The document presents various statistics highlighting the importance of visual content in marketing for 2020-2021, indicating that visuals significantly enhance viewer attention, memory retention, and productivity. It cites that a majority of marketers rate visual content as crucial for their strategies and face challenges in consistently producing it. The data suggest that businesses allocate significant portions of their budgets to visual content, reinforcing its role in effective marketing.

1. 18INFOGRAPHIC
STATISTICS
TO TAKE INTO ACCOUNT FOR 2020-2021

2. IMPORTANCE OF VISUALS
82%
COLOUR in
visuals increases
attention span in
viewers by 82%
39%
MESSAGES IN COLOUR are
39% more likely to be
remembered than messages
in black and white
55%
55% OF PEOPLE prefer
to read messages in
color versus messages
without color
COLOUR
Instructions with visuals create a 15% increase
in productivity than instructions with only text
People are 30% more likely to send payment
faster when prompted by visuals
PEOPLE
REMEMBER
PRODUCTIVITY
AUDITORY VS. VISUAL
INFORMATION
10%of the information
they hear out loud
PEOPLE
REMEMBER
65%of the information
they see in a visual

3. VISUALS IN BUSINESS
86% predict that visuals will be an important
part of their 2020-2021 marketing strategy
49%rate visual content as very important
to their content marketing strategy
32% say visual images are the most important
form of content for their business
40%say original visuals drive the most
engagement in their marketing efforts
62% of content
marketers publish visuals
at least 2x a week
67% of B2B marketers
are creating and
sharing infographics
65% of businesses spend
at least 10% of their budget
on visual content
Visuals like charts, graphics,
color design and images
increase readership by 80%
MARKETING STRATEGY FACTS
MARKETING USAGE FACTS
OF BUSINESSES
OF CONTENT CREATORS
OF MARKETERS
OF CONTENT CREATORS

4. CREATING VISUALS
37%OF CONTENT CREATORS
would like to automate
transforming their infographics
into other forms of content
43%OF CONTENT MARKETERS
say producing visual
content consistently is
their biggest challenge
44%
ON A SCALE OF 1-10
of marketers rank creating
infographics at a 7 or
higher in terms of difficulty

5. 1. https://www.researchgate.net/publication/339150528_Effects_of_Colors_on_Cognition_and_Emotions_in_Learning
2. https://www.researchgate.net/publication/338955831_Search_superiority_Goal-
directed_attentional_allocation_creates_more_reliable_incidental_identity_and_location_memory_than_explicit_encoding_in_naturalistic_virtual_environments
3. https://www.researchgate.net/publication/340892200_The_Effectiveness_of_Mandala_Colouring_Therapy_in_Increasing_Year_3_Pupils'_Focus_during_the_Init
ial_Lesson
4. https://www.researchgate.net/publication/256190067_The_Influence_of_Colour_on_Memory_Performance_A_Review
5. https://www.office.xerox.com/latest/XOGFL-19U.pdf
6. https://www.researchgate.net/publication/336982208_Patient_preferences_for_visualization_of_longitudinal_patient-reported_outcomes_data
7. https://readwrite.com/2019/01/11/the-business-benefits-of-visualizing-your-
data/#:~:text=Visualization%20Increases%20Productivity,have%20eyes%20on%20that%20information.
8. https://www-sciencedirect-com.ezaccess.libraries.psu.edu/science/article/pii/S0738399119301715?via%3Dihub#tbl0005
9. https://www.rochester.edu/pr/Review/V74N4/0402_brainscience.html
10. https://www.researchgate.net/publication/331249556_Visualizing_the_terror_threat_The_impact_of_communicating_security_information_to_the_general_pub
lic_using_infographics_and_motion_graphics
11. https://www.researchgate.net/publication/342009058_The_use_of_eye-
tracking_technology_to_identify_visualisers_and_verbalisers_accuracy_and_contributing_factors
12. https://www.socialmediatoday.com/news/14-visual-content-stats-to-guide-your-marketing-strategy-in-2020-infograph/575495/
SOURCES:

6. Created by Lyzi G Cota
LIONS GROUP GLOBAL
Marketing