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Scaling in research methodology
The document discusses the concept of scaling in measurement, detailing various procedures for assigning numbers or symbols to abstract concepts. It outlines classification bases for scales, including subject orientation, response form, and degree of subjectivity, as well as different scale construction techniques like consensus, arbitrary, item analysis, cumulative, and factor analysis approaches. Additionally, it covers important scaling techniques used in research, such as rating and ranking scales, emphasizing their application in social and business research.
