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DIGITAL MARKETING STRATEGY
SAME RULES NEW TOOLS
The 7 C’s of Digital Marketing
CONTENT
CONTENT
CONVERSATION
R u doing the same for your iPhone customers? R u dealing with this R u sending out your product revenue Corporate Sales Team threat? R u replying to this person with the to win this answer? customer back?
CONVENIENCE a.becoming increasingly expensive b. becoming increasingly difficult to hold …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER
CUSTOMISATION
COLLABORATION
Dell IdeaStorm Video
CONTEXT IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE
CONVERGENCE
Twitter, Blackberry/mobile compatible site New media & Widgets Online Search & Display Ads Hub Email Marketing Social Media Linkedin, Facebook, Ning, You Tube, Slideshare
10 Steps to developing your own digital marketing strategy 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths and capabilities 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience
JUST DO IT

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Digital marketing strategy e briks infotech

  • 2.
  • 4. The 7 C’s of Digital Marketing
  • 8.
  • 9. R u doing the same for your iPhone customers? R u dealing with this R u sending out your product revenue Corporate Sales Team threat? R u replying to this person with the to win this answer? customer back?
  • 10. CONVENIENCE a.becoming increasingly expensive b. becoming increasingly difficult to hold …SO THE TRICK IS TO DELIVER VALUE THROUGH MARKETING BY MAKING PEOPLE’S LIVES EASIER
  • 11.
  • 13.
  • 16.
  • 17. CONTEXT IT IS THE CONTEXT SURROUNDING THE PRODUCT THAT IS IMPORTANT, AND IT’S IN THESE SITUATIONS THAT COMPANIES ARE REAL EXPERTS AT ADDING GREAT VALUE
  • 18.
  • 20. Twitter, Blackberry/mobile compatible site New media & Widgets Online Search & Display Ads Hub Email Marketing Social Media Linkedin, Facebook, Ning, You Tube, Slideshare
  • 21. 10 Steps to developing your own digital marketing strategy 1. It all begins with the customer, listen! 2. But don’t forget about your objectives 3. Make sure you know what you’re already doing 4. Play to your strengths and manage your weaknesses 5. Find out what your competition is doing 6. Craft a strategy based on your strengths and capabilities 7. Implement at the speed of light 8. Measure everything in real time 9. Continuously review, adjust and improve the customer experience