various metrics business owners can obtain. However, with
the tons of data available and easily accessible, choosing the right type of metric to monitor can be daunting for marketers.
There is the possibility of choosing and monitoring metrics that really pose no significance for what matters most in
business – earning revenues
TRAFFIC | CONVERSION | REVENUE
39. For Traffic
These metrics is very important for both search
engine optimization and pay per click digital
marketing techniques.
41. For Revenue
These metrics tells us if particular campaign is
profitable or not so you we can make
adjustments on how we can improve our
content for better engagement, higher
conversions and bigger revenues.
42. Case Study - Pulse Candy Blog
A 1500 word long content on a very famous candy named Pulse was written by our end on 2 platforms ( namely Quora
and LinkedIn ). The headers , content and keywords involved in the following were researched on the inclination of a
favorable Digital Marketing output. The statistics for the same are as follows :
Views: 62 K
Shares: 300
Likes: 1.4 K
Comments: 450
As an achievement it appears as the 2nd link on the google first page when
searched “Pulse Candy”. This was done possible only in time span of 3
months by using the correct keywords in the blog.
44. Quora - 51 K Views LinkedIn - 10.6K Views
PRIMARY AIM- We did a testing of the same by writing a 1500-word document with selected Keywords (by doing Keyword
Research) and posting it on to the both platforms simultaneously.
OUR SECONDARY AIM FROM THE EXPERIMENT? – To see the ranking ability of Google’s rolled out Panda and
Penguin algorithm and how much time it takes, with what Ranking factors to fair onto the top of the SERPS (Search Engine
Result Pages).
THIRD AIM – To see, how much power do these platforms (Facebook , Twitter , LinkedIn etc) carry while ranking in the
SERPS. Primarily , how much weightage is given to these mediums by the Google Search Engine.
45. MYTHBUSTERS !
MYTH: It takes at least 6 months for any content to reach the top of the page in
the SERPS.
MYTH-BUSTER: In a span of 3 months, the post received 60,000+ views and
came at first position on Google Search
RESULTS:
1. First page on the SERPS , 2 ranking in Organic Search
2. Keywords carry enormous weightage in the pagerank algorithm
3. Distinguish between platforms-content wise. ( LinkedIn vs Quora )
46. The world has transitioned into a very digital environment. Not only are magazines going digital, we perform many of our
daily tasks such as banking online and much of our reading is done on e-readers. Because of the rise of the digital age, it
just seems like common sense to invest in a digital campaign.
CONCLUSION