This document discusses criteria for good scaling in measurement. It defines key concepts like measurement, constructs, scales, and the primary scales of measurement - nominal, ordinal, interval, and ratio scales. It explains the meaning and purpose of scaling and scales. It also discusses criteria for good measurement like unidimensionality, validity, reliability, practicality, and sensitivity. It emphasizes that for a scale to be valid, it must also be reliable, so reliability is a necessary but insufficient condition for validity.