This document outlines a social media strategy for a company called Snuggle. It discusses assessing Snuggle's current social media use, developing and implementing a new strategy, and maintaining social media efforts over time. Key aspects include choosing appropriate social media tools to engage customers, developing Snuggle's online presence, monitoring customer feedback and engagement, ensuring data privacy and security, providing staff training, and establishing an organizational structure to manage the social media activities. The goal is to use social media to increase customer loyalty, sales, and brand awareness for Snuggle in an effective and responsible way.