Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
3. DIGITAL ADVERTISEMENT
Digital advertising is a form of paid media whereby a brand pays to
leverage exposure on a digital channel. Digital advertising is
evolving at a rapid rate and increasingly reliant on data mining
techniques to finetune targeting and increase returns on digital ad
spend.
4. DIGITAL ADVERTISEMENT TYPES
Search advertising also referred
to as search engine marketing
(SEM) or Pay per click (PPC)
Display Advertising Social Media Advertising
5. KEY ISSUES OF DIGITAL
ADVERTISING
Over saturation of advertising (information overload)ad-blockers.
Misleading advertisements (error) messages.
Malware. spawn pop-ups, and insert advertisements into non-affiliated web
pages.
Privacy issues.
6. CAMPAIGN
PLANNING
Goal setting and tracking
Campaign insight
Segmentation and targeting
Offer and message development.
Budgeting and selecting the digital
media mix
Integration into overall media
schedule or plan
8. TARGET AUDIENCE
ü Men between 18 and 35 who live in Sydney and are browsing on
an iPad between the hours of 5:00pm and 7:00pm.
ü Doctors in Sydney who make over $100,000 a year.
ü Mothers between 25 and 50 with a household income over
$100,000 who are currently in the market for a new car.
10. EFFECTIVE
AD
DESIGN
Technical requirements
Text / image balance
Quality images
Consistency with brand identity
DMC linked to other IMC activities
Suitable design for channel.
Effective landing pages.
11. COOKIES
A small message given to a web
browser by a web server to identify a
user and create customized web
experiences.
12. RETARGETING
It is a form of online advertising that
can help keep your brand in front of
bounced traffic after they leave your
website.
19. RICH MEDIA ADDS
In-banner video ad.
Pop-up (opens in front of current window). Also known as
superstitials and require the user to close.
Pop-under (underneath) or while the page is loading also known
as interstituals.
20. TEXT LINK ADVERTISING
A hyperlink placed in specific text in a blog post or other owned media content
27. NATIVE ADVERTISING
It is a new term in digital marketing that extends the contextual
advertising term. This type of advertising is designed to look and
feel like the content that exists on the page. Native ads are often
seen on social media and will be discussed in the next topic in more
details
29. EVALUATING DIGITAL
ADVERTISING
Impressions. number of times the ad is displayed
Reach. number of people who received impressions of an ad (NB this may be less than
impressions because one person may see the ad multiple times)
Clicks. number of times the ad is clicked.
Click through rate (CTR) is a measure of efficiency of an ad. It is the percentage of clicks to
impressions. • Eg., if your ad was seen 100, 000 times (impressions) and 100 users clicked it,
your CTR is 100/100000 = 0.01 or 1% •
Conversions. how many actions or acquisitions /sales that were completed based on an ad.
ROI. return on investment ie., how much your ad campaign generates compared to the cost of
running the campaign.
31. WHY INSTAGRAM FOR BUSINESS
Businesses are using the platform
Businesses are spending money on Instagram
Consumer are purchasing through Instagram
Consumer trust brands more because they saw them on Instagram
32. REASON FOR BEING
What do you
love?
What are you
good at?
What does the
world (your
tribe need?
What can you
get paid for?
34. EXPLORE TAB
The number of likes you get from
your followers within the first 10 to
20 minutes of posting the image.
Each image is competing against
other images in real time
Likes you receive from your followers
47. Start working with influencers
The new influencer paradigm is much
simpler than mass media influencer
48. Three reasons marketers like
influencerLess financially risky
Lowers the risk of
celebrity- induced scandal
Lower the barrier to entry
49. FIVE TIERS OF INFLUENCE
•From 10 to 1000 followersNano influencers
•From 1000 to 10000 followersMicro influencers
•From 10000 to 100000 followersMacro influencers
•From 100000to 10000000 followersMega influencers
•More than1000000 followersCelebrity influencer
50. WHAT
CAN
INFLUEN
CERS DO
FOR YOU
Discount codes Affiliate codes
Influencer taker
over
Guest post on
your profile
A social mention Sponsored post
Long-term
ambassador role Giveaway
51. HOW TO FIND INFLUENCERS
Search on IG Hire a researcher
Fiverr
Upwork
Use a market place
52. MARKET PLACES
ü Tomoson
ü Tapinfluence
ü Aspire IQ
ü Neoreach
ü Mavrck
ü Upfluence
ü Izea
ü HYPR brands
ü Julius work
ü True north
social
ü Viral nation
ü Lumanu
ü Popular chips
ü Traackr
53. HOW MUCH TO PAY FOR
INFLUENCER MARKETING
Less than 10000 get $75 a post on Independent UK.
Instagram influencer with 1000000 followers can command
$5000 a post .
A influencer with a reach of 5000000 to a million can charge
between $5000 and $10000 per post.
Between $5 and $10 per 1000 followers.
55. CLEVER WAYS TO GET MORE FACEBOOK LIKES
Develop a smart Facebook
marketing strategy
•Define your target audience
•Research the competition
•Set goals
1
Craft a great Page
•Use all elements of the about section
•Choose compelling cover and profile
photos
•Pin a top-performing post
2
56. Clever ways to get more Facebook likes
• Choose an easy-to-discover Page name and username.
• Cross-promote your Facebook page on your website, blog and other social
channels.
• Invite existing contacts and employees to like your Facebook page.
• Promote your Facebook Page in real life.
57. CLEVER WAYS TO GET MORE FACEBOOK LIKES
Engage consistently and at the right times
Post consistently
Post at the right time
Be responsive and human.
Post relevant, high-quality content
Include compelling visuals (free stock photo
sites)
Write great headlines
Don’t be too promotional.
Give followers what they want.
Invest in video
58. HOST A FACEBOOK
CONTEST
• We're giving away an exclusive Black
Chrome Batman Pop. To enter:
1)Like this post.
2) Comment below
59. CLEVER WAYS TO GET MORE FACEBOOK LIKES
Engage with other
brands and
communities on
Facebook
8
Run Facebook ads to
expand your reach.
•Boost a post
•Run a campaign.
9
Learn from Facebook
Insights
10
64. REASONS BRANDS DON’T BUILD
TRACTION
Your content isn’t
compelling
enough.
There’s no demand
for your product or
services.
Your audience
need educating
first.
Your message is
not resonating.
There are too
many competitors
in the market.
71. FROM FOLLOWER TO
CUSTOMERS FOR LIFE
Offer value in your Instagram bio.
Fill your post with value.
Make your post and ads about your target audience.
Talk to them.
Be willing to be controversial.
Be authentic.
Focus on transformation (sales), not information
73. THE USE OF HASHTAGS #
Be very specific about
the hashtags you are
using
Increases post
engagement by 12.6
percent.
Popular hashtags don’t
dive engagement.
Keep it between 5 and
10.
74. THE USE OF EMOJIS
To bring attention to your CTA To bring visual attention to your
photo description
81. ADVANCED STRATEGIES OF
ADVERTISEMENT
Apply small boosts to multiple
posts with a daily budget.
Leverage geographical arbitrage
to gain inexpensive likes.
Test multiple post, iterate
campaigns
82. TYPES OF CALL TO ACTION
Get more
messages.
Get more website
visitors.
Promote your
business locally.
Promote your
page.
Boost a post Get more
bookings.
Get more leads.
83. YOUR LEAD MAGNET
To provide something so valuable that the prospect would pay for it if it wasn’t free.
Free guide
Ebook
Report
Coupon/ certificate
Video series
Mind map
Checklist
Ticket to an event
84. CREATING YOUR LEAD MAGNET
Guide to direct response
social media marketing
113 social media posts plus
bonus images.
60-day trial of my marketing
insiders elite club.
86. A QUICK START LEAD
MAGNET BLUEPRINT
üResearch the top questions asked
about your industry.
üRecord answering those questions.
üTranscribe or write your recording.
üGenerate a report
üDesign a cover