Tom Buday, head of marketing, and Pete Blackshaw, head of digital and social media, gave this presentation to the Credit Suisse digital seminar on September 5 2013 in London
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
The 2014 marketing strategy document outlines BucketFeet's marketing goals and strategies for the year. The key objectives are to increase brand awareness, engagement, demand, and loyalty. The strategies involve launching a defined brand story campaign, deepening engagement with artists and consumers, increasing demand efficiency through targeted communications, and initiating a loyalty program. The document details the various marketing functions and how they will be prioritized, including social media, digital marketing, email communications, and partnerships. It also includes channel-specific plans and calendars to execute the strategies throughout the year.
Freshly Grocery aims to be an online grocery delivery service that can deliver perishable goods to customers within the same day. It aims to address the lack of time modern customers have to go shopping due to busy lifestyles. The business will operate via an e-commerce platform, sourcing locally produced goods. It plans to offer meal planning services and frequent, scheduled deliveries. The startup requires $60,000 in funding to cover initial costs like website development, hiring, and inventory.
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Heineken Ideas Brewery. For more, see: http://peopleslab.mslgroup.com
Social media usage surged in 2013. Key trends for 2014 include greater diversity in social media platform usage, the rise of micro-videos on platforms like Vine and Instagram, an increased focus on image-based content, the mainstream adoption of paid social media advertising, greater emphasis on measuring social media return on investment, the continued rise of mobile usage, and an omnichannel approach to marketing that blurs online and offline experiences.
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
The 2014 marketing strategy document outlines BucketFeet's marketing goals and strategies for the year. The key objectives are to increase brand awareness, engagement, demand, and loyalty. The strategies involve launching a defined brand story campaign, deepening engagement with artists and consumers, increasing demand efficiency through targeted communications, and initiating a loyalty program. The document details the various marketing functions and how they will be prioritized, including social media, digital marketing, email communications, and partnerships. It also includes channel-specific plans and calendars to execute the strategies throughout the year.
Freshly Grocery aims to be an online grocery delivery service that can deliver perishable goods to customers within the same day. It aims to address the lack of time modern customers have to go shopping due to busy lifestyles. The business will operate via an e-commerce platform, sourcing locally produced goods. It plans to offer meal planning services and frequent, scheduled deliveries. The startup requires $60,000 in funding to cover initial costs like website development, hiring, and inventory.
The marketing advantage of the sustainable travel niche is the growing desire of consumers to “do well” while vacationing and traveling. That desire to “do well” has gone mainstream with the National Geographic estimating as many as 55-65 million U.S. tourists can be classified as geotourists, and geotourists spend 75% of the money spent on tourism. Understanding the basics of sustainable and socially-responsible travel can set you apart from other agencies and gain you more affluent clients.
The presentation addresses the ABCs of sustainable travel: 1)What defines a travel products as sustainable as well as socially-responsible, 2)how agents can confirm the sustainability of a travel product and 3) how to market consumers. Further, ASTA’s green program will be explained as well as the contents of the expanded ASTA Green Guide for Travel Agents.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Heineken Ideas Brewery. For more, see: http://peopleslab.mslgroup.com
Social media usage surged in 2013. Key trends for 2014 include greater diversity in social media platform usage, the rise of micro-videos on platforms like Vine and Instagram, an increased focus on image-based content, the mainstream adoption of paid social media advertising, greater emphasis on measuring social media return on investment, the continued rise of mobile usage, and an omnichannel approach to marketing that blurs online and offline experiences.
Sample Of Work (Brand, Communications & Researchsumit76
The document discusses research projects related to brands and consumers in India. It summarizes a quantitative research project on shopping trends in India for food and grocery. Key findings include that the average Indian housewife primarily shops at neighborhood stores for daily needs. While differences across socioeconomic classes are small, shopping at modern formats is higher among upper classes. Private label awareness and purchases are significant among modern format shoppers.
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
The Future of Marketing Survey - JP Consumer Results AdobeJapanPR
This document summarizes the results of a survey on marketing and personalization conducted with 1,002 Japanese consumers in August 2021. Some key findings include:
- Only half of Japanese consumers value personalization, most preferring personalized offers or discounts. Younger generations are more open to recommendations.
- Helpful information and personalized recommendations are most likely to drive brand loyalty.
- Consumers find tailored communications via email, websites and apps most important. They care less about personalized digital ads.
- Email is the preferred channel for receiving offers, though younger consumers are more open to social media, text or chatbots.
- Timeliness and relevancy are most important for making email marketing useful. Frequency
Content Marketing Performance: A Framework to Measure Real Business ImpactRebecca Lieb
This webinar discusses a framework for measuring the real business impact of content marketing. It provides six case studies of companies successfully measuring different aspects of their content performance. The webinar advocates developing measurement strategies focused on key business outcomes and informed by an understanding of available metrics and data. It stresses that measurement must be a foundational principle of content strategy for organizations.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Digiday Platform Summit | Half Moon Bay | August 14 2014
The document compares advertising strategies that are information-oriented versus more graphic and ambiguous. A survey was conducted on ads for BSNL, Tata Docomo, Nokia, and Sony Ericsson. The survey found that information-oriented ads like BSNL were better able to convey information to consumers, while more ambiguous ads like Sony Ericsson still managed to persuade consumers despite not clearly communicating the product. While graphic ads engage consumers, an optimal advertising strategy uses a balance of direct and ambiguous elements.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Brands are increasingly interacting with customers through social media. The number of British consumers who have dealt with companies through social media has almost doubled from 19% in August 2011 to 36% in April 2012. Most believe social media improves customer service and gives them a greater voice. However, brands vary in their approaches to social media. While interaction is increasing, the tipping point of most consumers using social media to engage with brands has yet to be reached. The document provides guidance to brands on effectively utilizing social media to build relationships with customers.
The truth about mobile business intelligence 5 common myths debunkedNuno Fraga Coelho
This document debunks 5 common myths about mobile business intelligence (BI). It discusses that mobile BI does not require all users to be on the same device, and that most mobile BI platforms support a variety of devices. It also explains that native applications are not required for each mobile device type if the platform can dynamically detect the device. Additionally, the document notes that mobile BI is now consumed on tablets in addition to phones, as tablets allow for more in-depth analysis.
E-commerce refers to conducting business electronically over the internet. It allows firms to reach global markets with minimal capital investment. E-commerce transactions can occur through various electronic methods like EDI, email, e-messaging, and EFT. It provides advantages to organizations like reduced costs, improved customer service, and faster business processes. Consumers benefit from more options, cheaper prices, and easier access to goods even in rural areas. However, e-commerce also faces disadvantages such as security and privacy issues, high initial costs, and user resistance to online shopping.
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
What is the importance that visuals play in our business or learning? Which are the key points that we must take into account when it comes to digital content? What is it more appealing to our eyes?
Adobe & Econsultancy: From Content Management to Customer Experience ManagementAdobe Marketing Cloud
This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The report is based on a global survey which has attracted more than 1,000 respondents.
Download a full copy of the report here: http://adobe.ly/13mx07w
The document discusses word of mouth marketing and buzz generation. It provides 30 facts and insights on topics like the importance of word of mouth, types of word of mouth like viral, social, influencer marketing, and how to measure word of mouth. It also discusses who spreads word of mouth like influencers, considerations for choosing a word of mouth strategy, and the future of word of mouth marketing.
Digital marketing strategy e briks infotechebriksinfotech
The document outlines a digital marketing strategy based on the "7 C's": content, conversation, convenience, customization, collaboration, context, and convergence. It discusses how digital tools can deliver value by making people's lives easier and providing context around products. It also provides a 10-step process for developing a digital marketing strategy, starting with listening to customers and crafting a strategy based on strengths and capabilities.
This document proposes a 5-year strategy to increase Progresso Soup's market share and value. Key recommendations include launching an online consumer community, expanding into healthy soup options targeted at women, introducing new product displays in stores, increasing advertising spending with a focus on magazines, and implementing strategic pricing changes. The plan estimates these initiatives could increase Progresso's net present value by 19% to $2.7 billion over 5 years through higher sales, market share, and profits.
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
This document discusses the evolving landscape of food certification. It notes that Nestle has over 400 factory laboratories working to achieve ISO 17025 accreditation. The food certification landscape is changing with more global acceptance of standards like ISO 22000 and FSSC 22000, and proprietary standards declining. There are challenges with too many standards being developed and inconsistent certification body quality, but also opportunities to develop industry consensus on standards and improve accreditation body oversight of certification bodies.
Sample Of Work (Brand, Communications & Researchsumit76
The document discusses research projects related to brands and consumers in India. It summarizes a quantitative research project on shopping trends in India for food and grocery. Key findings include that the average Indian housewife primarily shops at neighborhood stores for daily needs. While differences across socioeconomic classes are small, shopping at modern formats is higher among upper classes. Private label awareness and purchases are significant among modern format shoppers.
Personalisation for Peak as presented at Ecom Rocks event Magento Horizon by Rory Gilmore from Nosto. Personalisation is more than the latest trend in ecommerce, it’s a way to reach an increasingly individualistic audience and deliver exactly what they want. Pick up ecommerce personalisation strategies from Nosto, the fastest growing personalisation solution in the world.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
The Future of Marketing Survey - JP Consumer Results AdobeJapanPR
This document summarizes the results of a survey on marketing and personalization conducted with 1,002 Japanese consumers in August 2021. Some key findings include:
- Only half of Japanese consumers value personalization, most preferring personalized offers or discounts. Younger generations are more open to recommendations.
- Helpful information and personalized recommendations are most likely to drive brand loyalty.
- Consumers find tailored communications via email, websites and apps most important. They care less about personalized digital ads.
- Email is the preferred channel for receiving offers, though younger consumers are more open to social media, text or chatbots.
- Timeliness and relevancy are most important for making email marketing useful. Frequency
Content Marketing Performance: A Framework to Measure Real Business ImpactRebecca Lieb
This webinar discusses a framework for measuring the real business impact of content marketing. It provides six case studies of companies successfully measuring different aspects of their content performance. The webinar advocates developing measurement strategies focused on key business outcomes and informed by an understanding of available metrics and data. It stresses that measurement must be a foundational principle of content strategy for organizations.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Digiday Platform Summit | Half Moon Bay | August 14 2014
The document compares advertising strategies that are information-oriented versus more graphic and ambiguous. A survey was conducted on ads for BSNL, Tata Docomo, Nokia, and Sony Ericsson. The survey found that information-oriented ads like BSNL were better able to convey information to consumers, while more ambiguous ads like Sony Ericsson still managed to persuade consumers despite not clearly communicating the product. While graphic ads engage consumers, an optimal advertising strategy uses a balance of direct and ambiguous elements.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Brands are increasingly interacting with customers through social media. The number of British consumers who have dealt with companies through social media has almost doubled from 19% in August 2011 to 36% in April 2012. Most believe social media improves customer service and gives them a greater voice. However, brands vary in their approaches to social media. While interaction is increasing, the tipping point of most consumers using social media to engage with brands has yet to be reached. The document provides guidance to brands on effectively utilizing social media to build relationships with customers.
The truth about mobile business intelligence 5 common myths debunkedNuno Fraga Coelho
This document debunks 5 common myths about mobile business intelligence (BI). It discusses that mobile BI does not require all users to be on the same device, and that most mobile BI platforms support a variety of devices. It also explains that native applications are not required for each mobile device type if the platform can dynamically detect the device. Additionally, the document notes that mobile BI is now consumed on tablets in addition to phones, as tablets allow for more in-depth analysis.
E-commerce refers to conducting business electronically over the internet. It allows firms to reach global markets with minimal capital investment. E-commerce transactions can occur through various electronic methods like EDI, email, e-messaging, and EFT. It provides advantages to organizations like reduced costs, improved customer service, and faster business processes. Consumers benefit from more options, cheaper prices, and easier access to goods even in rural areas. However, e-commerce also faces disadvantages such as security and privacy issues, high initial costs, and user resistance to online shopping.
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
What is the importance that visuals play in our business or learning? Which are the key points that we must take into account when it comes to digital content? What is it more appealing to our eyes?
Adobe & Econsultancy: From Content Management to Customer Experience ManagementAdobe Marketing Cloud
This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The report is based on a global survey which has attracted more than 1,000 respondents.
Download a full copy of the report here: http://adobe.ly/13mx07w
The document discusses word of mouth marketing and buzz generation. It provides 30 facts and insights on topics like the importance of word of mouth, types of word of mouth like viral, social, influencer marketing, and how to measure word of mouth. It also discusses who spreads word of mouth like influencers, considerations for choosing a word of mouth strategy, and the future of word of mouth marketing.
Digital marketing strategy e briks infotechebriksinfotech
The document outlines a digital marketing strategy based on the "7 C's": content, conversation, convenience, customization, collaboration, context, and convergence. It discusses how digital tools can deliver value by making people's lives easier and providing context around products. It also provides a 10-step process for developing a digital marketing strategy, starting with listening to customers and crafting a strategy based on strengths and capabilities.
This document proposes a 5-year strategy to increase Progresso Soup's market share and value. Key recommendations include launching an online consumer community, expanding into healthy soup options targeted at women, introducing new product displays in stores, increasing advertising spending with a focus on magazines, and implementing strategic pricing changes. The plan estimates these initiatives could increase Progresso's net present value by 19% to $2.7 billion over 5 years through higher sales, market share, and profits.
The business case for Consumer Brand RelationshipsCBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Ed Lebar, Blackbar Consulting LLC, USA
Max Blackston, Blackbar Consulting LLC, USA
This document discusses the evolving landscape of food certification. It notes that Nestle has over 400 factory laboratories working to achieve ISO 17025 accreditation. The food certification landscape is changing with more global acceptance of standards like ISO 22000 and FSSC 22000, and proprietary standards declining. There are challenges with too many standards being developed and inconsistent certification body quality, but also opportunities to develop industry consensus on standards and improve accreditation body oversight of certification bodies.
This document provides a summary of Nestlé's 2015 half-year results. Overall, Nestlé saw solid organic growth of 4.5% despite negative foreign exchange impacts. All regions saw organic growth, with particular strengths in Zone EMENA and Nestlé Waters. The trading operating profit margin was flat in constant currencies due to pricing and efficiencies offsetting investment in marketing. Consumer-facing marketing spend increased 17.3% in constant currencies. The outlook for the full year remains unchanged with a goal of around 5% organic growth and margin improvements.
Nestle is a large food and beverage company founded in 1866 that has traditionally used a hierarchical organizational structure. This structure was facing problems with encouraging contributions from employees. Nestle addressed this by appointing a new CEO and transforming to a more flexible structure to encourage collaboration across borders. They aimed to develop employees' leadership skills and embrace diversity.
Nestlé executive Nandu Nandkishore presented at an investor seminar in Shanghai on September 25th, 2012. The presentation discussed Nestlé's performance in Zone AOA (Asia, Oceania, Africa), highlighting the region's large population and fast economic growth. It noted Nestlé's long history and extensive operations across Zone AOA, including factories, research centers, and a multi-tier product portfolio catering to various income levels. The presentation emphasized Nestlé's strategies for winning in the new realities of Zone AOA, such as investing in people, brands, and emerging markets to capitalize on trends like urbanization, rising incomes, and changing diets.
Nestlé and Alcon, The Value of a listing - DDIM2011 Shanghai - group 9Vito
Final ppt of Nestlé-Alcon Groupwork, Corporate Finance course, DDIM 2011, Shanghai.
In this assignment we played the role of an investment bank. Our role was to persuade Nestlé's management to list Alcon.
American Airlines responded to a customer complaint on Twitter with an automated message thanking them for their support, revealing they use automated tweets. This made the customer angrier and shows automated replies can't create a personalized experience. Nestle deleted comments and argued with customers on social media during a Greenpeace campaign, worsening the situation. They should have apologized proactively. DiGiorno Pizza inappropriately used the #WhyIStayed hashtag about domestic abuse and had to individually apologize to commenters. They learned to research hashtags first. A cafe was demeaning to a customer complaint on Twitter, influencing many others negatively. Brands must take feedback seriously and thank customers. Kenneth Cole misused the #Cairo hashtag
The document discusses Allianz's efforts to accelerate its digital transformation.
[1] Allianz recognized digitalization as a major opportunity to transform the customer experience and keep up with changing customer expectations. It has invested heavily in digital initiatives and defined a global digital target picture to guide its transformation.
[2] Key changes Allianz implemented include automating back-office processes, complementing existing marketing and distribution functions with digital capabilities, and engaging business functions early in the process.
[3] To accelerate transformation, Allianz drove a sense of urgency from top leadership while also empowering local entities to lead digital efforts. It established common governance by defining touchpoints across the value chain and assessment criteria
The document proposes a communication strategy to reposition Nestle Alpino chocolate in the Indian market. It aims to carve out a new "affordable premium" chocolate segment and position Alpino as a medium to express feelings to loved ones non-verbally. The strategy involves portraying real stories of people unable to verbally convey emotions and using Alpino chocolate instead. The budget is 15 crore rupees and success will be measured by awareness, attitude change, share of heart, and market share. The campaign aims to help Nestle enter a new market segment while expanding Alpino's customer base.
Different meaning of "Shop&Go" concept in VietnamDI Marketing
The survey found that convenient stores are very popular in Vietnam, with 86% of respondents reporting that they shop at convenient stores. Family Mart and Coop Food were the most well-known brands. Coop Food has the largest market share at 21% while Circle K and Vinmart+ are also leaders. Most Vietnamese shop at convenient stores at least once a week and nearly half spend at least $5 per visit, choosing stores for their variety of goods and reasonable prices.
The document summarizes the findings of a survey about yogurt consumption in Vietnam. Some key findings include:
- Vinamilk has the highest brand awareness and market share in Vietnam's yogurt industry. TV commercials are an effective marketing channel.
- Good flavor and a trusted brand are the top factors for choosing a yogurt brand. About 1/3 of people consume yogurt daily, with older age groups consuming more frequently.
- Aloe Vera is the most popular flavor. Females use yogurt for perceived beauty benefits more than males.
What are consumers trends in 2017?
What 2017 consumer index could tell you? Would consumer spend much on Education, Entertainment or Food & Beverage?
See to know more
Hiểu thế nào là tin tức báo chí (cách thức các nhà báo làm việc và vì sao họ lại phạm sai lầm; nhận ra thành kiến của công chúng bên cạnh thành kiến của giới truyền thông)
Biết vận dụng tư duy phản biện để đánh giá mức độ đáng tin cậy/độ khả tín của các bản tin trên báo chí, truyền hình, internet…
Trở thành người TIÊU DÙNG THÔNG MINH, SẢN XUẤT TRÁCH NHIỆM (đối với tin tức)
The document discusses Nestle's approach to digital transformation globally and locally. It notes the challenges of balancing global expertise with local market needs. Specifically, it outlines Nestle's goal of becoming a fast moving consumer goods leader in leveraging digital and social media to build brands and delight consumers globally. It also provides examples of how Nestle can achieve this through initiatives like improved search optimization, dedicated ecommerce teams, using social listening tools, and better marketing mix modeling.
The document discusses carving out Alcon from Nestle to increase company value. It finds that carving out Alcon and valuing it separately from Nestle's food business, using industry multiples, increases Nestle's total enterprise value by approximately 7% to over $104 million compared to its current $97500 million value. The best option for listing Alcon is the US market, which would provide high liquidity, regulation, and attract more pharmaceutical investors, despite some costs of restructuring. Carving out and listing Alcon in the US is recommended to realize increased value.
1. The document discusses Customer Relationship Management (CRM) strategies used by Nestle. It describes the different types and features of CRM systems as well as how Nestle uses CRM across various divisions.
2. Nestle uses CRM to build relationships with customers by getting feedback, running loyalty programs, and using transaction processing, production control, and collaboration systems.
3. Implementing CRM provides benefits like increased sales, identifying profitable customers, targeted marketing, and enhanced customer satisfaction which can improve Nestle's profitability.
Presentation on "Advertising Plan of Nestle Milkpack Re-Launch" by Dr.Syed Ahmed Owais, Shahzad Naseem & Zaheer to Sir.Shahzeb Abbasi in Advertising class given at Hamdard University City Campus, (HIMS).
References:
Advertising Principles & Practice, 7 th edition, Wells, Moriarty, Burnet.
Websites of Nestle, Olpers and Goodmilk.
Nestlé the infant formular controversyEric Nhan Le
Most of the charges against infant formulas focus on the issue of discouraged breast feeding among Third World mothers and have led to misuse of the products, thus contributing to infant malnutrition and death....
This marketing report provides an overview of Nestle Cerelac, a baby food product manufactured by Nestle. It discusses the company profile of Nestle, describing its founding, expansion, and vision/mission to be a leading nutrition, health and wellness company. The report provides a brief description of Cerelac, highlighting its nutritional benefits and varieties offered. It also includes an analysis of the baby food industry, Nestle's marketing objectives, and a SWOT analysis of Cerelac. Segmentation, targeting, positioning, and the marketing mix are discussed to outline Nestle's marketing strategy for the product.
This document introduces a brand consultancy that focuses on digital and creative marketing strategies. They aim to provide communication that flows seamlessly across consumers' lives by integrating digital and traditional media. They do not follow rigid processes and aim to creatively solve problems for clients. Their goal is to have happy clients, employees, and themselves. The consultancy believes that marketing needs to change for the new digital age where consumers are exposed to many messages across different platforms. They focus on using insights to create memorable campaigns that integrate across consumers' lives rather than focusing on individual media. Their strategies aim to make brands worth talking about through useful, fun, or interesting content.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
This document provides credentials for a social media agency called Evolve. It summarizes the agency's services and tools for running social media campaigns and promotions. Evolve helps brands engage audiences on social platforms through experiences that drive word of mouth. It has worked with major Australian brands like Fiji Water and Sony to build communities and fan engagement through custom social strategies and apps.
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' .
Objective:
a) Learnings and takeaways for SMCM community/audience
b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue.
Products & Speakers:
a) Sahil Parikh - DeskAway.com
b) Sahil Khan - Yolkshire
c) Nitin Jain- Hokey Pokey Ice Cream
This document discusses word of mouth marketing and how businesses can leverage it. It notes that traditional advertising is less effective as consumers are overwhelmed by ads and more likely to trust recommendations from other people. The document then discusses what makes word of mouth recommendations effective, including authenticity, familiarity, and credibility of the source. It provides examples of word of mouth marketing strategies businesses can use and case studies of how the platform Kobe has helped businesses generate word of mouth recommendations at scale through micro-influencers. Kobe aims to match businesses with relevant social media users to create trusted word of mouth outreach in a targeted and outcome-driven way.
Social media has become an important tool for advertising and connecting with customers for Northwestern Technologies. It allows the company to reach more potential customers through platforms like message boards, blogs, photos and mobile apps. This engagement builds brand awareness and loyalty by encouraging feedback and user-generated content. If Northwestern utilizes social media well, including platforms like Facebook, it can grow its customer base, improve communication, boost sales and marketing efforts, increase market share, and ultimately grow profits.
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
Digital Jungle is a leading social influence marketing agency specializing in Chinese and Asian social media solutions. The company is presenting on how social influence marketing uses social media to influence consumer opinions and purchasing decisions. Digital Jungle's approach focuses on delivering compelling ideas that drive participation and loyalty through social media. Examples of successful campaigns for clients such as Lexus, Global Blue, and Alliance Insurance are provided.
Using Social Media To Enhnce Customer RelationsEXHIB-IT!
The document discusses how companies can use social media to engage customers. It provides tips on listening to customers, developing a customer-focused culture, and becoming a customer-focused company. It also discusses how to use metrics to analyze social media data and manage online reputation. The goal is to help companies interact with customers and better understand their needs through various social media channels.
This document summarizes a digital marketing workshop presentation for small businesses by Christine Collins. The presentation covers topics such as understanding social media and why it's relevant, choosing which social media platforms to use, how to build a presence on Facebook and Pinterest, and how to measure the results of digital marketing efforts. The presentation includes slides on analyzing social media metrics, setting goals for digital marketing, listening to customers, and creating and promoting content on Facebook and Pinterest.
The document discusses social media basics and how to use social media for public relations purposes. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines best practices for social media strategy, including setting clear goals, establishing benchmarks, reviewing targets, and continuously measuring engagement and key metrics. The document advocates using a "hub and spoke" model where multiple social channels drive traffic to a central hub, and tips for social media success include understanding your audience, having business-related objectives, monitoring analytics, and generating varied content across channels.
Talk @Hyper Island – Why Most Companies Fail at Social media marketing and h...Erwan Derlyn
A talk I gave at Hyper Island in Stockholm to discuss the momentum in digital, the challenges that companies face to adapt and solutions.
The Talk was followed by a workshop with the students.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
François-Xavier Roger, CFO of Nestlé, presented results for the first nine months of 2015. Sales totaled CHF 64.9 billion, impacted by -6.7% from foreign exchange rates and +0.4% from M&A activity. Organic growth was +4.2% and real internal growth was +2.0%. The company projected full-year organic growth of around 4.5% with improvements in margins, earnings per share, and capital efficiency. Growth was broad-based across geographies and categories, though some emerging markets faced challenges.
Steffen Kindler, Head of Investor Relations at Nestlé, presented the company's 3-month sales results for 2015. Sales grew 4.4% organically with balanced growth from real internal growth of 1.9% and pricing. Growth was broad-based across geographies and categories. The full-year outlook of around 5% organic growth with margin improvements was confirmed. Questions from investors on the results were addressed.
Luis Cantarell, EV-P head of Zone EMENA, presented at the 2015 CAGE conference in London on March 16 2015. He and Wan Ling Martello, CFO, answered questions afterwards.
Luis Cantarell, EVP of Zone EMENA, presentes to 2015 CAGE conference in LondonNestlé SA
Luis Cantarell, Executuive Vice-President in charge of Nestlé Zone Europe, Middle East and North Africa, presents to the 2015 CAGE (Consumer Anylsts' Group Europe) on 'Translating the Nestlé roadmap into executional excellence'.
Creating Shared Value and meeting our commitmentsNestlé SA
Janet Voûte, VP of Nestlé Public Affairs, presented to the Swiss Sustainability Leaders' conference in Zug, Switzerland, on November 17 2014 (inc q+a). Webcast is available at https://www.youtube.com/watch?v=duwfFTXIeoE
This document contains the transcript from Nestlé's 2014 nine month sales conference call. During the call, Nestlé executives discussed the company's 4.5% organic growth for the nine month period. While emerging markets growth remained strong at 9.5%, developed markets saw more modest growth of 0.5% due to challenging economic conditions. The executives highlighted strengths in various product categories and regions, while also noting slowdowns in some markets like China and Oceania. Overall, they were pleased with the company's broad-based growth and reiterated their goal of around 5% organic growth for the full year.
- The company reported sales of CHF 66.2 billion for the first 9 months of 2014, with organic growth of 4.5% despite negative foreign exchange impacts of -7.5%.
- All regions contributed to positive organic growth, with the emerging markets growing faster at 9.5% compared to developed markets at 0.5%.
- The outlook for the full year remains unchanged with expected organic growth of around 5% and improvements in margins and underlying earnings per share.
2014.06 Nestlé H1 results investor call presentationNestlé SA
- Nestlé reported results for the first half of 2014, with organic growth of 4.7% despite negative foreign exchange impacts. Trading operating profit increased 30 basis points in constant currencies.
- All regions achieved organic growth, with the Americas at 4.9%, Europe at 1.4%, and Asia/Oceania/Africa at 7.5%. Emerging markets grew 9.7% organically while developed markets grew 0.6%.
- The company confirmed its full-year outlook of around 5% organic growth, improvements in margins, underlying earnings per share in constant currencies, and capital efficiency.
David Yates, Regional Business Head, North America, Nestlé HealthCare Nutrition, Inc., presentation to the 2014 Nestlé Investor Seminar, Boston, USA, June 3-4.
Nestle Professional - the out of home business in the USANestlé SA
Perry Miele, Regional Business Head (President), Nestlé Professional, North America – Food, pfresents on Nestlé Professional in the USA to the 2014 Nestlé Investor Seminar, Boston, USA, 3-4 June.
A new coffee for the USA from Nestlé NespressoNestlé SA
Christophe Cornu, Chief Commercial Officer, Nestlé Nespresso S.A., presentation on 'Nespresso VertuoLine - a game changer ambition' at the 2014 Nestlé Investor Seminar, Boston USA, June 3-4.
This document summarizes a presentation given by Gary Tickle, President and CEO of Nestlé Nutrition North America, at a Nestlé investor seminar in June 2014. The presentation focused on Nestlé's infant nutrition business in North America, highlighting its two leading brands - Gerber and Nestlé. It discussed the company's sales, operations, commitment to quality and compliance, research efforts, and strategies to support mothers through the first 1,000 days of a child's life to help establish healthy dietary patterns from an early age. The presentation aimed to convey Nestlé's importance and opportunities in the infant nutrition category in the US.
Robert Kilmer, President, Nestlé Dreyer’s Ice Cream, Nestlé USA, om hte ice cream business of Nestlé USA for our 2014 investor seminar, Boston USA, June 3-4.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Credit Suisse Digital Seminar
1. Digital Transformation @ Nestlé
Tom Buday
Senior VP, Marketing and Consumer Communications
Pete Blackshaw
Global Head of Digital & Social Media
September 5, 2013
2. OUR AMBITION
To be the leading FMCG player in leveraging
digital & social media to build brands & delight consumers
Embracing
Fundamentals
Media
Productivity
External Focus
& Innovation
Inspiring &
Rapid Scaling
3. Some Quick Facts
1.2 Billion
165 Million +
Products sold per day, a
growing % with digital links
Fans of Nestlé
brands on Facebook
1,500 +
50% +
200,000 +
Pieces of content published
in social media daily
of Nespresso
capsules sold online
Employees on internal
social media platform
4. Fundamentals are Fundamental
Inspire with Brand
Vision and Essence
Win with Shoppers
Delight with
Product Experience
Create Engaging
Brand Experiences
Know Your
Consumer Deeply
Innovate
Bigger Bolder Better
Brand Building the Nestlé Way House
Our Digital Foundations Draw Directly From BBNW
5. Message Quality Matters, Now More Than Ever
High
Social platforms &
consumer sharing of
brand content, powered
by technology
2013
2003
ROI
Consumer avoidance
and rejection,
powered by technology
Low
Low
Message Quality
High
6. Driving Media Productivity
Paying Less, Earning More
2011
2014
Investment By
P.O.E.M.*
O
O
P
E
P
E
Impressions that Drive Action
* Paid, Owned and Earned Media
8. ROI is to be Understood, not Proven
1.
1.
Effective Reach
Effective Reach
3.
Action
Activity
Execution
(Discover, Share, Shop)
2.
2.
Engagement
Engagement
Business Results
Business Results
No
Incremental
Sales
Incremental
Sales
Later
Incremental
Sales
Now
9. Understanding Business Impact
Kit Kat
‘‘We Will Find You’’
1.
Effective Reach
2. Engagement
3. Action
Business Results
4. Business
Results
1. Effective Reach
2. Engagement
4. Business
Results
3. Action
Business Results
Nestlé Fitness